University of South Florida Libraries
Overview
Digital Marketing Officer role at USF Libraries. Summary
The Digital Marketing Officer develops and executes integrated digital marketing strategies that enhance the visibility, engagement, and reputation of the USF College of Education. This position drives awareness and recruitment through targeted email campaigns, compelling web content, and data-driven digital initiatives. The officer helps manage the College’s digital presence across web, email and social media platforms, ensuring consistent messaging and alignment with the university’s brand. The role involves developing and optimizing content for SEO, managing paid and organic digital campaigns, and using analytics to measure and enhance performance. The officer leads the College’s email marketing efforts from concept to execution—developing segmented campaigns that support student recruitment, alumni engagement, and internal communications that strengthen faculty, staff, and student connection. Responsibilities include building and optimizing email workflows, managing subscriber lists and analyzing campaign performance to refine strategies for greater impact. Reports to the director of marketing and collaborates with design, donor relations and enrollment teams, this position ensures consistent messaging and alignment with the university’s brand standards. The ideal candidate combines creativity, technical proficiency, and analytical insight to deliver effective, engaging digital experiences that promote the College’s programs, faculty, and student success stories. Responsibilities
Develops and manages the College’s social media presence by creating engaging, brand-aligned content, attending events to capture real-time storytelling opportunities and fostering meaningful online engagement with target audiences. Plans, designs, and executes targeted email and digital marketing campaigns to support student recruitment, alumni engagement and internal communications while tracking performance metrics to optimize reach and impact. Assists with managing, updating and creating new content for the College of Education website to ensure accuracy, accessibility and alignment with university branding and strategic priorities. Performs additional marketing and communications tasks as needed to support the overall goals and initiatives of the College. Qualifications
Minimum Requirements:
Bachelor’s degree in Mass Communications, Marketing, Communication, Journalism, Public Relations, Advertising, Digital Media, or related field, with two years of experience in related positions. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience. Preferred Experience:
Proven experience in using DSLR camera, excellent communication and copywriting skills, managing social media accounts on behalf of an organization or brand, crafting communications for segmented stakeholder groups, marketing automation and proficiency with Adobe Creative Cloud, HubSpot and Microsoft Office tools; previous experience in the public sector or nonprofit. About Us
Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF’s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts. About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU). The university generates an annual economic impact of more than $6 billion. Learn more at www.usf.edu. Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check. The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. Equal Employment Opportunity The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
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Digital Marketing Officer role at USF Libraries. Summary
The Digital Marketing Officer develops and executes integrated digital marketing strategies that enhance the visibility, engagement, and reputation of the USF College of Education. This position drives awareness and recruitment through targeted email campaigns, compelling web content, and data-driven digital initiatives. The officer helps manage the College’s digital presence across web, email and social media platforms, ensuring consistent messaging and alignment with the university’s brand. The role involves developing and optimizing content for SEO, managing paid and organic digital campaigns, and using analytics to measure and enhance performance. The officer leads the College’s email marketing efforts from concept to execution—developing segmented campaigns that support student recruitment, alumni engagement, and internal communications that strengthen faculty, staff, and student connection. Responsibilities include building and optimizing email workflows, managing subscriber lists and analyzing campaign performance to refine strategies for greater impact. Reports to the director of marketing and collaborates with design, donor relations and enrollment teams, this position ensures consistent messaging and alignment with the university’s brand standards. The ideal candidate combines creativity, technical proficiency, and analytical insight to deliver effective, engaging digital experiences that promote the College’s programs, faculty, and student success stories. Responsibilities
Develops and manages the College’s social media presence by creating engaging, brand-aligned content, attending events to capture real-time storytelling opportunities and fostering meaningful online engagement with target audiences. Plans, designs, and executes targeted email and digital marketing campaigns to support student recruitment, alumni engagement and internal communications while tracking performance metrics to optimize reach and impact. Assists with managing, updating and creating new content for the College of Education website to ensure accuracy, accessibility and alignment with university branding and strategic priorities. Performs additional marketing and communications tasks as needed to support the overall goals and initiatives of the College. Qualifications
Minimum Requirements:
Bachelor’s degree in Mass Communications, Marketing, Communication, Journalism, Public Relations, Advertising, Digital Media, or related field, with two years of experience in related positions. Appropriate college coursework or vocational/technical training may substitute at an equivalent rate for the required experience. Preferred Experience:
Proven experience in using DSLR camera, excellent communication and copywriting skills, managing social media accounts on behalf of an organization or brand, crafting communications for segmented stakeholder groups, marketing automation and proficiency with Adobe Creative Cloud, HubSpot and Microsoft Office tools; previous experience in the public sector or nonprofit. About Us
Working at USF
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF’s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts. About USF
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU). The university generates an annual economic impact of more than $6 billion. Learn more at www.usf.edu. Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check. The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. Equal Employment Opportunity The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
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