Gradial
Demand Generation Marketing Manager, Ops
Gradial is a Seattle‑based startup enabling digital experiences at the speed of thought. We empower marketers and creatives to implement their ideas directly, with software that adapts over time. Our platform automates website and design system updates, large‑scale migrations, and continuous content optimization while adhering to company and product brands.
Backed by world‑class investors and a recent Series A raise of $13 million, we are looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias toward action, and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.
Role Overview As the Demand Generation Marketing Manager, Ops, you will power the systems that drive scalable growth. You’ll own HubSpot automation, data hygiene, reporting, and lifecycle campaigns – ensuring every program runs efficiently, tracks accurately, and converts effectively. You’ll build and optimize workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you will enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline. If you thrive on precision, automation, and continuous optimization, this role gives you full ownership of the infrastructure behind Gradial’s go‑to‑market motion.
Responsibilities
Own HubSpot automation, workflows, and lifecycle management
Maintain clean, segmented data and lead routing across systems
Manage lead enrichment and prospecting via Lusha and LinkedIn Sales Navigator
Build and optimize nurture programs, newsletters, and landing pages that drive conversion
Write and test campaign and email copy aligned to buyer stages
Develop dashboards and reports to track funnel health and campaign performance
Partner with Sales on lead flow, scoring, and handoff alignment
Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
Test and iterate for continuous improvement and scalable growth
Requirements
3+ years in demand generation, marketing operations, or lifecycle marketing for B2B SaaS
Hands‑on expertise with HubSpot Marketing Hub – automation, workflows, and reporting
Experience with lead enrichment tools like Lusha and LinkedIn Sales Navigator
Strong copywriting skills for lifecycle and nurture programs
Analytical mindset with proficiency in funnel reporting and conversion tracking
Organized, detail‑oriented, and comfortable in a fast‑paced startup environment
Desirable Attributes
Experience building lead scoring and lifecycle automation
Familiarity with CRM data flow between marketing and sales tools
Knowledge of email deliverability and A/B testing best practices
Compensation & Benefits The base salary range for this position is $120,000 – $140,000 annually. Final compensation will be determined based on experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance‑based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) retirement plan, paid time off, paid sick leave, and other employee wellness programs.
You'll Thrive Here If You…
Learn quickly and actively seek out new challenges.
Embrace AI as a core tool for problem‑solving, creativity, and scale.
Show a strong work ethic, high ownership, and bias toward action.
Communicate clearly, directly, and with curiosity.
Thrive in fast‑paced, hyper‑growth environments where building better > maintaining status quo.
What We Offer
Competitive salary and meaningful equity
Comprehensive health, dental, and vision coverage
Fast‑paced environment with flexibility and ownership
Real impact, zero bureaucracy
A front‑row seat to building category‑defining AI infrastructure
AI Literacy & Interviewing Tools As an AI‑first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. Over‑reliance on AI‑generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.
Privacy Policy By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws. If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.
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Backed by world‑class investors and a recent Series A raise of $13 million, we are looking to scale our platform and expand our team. At Gradial, we operate with extreme ownership, bias toward action, and critical path planning. We tackle problems from first principles, question assumptions, and find creative solutions. If you want to take risks, work on groundbreaking technology, and see the direct impact of your work, Gradial is where you belong.
Role Overview As the Demand Generation Marketing Manager, Ops, you will power the systems that drive scalable growth. You’ll own HubSpot automation, data hygiene, reporting, and lifecycle campaigns – ensuring every program runs efficiently, tracks accurately, and converts effectively. You’ll build and optimize workflows, email nurtures, newsletters, and landing pages, managing the data and analytics behind them. Partnering with Sales, you will enrich and route leads, maintain a clean funnel, and deliver the insights that accelerate pipeline. If you thrive on precision, automation, and continuous optimization, this role gives you full ownership of the infrastructure behind Gradial’s go‑to‑market motion.
Responsibilities
Own HubSpot automation, workflows, and lifecycle management
Maintain clean, segmented data and lead routing across systems
Manage lead enrichment and prospecting via Lusha and LinkedIn Sales Navigator
Build and optimize nurture programs, newsletters, and landing pages that drive conversion
Write and test campaign and email copy aligned to buyer stages
Develop dashboards and reports to track funnel health and campaign performance
Partner with Sales on lead flow, scoring, and handoff alignment
Collaborate with the Field Demand Gen Manager to ensure attribution accuracy and data consistency
Test and iterate for continuous improvement and scalable growth
Requirements
3+ years in demand generation, marketing operations, or lifecycle marketing for B2B SaaS
Hands‑on expertise with HubSpot Marketing Hub – automation, workflows, and reporting
Experience with lead enrichment tools like Lusha and LinkedIn Sales Navigator
Strong copywriting skills for lifecycle and nurture programs
Analytical mindset with proficiency in funnel reporting and conversion tracking
Organized, detail‑oriented, and comfortable in a fast‑paced startup environment
Desirable Attributes
Experience building lead scoring and lifecycle automation
Familiarity with CRM data flow between marketing and sales tools
Knowledge of email deliverability and A/B testing best practices
Compensation & Benefits The base salary range for this position is $120,000 – $140,000 annually. Final compensation will be determined based on experience, skills, and qualifications. In addition to base salary, this role may be eligible for performance‑based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) retirement plan, paid time off, paid sick leave, and other employee wellness programs.
You'll Thrive Here If You…
Learn quickly and actively seek out new challenges.
Embrace AI as a core tool for problem‑solving, creativity, and scale.
Show a strong work ethic, high ownership, and bias toward action.
Communicate clearly, directly, and with curiosity.
Thrive in fast‑paced, hyper‑growth environments where building better > maintaining status quo.
What We Offer
Competitive salary and meaningful equity
Comprehensive health, dental, and vision coverage
Fast‑paced environment with flexibility and ownership
Real impact, zero bureaucracy
A front‑row seat to building category‑defining AI infrastructure
AI Literacy & Interviewing Tools As an AI‑first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. Over‑reliance on AI‑generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.
Privacy Policy By submitting your application to Gradial, you acknowledge that any personal data you provide will be processed in accordance with our Privacy Policy. This includes the collection, use, and storage of your information for the purposes of evaluating your qualifications and communicating with you about your candidacy. We handle applicant data with care and in compliance with applicable data protection laws. If you have any questions about how your information is used, please refer to our Privacy Policy or contact us directly.
#J-18808-Ljbffr