PayPal
Description
Essential Responsibilities
Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
Own and manage product roadmaps, prioritization, and discussions with stakeholders
Identify and quantify new opportunities based on market trends, customer needs, and research
Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
Advocate for customer needs and insights to guide product development and marketing strategies
Monitor competitors and industry trends to refine positioning and messaging
Measure the success of go-to-market initiatives and their impact on product adoption and revenue
Ensure legally approved messaging and guidance is developed and maintained across channels
Expected Qualifications
5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Preferred Qualification Key Responsibilities
Develop and execute verticalized marketing strategies for PayPal's Checkout products, tailoring messaging and value propositions to address the unique needs of priority industries and market segments.
Collaborate with sales leadership to identify, prioritize, and develop deep expertise in key verticals, becoming an internal subject matter expert on industry-specific challenges, trends, and opportunities.
Serve as the voice of the customer for targeted verticals by conducting customer interviews, market research, and competitive analysis to inform product development and marketing strategies.
Create compelling, industry-specific content including sales collateral, case studies, white papers, and digital assets that clearly articulate PayPal's value proposition for each vertical.
Partner with product teams to influence roadmap prioritization based on vertical-specific customer needs and market opportunities.
Collaborate with marketing to develop and execute targeted campaigns, events, and programs that resonate with specific industries and drive business results.
Analyze performance metrics and market feedback to continuously refine vertical strategies and messaging frameworks.
Collaborate with cross-functional teams to ensure consistent messaging and positioning across all customer touchpoints and marketing channels.
Preferred Qualifications
5+ years of experience in product marketing in the payments, fintech, or SaaS industries.
Proven track record of translating complex technical products into clear, compelling value propositions
Strong research and analytical skills with experience gathering customer insights and translating them into actionable marketing strategies.
Exceptional written and verbal communication skills, with the ability to craft persuasive narratives for different audiences and industries.
Experience working directly with sales teams to develop effective enablement tools and strategies that drive business results.
Demonstrated ability to influence cross-functional stakeholders without direct authority and navigate complex organizational structures. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Subsidiary: PayPal
Travel Percent :
PayPal is committed to fair and equitable compensation practices.
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $100,500 to $173,250
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit .
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit.
Who We Are :
to learn more about our culture and community.
Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .
Belonging at PayPal Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please .
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
#J-18808-Ljbffr
Essential Responsibilities
Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
Own and manage product roadmaps, prioritization, and discussions with stakeholders
Identify and quantify new opportunities based on market trends, customer needs, and research
Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
Advocate for customer needs and insights to guide product development and marketing strategies
Monitor competitors and industry trends to refine positioning and messaging
Measure the success of go-to-market initiatives and their impact on product adoption and revenue
Ensure legally approved messaging and guidance is developed and maintained across channels
Expected Qualifications
5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Preferred Qualification Key Responsibilities
Develop and execute verticalized marketing strategies for PayPal's Checkout products, tailoring messaging and value propositions to address the unique needs of priority industries and market segments.
Collaborate with sales leadership to identify, prioritize, and develop deep expertise in key verticals, becoming an internal subject matter expert on industry-specific challenges, trends, and opportunities.
Serve as the voice of the customer for targeted verticals by conducting customer interviews, market research, and competitive analysis to inform product development and marketing strategies.
Create compelling, industry-specific content including sales collateral, case studies, white papers, and digital assets that clearly articulate PayPal's value proposition for each vertical.
Partner with product teams to influence roadmap prioritization based on vertical-specific customer needs and market opportunities.
Collaborate with marketing to develop and execute targeted campaigns, events, and programs that resonate with specific industries and drive business results.
Analyze performance metrics and market feedback to continuously refine vertical strategies and messaging frameworks.
Collaborate with cross-functional teams to ensure consistent messaging and positioning across all customer touchpoints and marketing channels.
Preferred Qualifications
5+ years of experience in product marketing in the payments, fintech, or SaaS industries.
Proven track record of translating complex technical products into clear, compelling value propositions
Strong research and analytical skills with experience gathering customer insights and translating them into actionable marketing strategies.
Exceptional written and verbal communication skills, with the ability to craft persuasive narratives for different audiences and industries.
Experience working directly with sales teams to develop effective enablement tools and strategies that drive business results.
Demonstrated ability to influence cross-functional stakeholders without direct authority and navigate complex organizational structures. Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Subsidiary: PayPal
Travel Percent :
PayPal is committed to fair and equitable compensation practices.
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $100,500 to $173,250
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit .
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit.
Who We Are :
to learn more about our culture and community.
Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .
Belonging at PayPal Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
Any general requests for consideration of your skills, please .
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
#J-18808-Ljbffr