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Chetu, Inc.

Demand Generation Manager (HubSpot & Nurturing Focus)

Chetu, Inc., Florida, New York, United States

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Overview

Demand Generation Manager (HubSpot & Nurturing Focus) Company: Chetu, Inc. — a global software development solutions and support services provider founded in 2000. Location: Sunrise, FL. Job Type: Full-Time / On-site. Base pay range: $80,000.00/yr - $100,000.00/yr. Note: Your actual pay will be based on your skills and experience — discuss with your recruiter to learn more. Position Summary

We are seeking a highly skilled and driven Demand Generation Manager to lead our multi-channel marketing strategies with a strong focus on lead generation, nurturing, and pipeline acceleration. This role requires deep expertise in email marketing and HubSpot, while also overseeing webinars, social media campaigns, PR, branding initiatives, influencer partnerships, and podcasts. The ideal candidate is strategic and hands-on, capable of designing and executing integrated campaigns that generate qualified leads, nurture prospects through the funnel, and strengthen brand visibility across target markets. Key Responsibilities

Lead Generation & Nurturing Develop, execute, and optimize demand generation campaigns across email, events, webinars, and digital channels. Own and manage the Nurturing Marketing process, building workflows that engage leads at every funnel stage. Segment audiences and create automated nurture campaigns within HubSpot to increase MQL-to-SQL conversion rates. Marketing Automation & HubSpot Manage HubSpot for lead capture, scoring, segmentation, and reporting. Continuously refine lead scoring models and nurture paths to align with sales objectives. Events, Webinars & Trade Shows Plan and execute end-to-end logistics, promotion, and follow-up strategies for events and webinars. Ensure event leads are properly tagged, nurtured, and converted post-event. Brand, PR & Communications Drive brand awareness through PR campaigns, social media engagement, influencer collaborations, and podcast production. Partner with internal teams and agencies to maintain consistent messaging and brand positioning. Cross-Functional Collaboration Work closely with sales, product, and content teams to align messaging and campaigns with pipeline goals. Provide regular reporting and insights on campaign performance, ROI, and lead quality. Qualifications

5+ years of experience in demand generation, marketing communications, or growth marketing. Excellent project management and cross-team collaboration abilities. Strong expertise in HubSpot (automation, workflows, lead scoring, reporting). Proven track record in email marketing and lead nurturing. Experience managing webinars and digital events. Familiarity with PR, branding, influencers, and podcasts as part of integrated marketing. Experience using AI-based platforms or automation tools (e.g., ChatGPT, Jasper, Salesforce Einstein, HubSpot AI, LinkedIn Campaign Manager AI, or HRIS with AI capabilities). Ability to integrate AI insights into daily operations to improve performance, reporting, and strategic outcomes. Data-driven mindset with strong analytical and reporting skills. Success Metrics / KPIs

Growth in MQLs and SQLs generated. Improved conversion rates across nurture workflows. Pipeline contribution and cost-per-lead/close efficiency. Engagement metrics from events, webinars, social, and PR campaigns. Strengthened brand visibility across key channels. What We Offer

Swift growth opportunities from both a financial and career perspective Competitive compensation package and retirement plan 100% paid medical insurance Paid vacation & time off 401(k) retirement savings with a generous company match Charity participation and matching A culture of ownership, innovation, and collaboration Company stability with strong financial performance for over two decades; 100% organically grown Benefits:

401(k) with match, health insurance, life insurance, paid time off, vision insurance. Job Details:

Sunrise, FL — Full-Time on-site

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