Haleon
IT Business Partner – Marketing Technology (Director Level)
Haleon, Trenton, New Jersey, United States
Hello. We’re Haleon.
A new world‑leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category‑leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co‑creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
About the role As the IT Business Partner – Marketing Technology for Haleon’s US Market, you will serve as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. You will define and drive the MarTech strategy, architecture, and roadmap to enable data‑driven, personalized, and scalable marketing capabilities. This role is pivotal in aligning technology with commercial priorities, accelerating digital transformation, and ensuring Haleon remains at the forefront of consumer health innovation.
Role responsibilities Strategic Leadership & Partnership
Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management.
Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct‑to‑Consumer (DTC), and Consumer Care.
Translate business goals into technology strategies that drive customer engagement, acquisition, and retention.
Co‑development of Market use cases and campaigns with business stakeholders to achieve goals and value.
Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors.
Technology Enablement & Architecture
Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms.
Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure.
Drive innovation through experimentation with AI/ML, personalization, and automation tools.
Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints.
Program Delivery & Governance
Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets.
Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
Manage vendor relationships and ensure optimal use of MarTech platforms and services.
Cross‑Functional Collaboration
Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies.
Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation.
Foster a culture of collaboration, knowledge sharing, and continuous improvement.
Strong interpersonal and influencing skills with the ability to engage and align diverse stakeholders.
Why you? We’re looking for a leader who brings deep strategic thought and practical technology expertise, with a proven record of building and scaling MarTech ecosystems that drive measurable business outcomes.
Basic Qualifications
Bachelor’s degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field.
10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role.
Strong strategic thinker who is also hands‑on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation.
Preferred Qualifications
Master’s degree in Business Administration, Information Systems, or related discipline.
Proven experience in CPG, FMCG, or Consumer Health industries.
Deep understanding of marketing automation, customer data platforms (CDP), content management systems (CMS), and analytics tools (GA4, GA360).
Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms.
Familiarity with E2E integration methods (API, ETL, EDI) and data governance practices.
Agile/Scrum/SAFe certifications and experience managing cross‑functional delivery teams.
Location: This role is hybrid‑based in Warren, NJ with 3 in‑office days required.
This job posting closes on: November 5th, 2025.
Haleon offers a robust Total Reward package that includes competitive pay and a comprehensive benefits program, including a generous 401(k) plan, tuition reimbursement, paid parental leave, and a discretionary bonus tied to business performance.
Please visit www.haleon.com/careers/ to learn more about life at Haleon.
Haleon is an Equal Opportunity Employer and, in the US, we adhere to affirmative action principles, ensuring equal consideration for all applicants. We also provide reasonable accommodations for applicants with disabilities. For accommodation requests, contact HR via HR.AmericasSC-CS@haleon.com.
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A new world‑leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category‑leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co‑creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
About the role As the IT Business Partner – Marketing Technology for Haleon’s US Market, you will serve as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. You will define and drive the MarTech strategy, architecture, and roadmap to enable data‑driven, personalized, and scalable marketing capabilities. This role is pivotal in aligning technology with commercial priorities, accelerating digital transformation, and ensuring Haleon remains at the forefront of consumer health innovation.
Role responsibilities Strategic Leadership & Partnership
Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management.
Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct‑to‑Consumer (DTC), and Consumer Care.
Translate business goals into technology strategies that drive customer engagement, acquisition, and retention.
Co‑development of Market use cases and campaigns with business stakeholders to achieve goals and value.
Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors.
Technology Enablement & Architecture
Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms.
Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure.
Drive innovation through experimentation with AI/ML, personalization, and automation tools.
Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints.
Program Delivery & Governance
Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets.
Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
Manage vendor relationships and ensure optimal use of MarTech platforms and services.
Cross‑Functional Collaboration
Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies.
Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation.
Foster a culture of collaboration, knowledge sharing, and continuous improvement.
Strong interpersonal and influencing skills with the ability to engage and align diverse stakeholders.
Why you? We’re looking for a leader who brings deep strategic thought and practical technology expertise, with a proven record of building and scaling MarTech ecosystems that drive measurable business outcomes.
Basic Qualifications
Bachelor’s degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field.
10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role.
Strong strategic thinker who is also hands‑on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation.
Preferred Qualifications
Master’s degree in Business Administration, Information Systems, or related discipline.
Proven experience in CPG, FMCG, or Consumer Health industries.
Deep understanding of marketing automation, customer data platforms (CDP), content management systems (CMS), and analytics tools (GA4, GA360).
Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms.
Familiarity with E2E integration methods (API, ETL, EDI) and data governance practices.
Agile/Scrum/SAFe certifications and experience managing cross‑functional delivery teams.
Location: This role is hybrid‑based in Warren, NJ with 3 in‑office days required.
This job posting closes on: November 5th, 2025.
Haleon offers a robust Total Reward package that includes competitive pay and a comprehensive benefits program, including a generous 401(k) plan, tuition reimbursement, paid parental leave, and a discretionary bonus tied to business performance.
Please visit www.haleon.com/careers/ to learn more about life at Haleon.
Haleon is an Equal Opportunity Employer and, in the US, we adhere to affirmative action principles, ensuring equal consideration for all applicants. We also provide reasonable accommodations for applicants with disabilities. For accommodation requests, contact HR via HR.AmericasSC-CS@haleon.com.
#J-18808-Ljbffr