Pilates Addiction
The health, fitness, and wellness industry is booming, now exceeding $5 trillion globally, with boutique fitness continuing to outpace traditional gyms. Pilates is one of the fastest-growing modalities, driven by consumers looking for strength, longevity, and Instagram-worthy studio experiences.
Pilates Addiction is at the front edge of this movement. A premium, high-energy, next generation Pilates franchise launching nationwide. We’re early, growing fast, and looking for a marketing builder who wants to help create a category defining brand.
Position Overview
We’re seeking a Marketing Director to roll up their sleeves and build, launch, and scale marketing that fills studios and fuels growth. This isn’t a “sit in meetings and manage a big team” job. It’s a hands-on, highly creative and data-driven role where you’ll: Shape brand positioning and go-to-market playbooks. Create and run campaigns that generate leads, drive presale momentum, and retain members. Work directly with franchise owners and studio operators to help them market locally. If you’re curious, entrepreneurial, and energized by start-up culture and you want to get in early as we build something big in boutique fitness, this is the role. Qualifications
5+ years of marketing experience, ideally within franchise, multi-unit fitness/wellness, or consumer lifestyle brands. Proven ability to create and execute campaigns hands-on — not just manage strategy. Strong understanding of lead generation funnels, lifecycle marketing (especially email & SMS), and brand building for recurring revenue businesses. Excellent copywriting skills and able to write and edit persuasive, on-brand messaging that converts. Comfort developing playbooks, templates, and scalable systems for local marketing. Experience collaborating with franchisees or local operators is highly preferred. Excellent communication and presentation skills with confidence in presenting to groups virtually and in person. Data-driven mindset with ability to interpret performance metrics, report on outcomes, and pivot quickly. Creating reports is fine. Assessing the data and making decisions based on the date is better. Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience). Nice-to-Have Tools & Platform Experience
Google Ads & Analytics Meta Ads Manager HubSpot or similar marketing automation and website management tools MindBody / ClubReady (fitness studio management systems) Figma, Canva, Adobe or similar design collaboration tools Marketing AI Tools and Platforms (Chat GPT, Jasper, Claude) Why Join Pilates Addiction
Be on the ground floor of a high-growth boutique fitness brand as we scale nationwide. Work with an experienced, supportive executive team while owning marketing execution. Shape the campaigns and playbooks that will define how the brand grows. A fun, creative, entrepreneurial environment, perfect for a marketer who loves to build, experiment, and see their work directly impact results.
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We’re seeking a Marketing Director to roll up their sleeves and build, launch, and scale marketing that fills studios and fuels growth. This isn’t a “sit in meetings and manage a big team” job. It’s a hands-on, highly creative and data-driven role where you’ll: Shape brand positioning and go-to-market playbooks. Create and run campaigns that generate leads, drive presale momentum, and retain members. Work directly with franchise owners and studio operators to help them market locally. If you’re curious, entrepreneurial, and energized by start-up culture and you want to get in early as we build something big in boutique fitness, this is the role. Qualifications
5+ years of marketing experience, ideally within franchise, multi-unit fitness/wellness, or consumer lifestyle brands. Proven ability to create and execute campaigns hands-on — not just manage strategy. Strong understanding of lead generation funnels, lifecycle marketing (especially email & SMS), and brand building for recurring revenue businesses. Excellent copywriting skills and able to write and edit persuasive, on-brand messaging that converts. Comfort developing playbooks, templates, and scalable systems for local marketing. Experience collaborating with franchisees or local operators is highly preferred. Excellent communication and presentation skills with confidence in presenting to groups virtually and in person. Data-driven mindset with ability to interpret performance metrics, report on outcomes, and pivot quickly. Creating reports is fine. Assessing the data and making decisions based on the date is better. Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience). Nice-to-Have Tools & Platform Experience
Google Ads & Analytics Meta Ads Manager HubSpot or similar marketing automation and website management tools MindBody / ClubReady (fitness studio management systems) Figma, Canva, Adobe or similar design collaboration tools Marketing AI Tools and Platforms (Chat GPT, Jasper, Claude) Why Join Pilates Addiction
Be on the ground floor of a high-growth boutique fitness brand as we scale nationwide. Work with an experienced, supportive executive team while owning marketing execution. Shape the campaigns and playbooks that will define how the brand grows. A fun, creative, entrepreneurial environment, perfect for a marketer who loves to build, experiment, and see their work directly impact results.
#J-18808-Ljbffr