NAB Leadership Foundation
Overview
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across web, mobile apps, streaming, and linear television. We are seeking a motivated and results-driven technology or digital media sales Account Executive to drive revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships.
Responsibilities
Sales & Revenue Generation:
Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
Client Relationship Management:
Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying opportunities for upselling and cross-selling additional services.
Consultative Selling:
Provide consultative solutions by understanding clients\' business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
Market Research & Lead Generation:
Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
Proposal Development & Pitching:
Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
Campaign Management & Optimization:
Collaborate with internal teams to ensure successful campaign execution, monitor performance, and optimize for maximum effectiveness and client satisfaction.
Reporting & Analytics:
Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
Collaboration:
Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients\' needs.
Performance Management:
Strategically use CRM and prospecting tools to manage and achieve quotas related to activity metrics and revenue goals.
Qualifications
3+ years of experience in digital media sales, advertising, or a related industry
Proven track record of meeting or exceeding sales targets in a competitive environment
Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
Excellent communication, negotiation, and presentation skills
Ability to interpret data and analytics to provide actionable insights
Self-motivated, with a passion for sales and digital media
Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus
Preferred Skills
Experience in working with business owners and/or agency clients
Knowledge of streaming and digital media
Familiarity with tools like Google Analytics, DSPs, and SSPs
Benefits TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Benefits include two medical plan options through Blue Cross Blue Shield of Texas, dental and vision coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers contributions with company match and 100% vesting from day one. All employees and eligible family members receive nine free virtual doctor visits through Teladoc and 12 free annual therapy sessions through Spring Health.
TEGNA offers PTO and nine paid holidays per year. Some jobs may be covered by a collective bargaining agreement, which can affect certain benefits for some roles.
EEO statement TEGNA Inc. is a proud equal opportunity employer. We hire and develop individuals from diverse backgrounds without regard to race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by law. TEGNA will reasonably accommodate qualified individuals with disabilities. If you need an accommodation to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out regarding consideration of your application. Communications will come from a tegna.com domain. Recruiters will never request payments or sensitive information such as social security numbers.
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Responsibilities
Sales & Revenue Generation:
Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
Client Relationship Management:
Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying opportunities for upselling and cross-selling additional services.
Consultative Selling:
Provide consultative solutions by understanding clients\' business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
Market Research & Lead Generation:
Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
Proposal Development & Pitching:
Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
Campaign Management & Optimization:
Collaborate with internal teams to ensure successful campaign execution, monitor performance, and optimize for maximum effectiveness and client satisfaction.
Reporting & Analytics:
Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
Collaboration:
Work closely with the account management and product teams to align on campaign strategies, creative assets, and ad placements that meet clients\' needs.
Performance Management:
Strategically use CRM and prospecting tools to manage and achieve quotas related to activity metrics and revenue goals.
Qualifications
3+ years of experience in digital media sales, advertising, or a related industry
Proven track record of meeting or exceeding sales targets in a competitive environment
Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
Excellent communication, negotiation, and presentation skills
Ability to interpret data and analytics to provide actionable insights
Self-motivated, with a passion for sales and digital media
Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus
Preferred Skills
Experience in working with business owners and/or agency clients
Knowledge of streaming and digital media
Familiarity with tools like Google Analytics, DSPs, and SSPs
Benefits TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Benefits include two medical plan options through Blue Cross Blue Shield of Texas, dental and vision coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers contributions with company match and 100% vesting from day one. All employees and eligible family members receive nine free virtual doctor visits through Teladoc and 12 free annual therapy sessions through Spring Health.
TEGNA offers PTO and nine paid holidays per year. Some jobs may be covered by a collective bargaining agreement, which can affect certain benefits for some roles.
EEO statement TEGNA Inc. is a proud equal opportunity employer. We hire and develop individuals from diverse backgrounds without regard to race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by law. TEGNA will reasonably accommodate qualified individuals with disabilities. If you need an accommodation to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out regarding consideration of your application. Communications will come from a tegna.com domain. Recruiters will never request payments or sensitive information such as social security numbers.
Privacy Notice for California Residents | SMS Messaging Privacy Policy
#J-18808-Ljbffr