Wana Brands
Overview
The CIMA Group LLC doing business as Wana Brands is a subsidiary of Canopy USA, LLC. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC consolidates operations across its three business units – Wana, Jetty, and Acreage – to support growth in state-legal markets across the U.S. The company focuses on key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist. Canopy USA, LLC aims to accelerate growth with emphasis on the Midwestern and Northeastern U.S. markets and is building a stronger, more agile organization. Summary
The Territory Account Manager represents all company and related brands, executes sales and promotions aligned with brand goals, and works across sales, marketing, brand awareness, strategy, and as a liaison between customers and our brands. This role is critical for driving growth, sales, and brand awareness for Canopy USA and its related brands. The Territory Account Manager will identify, connect with, and qualify leads. They will have an in-depth understanding of the brands portfolio in their region and clearly present product differentiators to prospects, overcome objections, close sales, and nurture a geographic database. Ideal candidates are self-motivated, revenue-driven, and committed to long-term growth with Canopy USA, embracing servant selling and delivering value to customers and prospects. The Territory Account Manager provides the leadership team with analysis of market conditions, competitive forces, customers, and market needs, and identifies the sales resources required to meet revenue targets. Duties focus on sales as the top priority, building relationships with accounts, and maintaining strong communication with retail partners and management. Essential Functions & Responsibilities
1) Priority: Grow Sales, Build Key Account Relationships, and Drive Revenue for the territory. Conduct and analyze market research to determine opportunities, trends, and risks in the territory/market. Clearly define and assess market opportunities and develop go-to-market strategy. Continually evaluate our brands and company-related brands' commercial sales approach. Be a strong brand representative and drive new business through relationships, communication, and strategies that benefit both Canopy USA and accounts. As required, develop business partnerships leveraging relationships within the industry. Meet set KPIs for store visits, buyer meetings, and field activations including pop-ups, account events, and budtender education. Represent our brands at industry events, conferences, and tradeshows. Achieve monthly and quarterly sales targets and goals. Partner with Field and Trade Marketing teams to execute and support account marketing initiatives and events. Lead, deploy, and manage in-store visual execution and brand standards. Develop, collect, and share monthly marketing and sales recaps with key stakeholders. Manage territory budget with Regional Sales Director for promotions, swag, travel, and account engagement; accurately estimate costs and manage execution. 80% of time spent in field. Supervisory Responsibility:
This position has no direct reports or supervisory responsibility. Other Duties:
This description may not cover all duties required and responsibilities may change at any time with or without notice. Qualifications
Education & Experience: Experience in Sales/Business Development and/or marketing, preferably within the cannabis industry but not limited to. Experience working directly with customers. Track record of successful delivery against revenue and other quantitative goals. Proven ability to perform in high-visibility, high-growth environments. Prior experience with pop-ups and promotions a plus. Sales experience required. Cannabis experience a plus but not required. Additional Qualifications: Ability to organize, implement and maintain sales strategies and programs. Outstanding presentation and communication skills. Results-oriented team player with thorough business fundamentals. Hands-on and willing to drive new business and work independently. Excellent written and verbal skills. Proficient in MS Office, CRM software, and Canva. Flexible schedule with ability to work some weekends and evenings. Candidates must live within designated territory with the ability to travel. Work Authorization/Security Clearance: This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge). Benefits
Annual compensation commensurate with experience from $60,000 - $90,000, plus potential bonuses Full suite of medical, dental, and vision insurance Paid parental leave 401(k) Paid Time Off Long-Term Disability Employee Assistance Program Employee life insurance and supplemental life Spouse and child life and AD&D Pet insurance FSA and HSA available Schedule: This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some late nights and weekends will be required. Please confirm with the supervisor regarding the expected working schedule. This position is exempt from overtime pay due to outside sales employee exemption. Work Environment and Physical Demands The work environment and physical demands described are representative of those encountered while performing essential functions. Reasonable accommodations may be made for individuals with disabilities. This position will frequently work in the field, traveling to dispensaries, pop-up events, and other marketing/promotional events. Must have access to a secure home office environment with computer, internet, email, and phone. Must have the ability to travel using own transportation. While performing duties, the employee is regularly required to communicate, set up heavy equipment, move boxes and other materials. The role routinely uses standard office equipment. Ability to lift up to 35 pounds. Must be able to stand and talk with others for up to 4 hours. Travel using own transportation, occasionally for long distances. Code of Conduct Employees are expected to represent and uphold the company Code of Conduct. Changes to this Job Description The Company may amend this job description at any time, based on business needs. E-Verify Participation Notice This Employer participates in E-Verify and will provide Form I-9 information to verify employment eligibility. AAP/EEO Statement The CIMA Group LLC is an Equal Opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. For accommodation requests, please email HR@wanabrands.com with "Accommodation Request" in the subject line.
