BD (Tissuemed Ltd)
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Product Marketing Manager-MDVC
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BD (Tissuemed Ltd)
Job Description Summary The Product Marketing Manager – MDVC (Medication Delivery and Vascular Care Solutions) is responsible for leading the development and execution of product marketing deliverables to support the platform’s marketing and business objectives. This role requires a strong understanding of healthcare audiences and regulatory environments, along with the ability to translate complex clinical concepts and insights into clear and effective positioning to ensure that products resonate with target audiences and drive commercial success. The ideal candidate is a strategic thinker and skilled communicator who thrives in a collaborative, fast‑paced setting.
Key Responsibilities
Lead development of product marketing plans and deliverables, including behavior‑based segmentation, customer personas, insights, brand positioning statements, benefit ladders, and differentiated claims to support launches, drive adoption, and accelerate growth across key markets.
Craft clinically accurate, compelling value propositions that resonate with healthcare professionals, administrators, and patients in targeted regions.
Translate customer, competitive, and market data into actionable insights that guide product launches, adoption, and lifecycle management.
Lead development and validation of differentiated product claims in collaboration with legal, regulatory, and medical teams to ensure strategic alignment and compliance.
Equip regional partners with tools, training, and messaging frameworks to drive customer engagement and conversion.
Oversee the lifecycle of product messaging and positioning assets, ensuring timely updates and strategic relevance.
Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards.
Education and Experience
Associate’s Degree.
3–5 years of experience in product marketing or a closely related role.
Exceptional writing, editing, and storytelling skills.
Strong grasp of core product marketing principles, including customer personas, behavior‑based segmentation, benefit ladders, creative briefs, and differentiated marketing claims.
Proficiency with content management systems (CMS) and digital publishing tools.
Proven ability to manage multiple projects and meet deadlines in a fast‑paced environment.
Experience collaborating across cross‑functional teams, including sales, product, and regulatory.
Applicants must be authorized to work for any employer in the US; visa sponsorship not available.
Why Join Us At BD, you will be part of a culture that values your authentic self, encourages collaborative problem‑solving, and rewards high performance. You will have opportunities for learning, growth, and career advancement while contributing to transformative solutions in global medical technology.
Employment Details Full‑time, Mid‑Senior level, Marketing and Sales, Medical Equipment Manufacturing, USA. Salary range $114,500.00 – $189,100.00 USD Annual. Remote or on‑site options available in Franklin Lakes, NJ.
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Product Marketing Manager-MDVC
role at
BD (Tissuemed Ltd)
Job Description Summary The Product Marketing Manager – MDVC (Medication Delivery and Vascular Care Solutions) is responsible for leading the development and execution of product marketing deliverables to support the platform’s marketing and business objectives. This role requires a strong understanding of healthcare audiences and regulatory environments, along with the ability to translate complex clinical concepts and insights into clear and effective positioning to ensure that products resonate with target audiences and drive commercial success. The ideal candidate is a strategic thinker and skilled communicator who thrives in a collaborative, fast‑paced setting.
Key Responsibilities
Lead development of product marketing plans and deliverables, including behavior‑based segmentation, customer personas, insights, brand positioning statements, benefit ladders, and differentiated claims to support launches, drive adoption, and accelerate growth across key markets.
Craft clinically accurate, compelling value propositions that resonate with healthcare professionals, administrators, and patients in targeted regions.
Translate customer, competitive, and market data into actionable insights that guide product launches, adoption, and lifecycle management.
Lead development and validation of differentiated product claims in collaboration with legal, regulatory, and medical teams to ensure strategic alignment and compliance.
Equip regional partners with tools, training, and messaging frameworks to drive customer engagement and conversion.
Oversee the lifecycle of product messaging and positioning assets, ensuring timely updates and strategic relevance.
Ensure accuracy, strategic clarity, and brand consistency across all product marketing deliverables, in alignment with regulatory standards.
Education and Experience
Associate’s Degree.
3–5 years of experience in product marketing or a closely related role.
Exceptional writing, editing, and storytelling skills.
Strong grasp of core product marketing principles, including customer personas, behavior‑based segmentation, benefit ladders, creative briefs, and differentiated marketing claims.
Proficiency with content management systems (CMS) and digital publishing tools.
Proven ability to manage multiple projects and meet deadlines in a fast‑paced environment.
Experience collaborating across cross‑functional teams, including sales, product, and regulatory.
Applicants must be authorized to work for any employer in the US; visa sponsorship not available.
Why Join Us At BD, you will be part of a culture that values your authentic self, encourages collaborative problem‑solving, and rewards high performance. You will have opportunities for learning, growth, and career advancement while contributing to transformative solutions in global medical technology.
Employment Details Full‑time, Mid‑Senior level, Marketing and Sales, Medical Equipment Manufacturing, USA. Salary range $114,500.00 – $189,100.00 USD Annual. Remote or on‑site options available in Franklin Lakes, NJ.
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