Vice President, Content Marketing
About the Company
Influential organization combatting educational inequity
Industry
Education Management
Type
Non Profit
Founded
1990
Employees
1001-5000
Categories
- Non Profit
- Education
- Education Technology
- Educators
- New and Prospective Teachers
- Services
- Training
- Consulting
- Consulting & Professional Services
- Social Advocacy
- Community
- Addiction Treatment
- Peace Advocacy
- Advocacy
Specialties
- education
- schools
- teach
- alumni
- low-income communities
- leadership
- change
- teacher
- career
- and information technology
Business Classifications
- B2C
About the Role
The Company is seeking a VP, Content Marketing to play a pivotal role in shaping the national brand narrative, content, and campaign strategy. The successful candidate will be responsible for crafting a compelling storytelling strategy that elevates the brand's perception and aligns with its values and business objectives. This includes leading the development of creative content formats, overseeing social media strategy, and managing an organization-wide content calendar. The VP will also be tasked with executive-level collaboration to evolve the brand's position, leading initiatives to strengthen brand recognition, and developing go-to-market strategies for new programs. A key aspect of the role is to lead and mentor a high-performing team, ensuring the delivery of content that is not only creative but also measurably impactful. Applicants for the VP, Content Marketing position at the company should have a minimum of 10 years' of experience in brand strategy, content development, or related fields, with a proven track record of leading multi-platform content strategy and executing successful national marketing campaigns. The role requires a skilled storyteller and creative with a strong portfolio, deep understanding of content marketing analytics, and expertise in audience segmentation and brand positioning. The ideal candidate will have excellent creative judgment, strategic thinking skills, and the ability to integrate creative strategy with performance metrics. A Bachelor's degree is required, and a minimum of 5 years' of people management experience is essential. The role demands a strong cross-functional collaborator, with expertise in social media management and a demonstrated ability to foster an environment of excellence and champion breakthrough creative work.
Hiring Manager Title
SVP, Marketing
Travel Percent
Less than 10%
Functions
- Marketing