Phocas Software

Head of Product Marketing

Phocas Software, Costa Mesa

10 hours ago Be among the first 25 applicants

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This range is provided by Phocas Software. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$230,000.00 / yr - A$260,000.00 / yr

Direct message the job poster from Phocas Software

Become the most enthusiastic person in the room

A position at Phocas is an opportunity to be a part of something unique. We're a company that likes to take risks, question the status quo and make fun an intrinsic part of the journey.

Join a global team that thrives on warmth, action, and collaboration. We dream big, take bold steps, and use data to drive results. We celebrate wins, support each other, and embrace every challenge as a chance to learn and grow. If you bring energy, accountability, and are looking to make an impact, we'd love to have you on board!

We're looking for a strategic and creative Head of Product Marketing to define our product narrative, drive go-to-market strategy, and fuel growth. In this pivotal role, you'll shape positioning, messaging, pricing, and packaging to ensure our products resonate in the market and deliver real value. From early development through launch and beyond, you'll champion market-fit solutions that strengthen our brand and accelerate success.

Here's How You'll Do That

Shape Commercial Strategy Embed pricing, packaging, and GTM planning into product development to ensure market-ready solutions from day one
Lead Go-To-Market Execution Develop and execute launch strategies, craft compelling messaging, and translate technical content into clear, benefit-driven language
Champion Product Value & Storytelling Promote product narratives that strengthen brand perception and align internal teams around a unified value proposition
Enable Sales & Customer Adoption Deliver sales enablement tools and adoption materials that empower teams to communicate product value effectively
Deepen Market & Customer Insight Conduct research to understand buyer needs, track adoption metrics, and inform product and marketing improvements
Collaborate for Customer-Centric Delivery Work cross-functionally with Product, Design, and Marketing to ensure a seamless and consistent customer experience

This Is What You'll Need To Do It

8+ years' experience in product marketing, with a proven track record in B2B technology or software environments
Skilled in market analysis, product positioning, and executing effective marketing tactics across the product lifecycle
Experience developing and testing product-led growth strategies—such as lead magnets or entry-level tools—to drive user acquisition and engagement
Strong understanding of sales automation tools and how marketing supports the sales funnel
Demonstrated people leadership with experience managing and mentoring high-performing teams
Familiarity with HubSpot or similar platforms, and knowledge of manufacturing, wholesale distribution, or retail sectors

We are open to this role being a hybrid position located either in Sydney, Christchurch or Costa Mesa.

A bit about us to see if we're a match for your enthusiasm

We're a business planning and analytics company on a mission to make people feel good about data. We've been hard at it for 20, helping 2,700 companies turn complex business data into performance boosting results. Despite our global status, we've held on to our start-up roots. The result is a workplace that's fast, exciting and designed for fun.

We know that fun is different for everyone. So, if you want to trial a new initiative, lead a project, save the planet, or spend more time with your favourite people outside work, you'll have our full support. As long as you're doing what brings you joy, the rest falls into place. Think less stress, higher performance, more energy and all-round nicer human. Your friends and family will thank you.

Create your happy place.

Phocas is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Technology, Information and Internet

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