Vice President of Marketing Insights
About the Company
Join a fast-growing organization in the consumer-focused sector that's making waves in the industry.
Industry
Consumer Services
Type
Privately Held
About the Role
We are on the lookout for a dynamic Vice President of Marketing Insights to lead the transformation of our marketing analytics function. In this crucial role, you will be at the forefront of building a modern and agile analytics organization that supports our extensive marketing operations while collaborating closely with executive leadership.
The responsibilities of this role include:
- Leading and mentoring a talented analytics team.
- Revamping our marketing analytics stack to enhance performance.
- Developing and implementing robust marketing mix modeling and multi-touch attribution frameworks.
- Aligning analytics efforts with broader business goals to drive success.
As the ideal candidate, you will bring at least 10 years of experience in analytics, with a focus on leadership roles. Your deep expertise in marketing performance analytics, particularly in high-volume environments, is essential. You must possess strong proficiency in SQL and modern data stacks.
This is a hands-on leadership position requiring excellent communication skills and a proven track record in applying marketing mix modeling and multi-touch attribution methodologies. You will need to be adept at influencing senior stakeholders and shaping the future design of the organization. If you thrive in a fast-paced environment and are passionate about unifying metrics across the customer funnel, we encourage you to apply!
Hiring Manager Title
Senior Strategy Executive
Travel Percent
Less than 10%
Functions
- Marketing