TEGNA
Overview
Multi-Market Digital Sales Manager
role at
TEGNA
– Louisville, KY and Columbia, SC (candidate may be located in either city). About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. Responsibilities
Create, develop, and own strategies for generating and achieving digital revenue goals for the market. Recruit, retain and effectively train top performing sales and support talent on how to sell TEGNA’s large portfolio of digital products. Lead and develop a team of direct reports consisting of an Account Executive, an Account Manager, and manage dotted line reports. Support sales staff with ride-along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions. Identify market potential through lead generation and qualification. Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required. Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts. Review and adjust metrics to monitor sales/market share changes. Basic Qualifications
5 to 7 years of successful digital sales and account engagement experience with 2 years of team management experience. Track record of successfully achieving or exceeding sales goals in digital media advertising, including OTT, within fast-changing environments. Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills. Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management. Strong presenter and communicator with internal and external customers and partners. Possess the ability to build inclusive and positive work culture to foster success for the sales team. Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data. Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals. Ability to effectively solve problems. Benefits
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. We offer two medical plan options through Blue Cross Blue Shield of Texas, dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers employer matching and vesting from day one. In addition, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with Teladoc and 12 free annual therapy sessions with Spring Health. We offer a generous Paid Time Off (PTO) program and nine paid holidays per year. EEO and Recruiting Security
TEGNA Inc. is a proud equal opportunity employer. We hire and develop individuals from diverse backgrounds and experiences to add to our collaborative culture. TEGNA will accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation to submit an application, please email askhr@tegna.com. Recruiting Fraud Alert
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application. Communications will come from a tegna.com email address or affiliate station domain and never request payments or sensitive information. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Broadcast Media Production and Distribution
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Multi-Market Digital Sales Manager
role at
TEGNA
– Louisville, KY and Columbia, SC (candidate may be located in either city). About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. Responsibilities
Create, develop, and own strategies for generating and achieving digital revenue goals for the market. Recruit, retain and effectively train top performing sales and support talent on how to sell TEGNA’s large portfolio of digital products. Lead and develop a team of direct reports consisting of an Account Executive, an Account Manager, and manage dotted line reports. Support sales staff with ride-along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions. Identify market potential through lead generation and qualification. Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required. Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts. Review and adjust metrics to monitor sales/market share changes. Basic Qualifications
5 to 7 years of successful digital sales and account engagement experience with 2 years of team management experience. Track record of successfully achieving or exceeding sales goals in digital media advertising, including OTT, within fast-changing environments. Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills. Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management. Strong presenter and communicator with internal and external customers and partners. Possess the ability to build inclusive and positive work culture to foster success for the sales team. Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data. Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals. Ability to effectively solve problems. Benefits
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. We offer two medical plan options through Blue Cross Blue Shield of Texas, dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers employer matching and vesting from day one. In addition, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with Teladoc and 12 free annual therapy sessions with Spring Health. We offer a generous Paid Time Off (PTO) program and nine paid holidays per year. EEO and Recruiting Security
TEGNA Inc. is a proud equal opportunity employer. We hire and develop individuals from diverse backgrounds and experiences to add to our collaborative culture. TEGNA will accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation to submit an application, please email askhr@tegna.com. Recruiting Fraud Alert
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application. Communications will come from a tegna.com email address or affiliate station domain and never request payments or sensitive information. Job details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Broadcast Media Production and Distribution
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