The Marketing Operations Specialist is a pivotal role that combines technical expertise, analytical skills, and campaign execution to drive impactful marketing efforts. This role focuses on building, implementing, and optimizing multi-channel campaigns while ensuring seamless automation and data-driven decision-making. The Marketing Operations Specialist works closely with marketing, creative, and analytics teams to deliver high-quality, results-oriented campaigns.Key ResponsibilitiesCampaign Development & ExecutionBuild and deploy responsive landing pages optimized for user experience and conversions.Create and schedule email campaigns using platforms like HubSpot, ensuring cross-device compatibility.Execute direct mail campaigns using tools like Postalytics, ensuring alignment with digital efforts.Develop event-specific campaigns, including attendee confirmations, reminders, and surveys.Automation & Workflow ManagementDesign and manage marketing automation workflows, including drip campaigns and triggered follow-ups.Integrate automation systems with CRM tools like HubSpot to ensure seamless lead nurturing.Optimize workflows for efficiency, reducing manual tasks while maintaining campaign quality.Data Analysis & ReportingMonitor and analyze campaign performance metrics (open rates, click-through rates, conversions) using tools like HubSpot and Google Analytics.Provide actionable insights to improve campaign effectiveness and overall ROI.Generate comprehensive reports for leadership, detailing performance trends and optimization recommendations.Audience Segmentation & PersonalizationLeverage tools like HubSpot to segment audiences based on behavior, engagement, and demographics.Personalize email and direct mail campaigns to maximize engagement and conversions.Conduct advanced segmentation for targeted donor outreach, dynamic retargeting, and upselling opportunities.Template & Asset ManagementDevelop and maintain a centralized library of reusable templates for landing pages, emails, and direct mail assets.Ensure all templates meet accessibility standards and align with organizational branding.Collaboration & Cross-Channel CoordinationPartner with creative and content teams to ensure cohesive messaging and visual alignment across channels.Coordinate campaigns across digital (email, landing pages, social media) and traditional (direct mail, print) platforms.Q&A Testing & OptimizationConduct quality assurance testing for all assets to ensure functionality across devices, platforms, and browsers.Perform A/B testing for email subject lines, landing page layouts, and CTAs to identify the most effective strategies.Innovation & Trend MonitoringStay informed about emerging trends in marketing automation, data analytics, and campaign optimization.Recommend and implement new tools or strategies to enhance marketing efficiency and effectiveness.Skills and QualificationsTechnical SkillsProficiency in HubSpot for automation, segmentation, and performance tracking.Experience with direct mail platforms like Postalytics or similar tools.Basic HTML/CSS skills for asset customization.Knowledge of Google Analytics and other reporting tools for campaign analysis.Analytical & Organizational SkillsStrong analytical abilities to interpret data and provide actionable insights.Exceptional project management skills to coordinate multiple campaigns simultaneously.A detail-oriented mindset is needed to ensure accuracy and consistency across all deliverables.Interpersonal SkillsExcellent communication and collaboration skills to work effectively with cross-functional teams.Ability to explain technical concepts to non-technical stakeholders in an accessible manner.ExperienceBachelor's degree in Marketing, Communications, Business, or a related field.3-5 years of experience in marketing operations, campaign execution, or a similar role.Proven track record of managing multi-channel campaigns and delivering measurable results.Preferred CompetenciesExperience with additional tools like WordPress, Salesforce, or Tableau.Familiarity with ADA accessibility standards for digital content.Knowledge of SEO best practices for landing pages and digital assets.
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