BD Nogales Norte
The Product Marketing Manager – MDVC (Medication Delivery and Vascular Care Solutions) is responsible for leading the development and execution of product marketing deliverables to support the platform’s marketing and business objectives. This role requires a strong understanding of healthcare audiences and regulatory environments, along with the ability to translate complex clinical concepts and insights into clear and effective positioning to ensure that products resonate with target audiences and drive commercial success. The ideal candidate is a strategic thinker and skilled communicator who thrives in a collaborative, fast‑paced setting.
Key Responsibilities
Lead development of product marketing plans and deliverables, including behavior‑based segmentation, customer personas, insights, brand positioning statements, benefit ladders, and differentiated claims, to support launches, drive adoption, and accelerate growth across key markets.
Craft clinically accurate, compelling value propositions that resonate with healthcare professionals, administrators, and patients in targeted regions.
Translate customer, competitive, and market data into actionable insights that guide product launches, adoption, and lifecycle management.
Lead development and validation of differentiated product claims in collaboration with legal, regulatory, and medical teams to ensure strategic alignment and compliance.
Equip regional partners with tools, training, and messaging frameworks to drive customer engagement and conversion.
Oversee the lifecycle of product messaging and positioning assets, ensuring timely updates and strategic relevance.
Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards.
Manage product marketing timelines and workflows to maintain alignment with business priorities and lead cross‑functional teams through the process of developing product marketing deliverables, leveraging outside agencies and consultants as necessary.
Conduct message testing and market validation to refine product marketing strategy, improve ROI, and enhance market impact, collaborating with regional partners to monitor content performance.
Education and Experience
Associates Degree.
3–5 years of experience in product marketing or a closely related role.
Exceptional writing, editing, and storytelling skills.
Strong grasp of core product marketing principles, including customer personas, behavior‑based segmentation, insight generation, brand positioning statements, benefit ladders, creative briefs, and messaging frameworks.
Proficiency with content management systems (CMS) and digital publishing tools.
Proven ability to manage multiple projects and meet deadlines in a fast‑paced environment.
Experience collaborating across cross‑functional teams, including sales, product, and regulatory.
Applicants must be authorized to work for any employer in the US; we are unable to sponsor or take over sponsorship of employment visa at this time.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Salary Range: $114,500.00 – $189,100.00 USD Annual.
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Key Responsibilities
Lead development of product marketing plans and deliverables, including behavior‑based segmentation, customer personas, insights, brand positioning statements, benefit ladders, and differentiated claims, to support launches, drive adoption, and accelerate growth across key markets.
Craft clinically accurate, compelling value propositions that resonate with healthcare professionals, administrators, and patients in targeted regions.
Translate customer, competitive, and market data into actionable insights that guide product launches, adoption, and lifecycle management.
Lead development and validation of differentiated product claims in collaboration with legal, regulatory, and medical teams to ensure strategic alignment and compliance.
Equip regional partners with tools, training, and messaging frameworks to drive customer engagement and conversion.
Oversee the lifecycle of product messaging and positioning assets, ensuring timely updates and strategic relevance.
Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards.
Manage product marketing timelines and workflows to maintain alignment with business priorities and lead cross‑functional teams through the process of developing product marketing deliverables, leveraging outside agencies and consultants as necessary.
Conduct message testing and market validation to refine product marketing strategy, improve ROI, and enhance market impact, collaborating with regional partners to monitor content performance.
Education and Experience
Associates Degree.
3–5 years of experience in product marketing or a closely related role.
Exceptional writing, editing, and storytelling skills.
Strong grasp of core product marketing principles, including customer personas, behavior‑based segmentation, insight generation, brand positioning statements, benefit ladders, creative briefs, and messaging frameworks.
Proficiency with content management systems (CMS) and digital publishing tools.
Proven ability to manage multiple projects and meet deadlines in a fast‑paced environment.
Experience collaborating across cross‑functional teams, including sales, product, and regulatory.
Applicants must be authorized to work for any employer in the US; we are unable to sponsor or take over sponsorship of employment visa at this time.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Salary Range: $114,500.00 – $189,100.00 USD Annual.
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