CoreWeave
Job Description
Job Description
CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you're someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.
CoreWeave powers the creation and delivery of the intelligence that drives innovation.
About the Role We are seeking a Director of Portfolio Marketing , a senior leader responsible for defining, systematizing, and championing a portfolio-first approach to how CoreWeave organizes, names, and communicates its offerings. This role sits at the intersection of brand strategy, product marketing, and business growth , ensuring that our expanding platform of cloud and AI services is not only understood, but also compellingly differentiated in the market.
Naming
Develop and document the naming architecture - a system of naming hierarchy and logic, based on our portfolio
Develop and iterate naming strategy for each launch, based on our portfolio
Create and generate high-impact, strong-judgment names
Develop and manage the naming process and mechanism
Build frameworks that accommodate new acquisitions and portfolio expansion over time
Brand / Portfolio Architecture
Develop and document the system by which we organize our offerings
Develop and document strategic points of view and guidance on how each types of offering should relate to the core brand, and to each other
Provide high level guidance to stakeholders across the company on how to apply and use brand / portfolio architecture when marketing individual products
Manage and govern logo / brand architecture governance mechanism
Research & Insights
Manage and report on high-impact research programs such as brand health tracking, category awareness and usage tracking, and competitive benchmarking
Identify gaps in data and insights that fuel high-bar portfolio marketing work, and propose solutions to address it
Leadership & Team Development
You will provide timely advice and counsel to business and marketing leaders
Manage and mentor strategists, namers, and analysts who aspire to grow with the company
Proven success managing time and juggling multiple projects in a high growth, dynamic environment
Why CoreWeave?
Be Curious at Your Core
Act Like an Owner
Empower Employees
Deliver Best-in-Class Client Experiences
Achieve More Together
At CoreWeave, we work hard, have fun, and move fast! We're in an exciting stage of hyper-growth that you will not want to miss out on. We're not afraid of a little chaos, and we're constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values :
Basic Qualifications
Have 10+ years of experience in naming, brand / portfolio architecture, product marketing, and research / insights
Understand deeply the full portfolio - both product and non product, and our business model (field needs, partner network, customer segmentation, sales motion)
Understand cloud and adjacent markets, and have a wide and current purview on competitive landscape and SWOT of our brand and portfolio
Understanding of cloud architectures
Ability to conceive, initiate, develop and sell new ideas in a team environment
Analytical skills with a natural curiosity to measure, test, learn, and iterate
Preferred but not required
Background in cloud, AI / ML, accelerated computing, or GPU infrastructure.
MBA or Master's Degree in relevant field.
Experience working with M&A teams to effectively align brands and naming conventions for maximum business impact and customer clarity.
The base salary range for this role is $135,000 to $198,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
What We Offer
Medical, dental, and vision insurance - 100% paid for by CoreWeave
Company-paid Life Insurance
Voluntary supplemental life insurance
Short and long-term disability insurance
Flexible Spending Account
Health Savings Account
Tuition Reimbursement
Ability to Participate in Employee Stock Purchase Program (ESPP)
Mental Wellness Benefits through Spring Health
Family-Forming support provided by Carrot
Paid Parental Leave
Flexible, full-service childcare support with Kinside
401(k) with a generous employer match
Flexible PTO
Catered lunch each day in our office and data center locations
A casual work environment
A work culture focused on innovative disruption
Our Workplace While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration
California Consumer Privacy Act - California applicants only CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA) , CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact : careers@coreweave.com.
Export Control Compliance This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
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Job Description
CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.
As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you're someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.
CoreWeave powers the creation and delivery of the intelligence that drives innovation.
About the Role We are seeking a Director of Portfolio Marketing , a senior leader responsible for defining, systematizing, and championing a portfolio-first approach to how CoreWeave organizes, names, and communicates its offerings. This role sits at the intersection of brand strategy, product marketing, and business growth , ensuring that our expanding platform of cloud and AI services is not only understood, but also compellingly differentiated in the market.
Naming
Develop and document the naming architecture - a system of naming hierarchy and logic, based on our portfolio
Develop and iterate naming strategy for each launch, based on our portfolio
Create and generate high-impact, strong-judgment names
Develop and manage the naming process and mechanism
Build frameworks that accommodate new acquisitions and portfolio expansion over time
Brand / Portfolio Architecture
Develop and document the system by which we organize our offerings
Develop and document strategic points of view and guidance on how each types of offering should relate to the core brand, and to each other
Provide high level guidance to stakeholders across the company on how to apply and use brand / portfolio architecture when marketing individual products
Manage and govern logo / brand architecture governance mechanism
Research & Insights
Manage and report on high-impact research programs such as brand health tracking, category awareness and usage tracking, and competitive benchmarking
Identify gaps in data and insights that fuel high-bar portfolio marketing work, and propose solutions to address it
Leadership & Team Development
You will provide timely advice and counsel to business and marketing leaders
Manage and mentor strategists, namers, and analysts who aspire to grow with the company
Proven success managing time and juggling multiple projects in a high growth, dynamic environment
Why CoreWeave?
Be Curious at Your Core
Act Like an Owner
Empower Employees
Deliver Best-in-Class Client Experiences
Achieve More Together
At CoreWeave, we work hard, have fun, and move fast! We're in an exciting stage of hyper-growth that you will not want to miss out on. We're not afraid of a little chaos, and we're constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values :
Basic Qualifications
Have 10+ years of experience in naming, brand / portfolio architecture, product marketing, and research / insights
Understand deeply the full portfolio - both product and non product, and our business model (field needs, partner network, customer segmentation, sales motion)
Understand cloud and adjacent markets, and have a wide and current purview on competitive landscape and SWOT of our brand and portfolio
Understanding of cloud architectures
Ability to conceive, initiate, develop and sell new ideas in a team environment
Analytical skills with a natural curiosity to measure, test, learn, and iterate
Preferred but not required
Background in cloud, AI / ML, accelerated computing, or GPU infrastructure.
MBA or Master's Degree in relevant field.
Experience working with M&A teams to effectively align brands and naming conventions for maximum business impact and customer clarity.
The base salary range for this role is $135,000 to $198,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
What We Offer
Medical, dental, and vision insurance - 100% paid for by CoreWeave
Company-paid Life Insurance
Voluntary supplemental life insurance
Short and long-term disability insurance
Flexible Spending Account
Health Savings Account
Tuition Reimbursement
Ability to Participate in Employee Stock Purchase Program (ESPP)
Mental Wellness Benefits through Spring Health
Family-Forming support provided by Carrot
Paid Parental Leave
Flexible, full-service childcare support with Kinside
401(k) with a generous employer match
Flexible PTO
Catered lunch each day in our office and data center locations
A casual work environment
A work culture focused on innovative disruption
Our Workplace While we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration
California Consumer Privacy Act - California applicants only CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA) , CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact : careers@coreweave.com.
Export Control Compliance This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
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