About The RoleNew Western is looking for a Marketing Operations Specialist who thrives at the intersection of marketing strategy, execution, and technology. This is a highly visible and hands-on role where you'll help shape, launch, and optimize campaigns that power our growth engine.You'll work across email, paid media, SEO, and website management to ensure our digital marketing ecosystem runs like a well-oiled machine. From troubleshooting issues to optimizing campaign performance, you'll be the bridge between high-level strategy and flawless day-to-day execution.If you're equal parts marketer, technologist, and problem solver - we want to hear from you.About New WesternNew Western has been named a Glassdoor Best Place to Work three years in a row (2023, 2024, 2025). We are a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, our innovative approach revitalizes neighborhoods, creates affordable housing options, and addresses the housing supply crisis. Join us to make a meaningful impact on the real estate market while contributing to a collaborative, mission-driven team.What You'll Do:Support and optimize digital marketing campaigns across email, paid, and organic channelsManage and update website content and structure using WordPressHelp implement SEO best practices and run regular site auditsLaunch and manage A/B tests and support conversion rate optimization effortsCollaborate on the creation of landing pages, forms, and tracking strategiesMonitor and analyze campaign performance to surface actionable insightsTroubleshoot technical issues in marketing platforms and implement fixesAssist with audience segmentation and targeting strategiesContribute to social media planning, scheduling, and performance reportingPartner with design, development, and demand gen teams to bring campaigns to lifeStay up-to-date on marketing technology trends and recommend improvementsWhat You Bring to the Table:Solid understanding of digital marketing channels: email, paid media, SEO, socialHands-on experience with tools like Google Ads, Meta Ads, and LinkedIn AdsWorking knowledge of WordPress for publishing blogs, pages, and updatesFamiliarity with A/B testing, conversion tracking, and performance optimizationExperience using analytics tools such as Google Analytics or Looker StudioAbility to turn data into insights and recommendationsProficiency with marketing tech platforms (CRMs, ESPs, automation tools)Excellent communication skills and a high level of attention to detailOrganized, self-motivated, and comfortable managing multiple projectsCurious, adaptable, and eager to learn and improve processesRequirements:Bachelor's degree in Marketing or a related field2-4 years of experience in a digital marketing or marketing operations role preferredWhat We Offer:Competitive Salary Unlimited PTO Comprehensive Benefits including medical, dental, vision, and disability401(k) with Employer Match The chance to work on strategic, visible projects with real impact A collaborative team that values innovation, ownership, and professional growth
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