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The CIMA Group LLC doing business as Wana Brands is a subsidiary of Canopy USA, LLC. With the transition of Acreage Holdings to Canopy USA, LLC in December 2024, Canopy USA, LLC consolidates operations across its three business units – Wana, Jetty, and Acreage – to support growth in state-legal markets across the U.S. The company focuses on key market segments including flower via Superflux, vape and concentrates via Jetty, edibles and beverages via Wana, and retail through The Botanist. Canopy USA, LLC aims to accelerate growth with emphasis on the Midwestern and Northeastern U.S. markets and is building a stronger, more agile organization. Summary
The Territory Account Manager represents all company and related brands, executes sales and promotions aligned with brand goals, and works across sales, marketing, brand awareness, strategy, and as a liaison between customers and our brands. This role is critical for driving growth, sales, and brand awareness for Canopy USA and its related brands. The Territory Account Manager will identify, connect with, and qualify leads. They will have an in-depth understanding of the brands portfolio in their region and clearly present product differentiators to prospects, overcome objections, close sales, and nurture a geographic database. Ideal candidates are self-motivated, revenue-driven, and committed to long-term growth with Canopy USA, embracing servant selling and delivering value to customers and prospects. The Territory Account Manager provides the leadership team with analysis of market conditions, competitive forces, customers, and market needs, and identifies the sales resources required to meet revenue targets. Duties focus on sales as the top priority, building relationships with accounts, and maintaining strong communication with retail partners and management. Essential Functions & Responsibilities
1) Priority: Grow Sales, Build Key Account Relationships, and Drive Revenue for the territory. Conduct and analyze market research to determine opportunities, trends, and risks in the territory/market. Clearly define and assess market opportunities and develop go-to-market strategy. Continually evaluate our brands and company-related brands' commercial sales approach. Be a strong brand representative and drive new business through relationships, communication, and strategies that benefit both Canopy USA and accounts. As required, develop business partnerships leveraging relationships within the industry. Meet set KPIs for store visits, buyer meetings, and field activations including pop-ups, account events, and budtender education. Represent our brands at industry events, conferences, and tradeshows. Achieve monthly and quarterly sales targets and goals. Partner with Field and Trade Marketing teams to execute and support account marketing initiatives and events. Lead, deploy, and manage in-store visual execution and brand standards. Develop, collect, and share monthly marketing and sales recaps with key stakeholders. Manage territory budget with Regional Sales Director for promotions, swag, travel, and account engagement; accurately estimate costs and manage execution. 80% of time spent in field. Supervisory Responsibility:
This position has no direct reports or supervisory responsibility. Other Duties:
This description may not cover all duties required and responsibilities may change at any time with or without notice. Qualifications
Education & Experience: Experience in Sales/Business Development and/or marketing, preferably within the cannabis industry but not limited to. Experience working directly with customers. Track record of successful delivery against revenue and other quantitative goals. Proven ability to perform in high-visibility, high-growth environments. Prior experience with pop-ups and promotions a plus. Sales experience required. Cannabis experience a plus but not required. Additional Qualifications: Ability to organize, implement and maintain sales strategies and programs. Outstanding presentation and communication skills. Results-oriented team player with thorough business fundamentals. Hands-on and willing to drive new business and work independently. Excellent written and verbal skills. Proficient in MS Office, CRM software, and Canva. Flexible schedule with ability to work some weekends and evenings. Candidates must live within designated territory with the ability to travel. Work Authorization/Security Clearance: This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge). Benefits
Annual compensation commensurate with experience from $60,000 - $90,000, plus potential bonuses Full suite of medical, dental, and vision insurance Paid parental leave 401(k) Paid Time Off Long-Term Disability Employee Assistance Program Employee life insurance and supplemental life Spouse and child life and AD&D Pet insurance FSA and HSA available Schedule: This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some late nights and weekends will be required. Please confirm with the supervisor regarding the expected working schedule. This position is exempt from overtime pay due to outside sales employee exemption. Work Environment and Physical Demands The work environment and physical demands described are representative of those encountered while performing essential functions. Reasonable accommodations may be made for individuals with disabilities. This position will frequently work in the field, traveling to dispensaries, pop-up events, and other marketing/promotional events. Must have access to a secure home office environment with computer, internet, email, and phone. Must have the ability to travel using own transportation. While performing duties, the employee is regularly required to communicate, set up heavy equipment, move boxes and other materials. The role routinely uses standard office equipment. Ability to lift up to 35 pounds. Must be able to stand and talk with others for up to 4 hours. Travel using own transportation, occasionally for long distances. Code of Conduct Employees are expected to represent and uphold the company Code of Conduct. Changes to this Job Description The Company may amend this job description at any time, based on business needs. E-Verify Participation Notice This Employer participates in E-Verify and will provide Form I-9 information to verify employment eligibility. AAP/EEO Statement The CIMA Group LLC is an Equal Opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. For accommodation requests, please email HR@wanabrands.com with "Accommodation Request" in the subject line.
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