Walsh Employment
Director | Technology Recruitment Partner – State Manager – Florida
Location:
Remote (Central/Southern Florida based)
Salary:
$150,000 base plus bonus, car allowance and excellent benefits package
Team Management:
3–4 Market Sales Managers (Brand Ambassadors/Activators)
Our client is a dynamic, family‑run wine and spirits company known for its eclectic portfolio of premium brands. With five distinctive labels and a strong international footprint, they collaborate with global partners to activate and distribute their products across diverse channels.
Key Requirements
Minimum 5 years’ experience
in the premium brands alcoholic beverages sector
Must have experience working for both suppliers and distributors
Must have RNDC connections ideally at decision maker level
Demonstrated success managing a
state or regional sales territory with case numbers/% info readily available
Proven track record of managing and developing
sales teams
(3–4 direct reports)
Strong network of
industry relationships
across Florida – able to open doors and create momentum quickly
Strong commercial capabilities – managing
volume, pricing, distribution, and promotional execution
Excellent leadership, coaching, and communication skills – able to
lead from the front
Entrepreneurial, self‑starting mindset – able to operate with minimal supervision
Skilled in working with
distributors, key accounts, and internal stakeholders
Technically proficient – confident with
Microsoft Office Suite
Good tenure throughout career history (no job hoppers)
Valid
driver’s licence
and willing to
travel 4–5 days per week
throughout Florida
Preferred
Experience activating
premium spirits and wine
brands in both on‑ and off‑premise channels
Familiarity with
field marketing ,
menu placement , and
POS deployment
Role & Responsibilities The
State Manager – Florida
will be responsible for driving growth across Florida by managing sales, distributor relationships, and leading a team of
3–4 Market Sales Managers
(known in Europe as Brand Ambassadors/Activators). The role covers both
on‑ and off‑premise
channels and will focus on delivering
volume, visibility, and value
for the portfolio.
Collaborate with the Regional Sales Manager to define and execute the
annual sales strategy
Manage and support a team of
Market Sales Managers
across the state
Oversee the full
brand portfolio , ensuring executional excellence by SKU
Drive
volume, pricing, and merchandising
performance across key accounts
Build strong working relationships with
distributors, wholesalers, and key customers
Plan and execute
pricing strategies , programming, and promotional activities
Ensure visibility through
POS, displays, menus , and
consumer activations
Personally lead and support high‑impact
key account calls
Identify market trends, competitor activity, and opportunities for growth
Regularly
travel throughout the territory
to oversee execution and mentor team members
Participate in
wholesaler meetings, sales planning, and brand strategy sessions
Maintain
tight control of budgets , expenses, and commercial return on investment
Base salary:
$150,000 per annum
Bonus:
25% performance‑based
Car allowance:
Calculated based on location
Business expenses covered:
Home office, petrol, travel, accommodation
Remote‑based role
with frequent field activity across Florida
This is a high‑impact, mid‑to‑senior level leadership role
for a commercial sales professional ready to represent a globally recognised portfolio of premium brands. If you bring deep beverage industry expertise, team leadership experience, and a robust Florida network – we’d love to hear from you.
#J-18808-Ljbffr
Remote (Central/Southern Florida based)
Salary:
$150,000 base plus bonus, car allowance and excellent benefits package
Team Management:
3–4 Market Sales Managers (Brand Ambassadors/Activators)
Our client is a dynamic, family‑run wine and spirits company known for its eclectic portfolio of premium brands. With five distinctive labels and a strong international footprint, they collaborate with global partners to activate and distribute their products across diverse channels.
Key Requirements
Minimum 5 years’ experience
in the premium brands alcoholic beverages sector
Must have experience working for both suppliers and distributors
Must have RNDC connections ideally at decision maker level
Demonstrated success managing a
state or regional sales territory with case numbers/% info readily available
Proven track record of managing and developing
sales teams
(3–4 direct reports)
Strong network of
industry relationships
across Florida – able to open doors and create momentum quickly
Strong commercial capabilities – managing
volume, pricing, distribution, and promotional execution
Excellent leadership, coaching, and communication skills – able to
lead from the front
Entrepreneurial, self‑starting mindset – able to operate with minimal supervision
Skilled in working with
distributors, key accounts, and internal stakeholders
Technically proficient – confident with
Microsoft Office Suite
Good tenure throughout career history (no job hoppers)
Valid
driver’s licence
and willing to
travel 4–5 days per week
throughout Florida
Preferred
Experience activating
premium spirits and wine
brands in both on‑ and off‑premise channels
Familiarity with
field marketing ,
menu placement , and
POS deployment
Role & Responsibilities The
State Manager – Florida
will be responsible for driving growth across Florida by managing sales, distributor relationships, and leading a team of
3–4 Market Sales Managers
(known in Europe as Brand Ambassadors/Activators). The role covers both
on‑ and off‑premise
channels and will focus on delivering
volume, visibility, and value
for the portfolio.
Collaborate with the Regional Sales Manager to define and execute the
annual sales strategy
Manage and support a team of
Market Sales Managers
across the state
Oversee the full
brand portfolio , ensuring executional excellence by SKU
Drive
volume, pricing, and merchandising
performance across key accounts
Build strong working relationships with
distributors, wholesalers, and key customers
Plan and execute
pricing strategies , programming, and promotional activities
Ensure visibility through
POS, displays, menus , and
consumer activations
Personally lead and support high‑impact
key account calls
Identify market trends, competitor activity, and opportunities for growth
Regularly
travel throughout the territory
to oversee execution and mentor team members
Participate in
wholesaler meetings, sales planning, and brand strategy sessions
Maintain
tight control of budgets , expenses, and commercial return on investment
Base salary:
$150,000 per annum
Bonus:
25% performance‑based
Car allowance:
Calculated based on location
Business expenses covered:
Home office, petrol, travel, accommodation
Remote‑based role
with frequent field activity across Florida
This is a high‑impact, mid‑to‑senior level leadership role
for a commercial sales professional ready to represent a globally recognised portfolio of premium brands. If you bring deep beverage industry expertise, team leadership experience, and a robust Florida network – we’d love to hear from you.
#J-18808-Ljbffr