Humana
Senior Associate, Enterprise & Cross Brand Initiatives
Humana, Oklahoma City, Oklahoma, United States
Overview
Senior Associate, Enterprise & Cross Brand Initiatives — Connecting dots across brands and business units to support development and execution of marketing strategies that span Humana’s enterprise and brand portfolio. Ensure consistency, cohesion, and strategic alignment across initiatives that impact multiple lines of business. Base pay range
$94,900.00/yr - $130,500.00/yr Key Responsibilities
Support the planning and execution of enterprise-wide marketing initiatives that span multiple brands or business units Collaborate with Brand Strategy, Product Marketing, and Corporate Communications to ensure alignment and integration Assist in the development of messaging frameworks, campaign briefs, and activation plans for cross-brand efforts Track initiative performance and provide insights to inform future planning Help manage stakeholder communications and cross-functional coordination Required Qualifications
Bachelor’s degree in Marketing, Business Strategy, Communications, or a related field 4+ years of experience in integrated marketing, brand strategy, or enterprise-level campaign planning Proven ability to manage cross-functional initiatives across multiple business units or brand portfolios Strong project management skills with experience coordinating complex timelines and deliverables Excellent communication and collaboration skills, with the ability to influence stakeholders in a matrixed organization Experience developing messaging frameworks, campaign briefs, and activation plans Analytical mindset with the ability to track performance metrics and translate insights into strategic recommendations Preferred Qualifications
Experience in healthcare, insurance, or regulated industries and large or multi-brand organizations Familiarity with enterprise campaign planning and governance Background in strategic planning or corporate marketing Experience working with external agencies and internal creative teams to execute enterprise-wide initiatives Additional Information
To ensure Home or Hybrid Home/Office employees’ internet service meets requirements, including minimum speeds and approved connections Bi-weekly internet expense stipend for Home in certain states Humana provides suitable telephone equipment to meet business requirements Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Benefits
Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Hiring Process
As part of our hiring process, we may contact you via text message and email to gather more information using a platform called HireVue. If selected to move forward, you may participate in pre-recorded interviews. You will be informed of next steps accordingly. Equal Opportunity Employer
Humana does not discriminate in employment and is committed to equal opportunity in accordance with applicable laws. This policy applies to all employment actions at Humana. Other Details
Travel: Remote position; occasional travel to Humana offices may be required Scheduled Weekly Hours: 40 Application Deadline: 10-22-2025
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Senior Associate, Enterprise & Cross Brand Initiatives — Connecting dots across brands and business units to support development and execution of marketing strategies that span Humana’s enterprise and brand portfolio. Ensure consistency, cohesion, and strategic alignment across initiatives that impact multiple lines of business. Base pay range
$94,900.00/yr - $130,500.00/yr Key Responsibilities
Support the planning and execution of enterprise-wide marketing initiatives that span multiple brands or business units Collaborate with Brand Strategy, Product Marketing, and Corporate Communications to ensure alignment and integration Assist in the development of messaging frameworks, campaign briefs, and activation plans for cross-brand efforts Track initiative performance and provide insights to inform future planning Help manage stakeholder communications and cross-functional coordination Required Qualifications
Bachelor’s degree in Marketing, Business Strategy, Communications, or a related field 4+ years of experience in integrated marketing, brand strategy, or enterprise-level campaign planning Proven ability to manage cross-functional initiatives across multiple business units or brand portfolios Strong project management skills with experience coordinating complex timelines and deliverables Excellent communication and collaboration skills, with the ability to influence stakeholders in a matrixed organization Experience developing messaging frameworks, campaign briefs, and activation plans Analytical mindset with the ability to track performance metrics and translate insights into strategic recommendations Preferred Qualifications
Experience in healthcare, insurance, or regulated industries and large or multi-brand organizations Familiarity with enterprise campaign planning and governance Background in strategic planning or corporate marketing Experience working with external agencies and internal creative teams to execute enterprise-wide initiatives Additional Information
To ensure Home or Hybrid Home/Office employees’ internet service meets requirements, including minimum speeds and approved connections Bi-weekly internet expense stipend for Home in certain states Humana provides suitable telephone equipment to meet business requirements Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information Benefits
Health benefits effective day 1 Paid time off, holidays, volunteer time and jury duty pay Recognition pay 401(k) retirement savings plan with employer match Tuition assistance Scholarships for eligible dependents Parental and caregiver leave Employee charity matching program Network Resource Groups (NRGs) Career development opportunities Hiring Process
As part of our hiring process, we may contact you via text message and email to gather more information using a platform called HireVue. If selected to move forward, you may participate in pre-recorded interviews. You will be informed of next steps accordingly. Equal Opportunity Employer
Humana does not discriminate in employment and is committed to equal opportunity in accordance with applicable laws. This policy applies to all employment actions at Humana. Other Details
Travel: Remote position; occasional travel to Humana offices may be required Scheduled Weekly Hours: 40 Application Deadline: 10-22-2025
#J-18808-Ljbffr