BD (Tissuemed Ltd)
Associate Director, Marketing Excellence
BD (Tissuemed Ltd), Franklin Lakes, New Jersey, us, 07417
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Associate Director of Marketing Excellence Key Responsibilities
Team Leadership:
Lead and develop a team of Product Marketing Managers to support global regions and platforms.
Assist the Vice President of Global Marketing & Commercial Excellence with strategy and team development.
Prioritize resources to ensure timely execution of marketing initiatives.
Develop and implement annual global product marketing & communications strategies aligned with business objectives.
Collaborate across regions to share approved collateral and standard processes.
Drive innovation by integrating emerging technologies, including AI tools for ideation, personalization, and automation.
Marketing Excellence:
Champion adoption of BD Messaging Playbook and other Marketing Excellence tools.
Lead cross‑functional planning and creation of customer profiles, personas, and journey maps for target regions.
Craft clinically accurate, compelling value propositions for cross‑platform initiatives.
Develop compelling marketing claims and lead cross‑functional alignment and approval processes.
Coordinate and facilitate BD Way of Marketing training sessions across the business unit.
Product Marketing Strategy & Execution:
Oversee planning and execution of product marketing for the MDS business unit.
Ensure accuracy, strategic clarity, and brand consistency across all deliverables.
Lead cross‑platform content creation, including event marketing and conference materials.
Partner with PR and communications teams to support media outreach and brand visibility.
Maintain product marketing calendar to meet deadlines and objectives.
Vendor Management:
Oversee vendor relationships and guide teams in selecting appropriate partners.
Performance & Optimization:
Oversee message testing and validation to ensure compelling positioning.
Collaborate with regional partners to monitor and evaluate content performance.
Leverage insights and commercial feedback to refine strategy, improve ROI, and enhance market impact.
Education and Experience Required
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5–7 years of experience in product marketing, preferably within medtech, biotech, or healthcare industries.
Exceptional writing and storytelling skills, simplifying complex medical concepts for diverse audiences.
Strong grasp of core product marketing principles: customer personas, segmentation, positioning, messaging frameworks, differentiated claims, regulatory compliance.
Proficiency with CMS, SEO protocols, marketing automation platforms.
Proven ability to manage multiple projects, meet deadlines, and lead cross‑functional global teams.
Authorized to work in the US; no visa sponsorship available.
Equal Opportunity Statement Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Salary Range $157,700.00 - $260,400.00 USD Annual
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Associate Director of Marketing Excellence Key Responsibilities
Team Leadership:
Lead and develop a team of Product Marketing Managers to support global regions and platforms.
Assist the Vice President of Global Marketing & Commercial Excellence with strategy and team development.
Prioritize resources to ensure timely execution of marketing initiatives.
Develop and implement annual global product marketing & communications strategies aligned with business objectives.
Collaborate across regions to share approved collateral and standard processes.
Drive innovation by integrating emerging technologies, including AI tools for ideation, personalization, and automation.
Marketing Excellence:
Champion adoption of BD Messaging Playbook and other Marketing Excellence tools.
Lead cross‑functional planning and creation of customer profiles, personas, and journey maps for target regions.
Craft clinically accurate, compelling value propositions for cross‑platform initiatives.
Develop compelling marketing claims and lead cross‑functional alignment and approval processes.
Coordinate and facilitate BD Way of Marketing training sessions across the business unit.
Product Marketing Strategy & Execution:
Oversee planning and execution of product marketing for the MDS business unit.
Ensure accuracy, strategic clarity, and brand consistency across all deliverables.
Lead cross‑platform content creation, including event marketing and conference materials.
Partner with PR and communications teams to support media outreach and brand visibility.
Maintain product marketing calendar to meet deadlines and objectives.
Vendor Management:
Oversee vendor relationships and guide teams in selecting appropriate partners.
Performance & Optimization:
Oversee message testing and validation to ensure compelling positioning.
Collaborate with regional partners to monitor and evaluate content performance.
Leverage insights and commercial feedback to refine strategy, improve ROI, and enhance market impact.
Education and Experience Required
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5–7 years of experience in product marketing, preferably within medtech, biotech, or healthcare industries.
Exceptional writing and storytelling skills, simplifying complex medical concepts for diverse audiences.
Strong grasp of core product marketing principles: customer personas, segmentation, positioning, messaging frameworks, differentiated claims, regulatory compliance.
Proficiency with CMS, SEO protocols, marketing automation platforms.
Proven ability to manage multiple projects, meet deadlines, and lead cross‑functional global teams.
Authorized to work in the US; no visa sponsorship available.
Equal Opportunity Statement Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Salary Range $157,700.00 - $260,400.00 USD Annual
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