Home Depot
Associate Media Manager, Affiliate Marketing
Home Depot, Atlanta, Georgia, United States, 30383
Overview
Position Purpose: The Associate Media Manager, Affiliate Marketing is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of Affiliate campaign activations and supports the reporting process. Responsibilities
45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports
This position typically reports to Manager or Media/Sr. Manager of Media
This position has 0 Direct Reports
Travel Requirements
No travel required. Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications
3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
Previous experience with retail websites and analytics
Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
Previous experience working with Affiliate Marketing platforms; i.e. Impact Radius or Commission Junction
Previous experience working with Microsoft Excel
Solid understanding of technical pieces of digital marketing such as website/data analytics, audiences, data feeds, tracking codes, etc.
Presentation and writing skills
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor\'s degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years of Work Experience
3 Preferred Years of Work Experience
No additional years of experience Minimum Leadership Experience
None Preferred Leadership Experience
None Certifications
None Competencies
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Customer Focus
Drives Results
Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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Position Purpose: The Associate Media Manager, Affiliate Marketing is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of Affiliate campaign activations and supports the reporting process. Responsibilities
45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports
This position typically reports to Manager or Media/Sr. Manager of Media
This position has 0 Direct Reports
Travel Requirements
No travel required. Physical Requirements
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications
3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
Previous experience with retail websites and analytics
Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
Previous experience working with Affiliate Marketing platforms; i.e. Impact Radius or Commission Junction
Previous experience working with Microsoft Excel
Solid understanding of technical pieces of digital marketing such as website/data analytics, audiences, data feeds, tracking codes, etc.
Presentation and writing skills
Minimum Education
The knowledge, skills and abilities typically acquired through the completion of a bachelor\'s degree program or equivalent degree in a field of study related to the job.
Preferred Education
No additional education
Minimum Years of Work Experience
3 Preferred Years of Work Experience
No additional years of experience Minimum Leadership Experience
None Preferred Leadership Experience
None Certifications
None Competencies
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Customer Focus
Drives Results
Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
#J-18808-Ljbffr