NAB Leadership Foundation
About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
WBNS 10TV (Columbus, Ohio) WBNS 10TV is a TEGNA Company, and our employees strive to serve our local community every day 24/7, delivering the latest news, weather, and sports across all platforms. Columbus is one of the fastest growing cities in the county, attracting a diverse and educated population to fill its workforce landscape.
Account Executive Opportunity 10TV has an exciting opportunity for a highly motivated Account Executive to join our successful and forward-thinking local sales team. The ideal candidate will showcase strategic and entrepreneurial expertise by building collaborative relationships and providing customer‑focused solutions through an integrated suite of media resources that includes broadcast television, digital, OTT, and other emerging products.
As an integrated multi‑media Account Executive, you will use a consultative approach to generate revenue with local and regional clients from our extensive and market‑leading portfolio such as: • CBS affiliate (WBNS) and digital sub‑channel 10.2 (MeTV) • Digital Marketing Solutions – OTT, Display, and Local.com
This in‑demand position requires the ability to cultivate new relationships in the local business community, generate digital and non‑traditional revenue, and package multiple platforms such as TV and digital. The role also demands working in a fast‑paced business climate, effectively multitasking, and maintaining strong client relationships.
Roles and Responsibilities
Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
Prospect and set appointments with businesses we do not currently work with to conduct Client Needs Analyses and better understand their unique problems, and present solutions.
Develop advertising solutions for new customers that deliver results.
Work target accounts in the pipeline at all times and replenish as these accounts emerge.
Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
Possess a deep understanding of local and regional business vertical segments and constantly seek to learn more.
Able to demonstrate product knowledge and value to customers.
Able to explain the benefits of Digital (OTT, Display, and Local.com) and its integration with TV.
Effectively negotiate with customers to achieve a winning return on investment.
Upsell current customers by providing proof of performance and solid results.
Collaborate internally to provide timely and accurate traffic instructions and conduct account maintenance, including make‑goods posts, aging, and collections.
In collaboration with the pre‑sales team, create and deliver formal written and verbal presentations to clients.
Use CRM to manage day‑to‑day activity, build a pipeline, and ensure execution while forecasting weekly.
Qualifications
2+ years of experience in digital media sales, advertising, or a related industry.
Proven track record of meeting or exceeding sales targets in a competitive environment.
Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
Excellent communication, negotiation, and presentation skills.
Ability to interpret data and analytics to provide actionable insights.
Self‑motivated, with a passion for sales and digital media.
Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools is a plus.
Benefits HEALTH & INSURANCE • TEGNA offers two medical plan options for full‑time and part‑time employees through Blue Cross Blue Shield of Texas, plus dental and eye care coverage. • Fertility, surrogacy, and adoption assistance; disability and life insurance. RETIRED AND ADDITIONAL BENEFITS • Our 401(k) program allows full, part‑time, and temporary employees to contribute 1%–80% of their pay on a pre‑tax basis, with up to 4% matched 100% by the company and vested from day one. • All employees and eligible family members receive nine free virtual doctor appointments through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health. • Generous Paid Time Off (PTO) and nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO Statement TEGNA Inc. is a proud equal opportunity employer. We value and consider applications from all qualified candidates without regard to race, color, religion, national origin, sex, gender, age, marital status, sexual orientation, disability, or any other basis protected by law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation, please email askhr@tegna.com.
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA recruiters or hiring managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will come from a TEGNA email address with the domain
tegna.com
or one of our affiliate station domains.
Recruiters or hiring managers will never request payments or ask for sensitive information such as social security numbers.
Privacy Notice for California Residents SMS Messaging Privacy Policy
#J-18808-Ljbffr
WBNS 10TV (Columbus, Ohio) WBNS 10TV is a TEGNA Company, and our employees strive to serve our local community every day 24/7, delivering the latest news, weather, and sports across all platforms. Columbus is one of the fastest growing cities in the county, attracting a diverse and educated population to fill its workforce landscape.
Account Executive Opportunity 10TV has an exciting opportunity for a highly motivated Account Executive to join our successful and forward-thinking local sales team. The ideal candidate will showcase strategic and entrepreneurial expertise by building collaborative relationships and providing customer‑focused solutions through an integrated suite of media resources that includes broadcast television, digital, OTT, and other emerging products.
As an integrated multi‑media Account Executive, you will use a consultative approach to generate revenue with local and regional clients from our extensive and market‑leading portfolio such as: • CBS affiliate (WBNS) and digital sub‑channel 10.2 (MeTV) • Digital Marketing Solutions – OTT, Display, and Local.com
This in‑demand position requires the ability to cultivate new relationships in the local business community, generate digital and non‑traditional revenue, and package multiple platforms such as TV and digital. The role also demands working in a fast‑paced business climate, effectively multitasking, and maintaining strong client relationships.
Roles and Responsibilities
Create a strategic business plan with sales management to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
Prospect and set appointments with businesses we do not currently work with to conduct Client Needs Analyses and better understand their unique problems, and present solutions.
Develop advertising solutions for new customers that deliver results.
Work target accounts in the pipeline at all times and replenish as these accounts emerge.
Conduct Needs Analyses and account reviews to uncover the customer’s most essential needs.
Possess a deep understanding of local and regional business vertical segments and constantly seek to learn more.
Able to demonstrate product knowledge and value to customers.
Able to explain the benefits of Digital (OTT, Display, and Local.com) and its integration with TV.
Effectively negotiate with customers to achieve a winning return on investment.
Upsell current customers by providing proof of performance and solid results.
Collaborate internally to provide timely and accurate traffic instructions and conduct account maintenance, including make‑goods posts, aging, and collections.
In collaboration with the pre‑sales team, create and deliver formal written and verbal presentations to clients.
Use CRM to manage day‑to‑day activity, build a pipeline, and ensure execution while forecasting weekly.
Qualifications
2+ years of experience in digital media sales, advertising, or a related industry.
Proven track record of meeting or exceeding sales targets in a competitive environment.
Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
Excellent communication, negotiation, and presentation skills.
Ability to interpret data and analytics to provide actionable insights.
Self‑motivated, with a passion for sales and digital media.
Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools is a plus.
Benefits HEALTH & INSURANCE • TEGNA offers two medical plan options for full‑time and part‑time employees through Blue Cross Blue Shield of Texas, plus dental and eye care coverage. • Fertility, surrogacy, and adoption assistance; disability and life insurance. RETIRED AND ADDITIONAL BENEFITS • Our 401(k) program allows full, part‑time, and temporary employees to contribute 1%–80% of their pay on a pre‑tax basis, with up to 4% matched 100% by the company and vested from day one. • All employees and eligible family members receive nine free virtual doctor appointments through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health. • Generous Paid Time Off (PTO) and nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO Statement TEGNA Inc. is a proud equal opportunity employer. We value and consider applications from all qualified candidates without regard to race, color, religion, national origin, sex, gender, age, marital status, sexual orientation, disability, or any other basis protected by law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation, please email askhr@tegna.com.
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA recruiters or hiring managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will come from a TEGNA email address with the domain
tegna.com
or one of our affiliate station domains.
Recruiters or hiring managers will never request payments or ask for sensitive information such as social security numbers.
Privacy Notice for California Residents SMS Messaging Privacy Policy
#J-18808-Ljbffr