Insight Global
Job Description
MarTech strategic lead, focused on aligning technology capabilities with business objectives enabling personalization, segmentation, and cross-channel activation. Responsible for identifying and implementing MarTech tools including but not limited to: Customer Data Platform (CDP), Email Service Provider (ESP), Text Messaging/SMS, Customer Preference Center, Sales CRM, Customer Engagement Platform, etc.
Lead Audience Activation team, whose responsible for working with Sales & Marketing partners to identify key audiences to be targeted in CRM, and Media buying efforts.
Collaborates with Marketing Communications, E-Business, and Enterprise IT teams to ensure integration of the marketing ecosystem and technologies into the overall organizational infrastructure
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
10+ years in marketing operations, digital marketing, or martech leadership roles
Proven success in vendor management, including large-scale contracts and multi-vendor ecosystems
Strong understanding of audience strategy, cross-channel marketing, and first-party data usage
Experience leading teams, managing performance, and mentoring mid-level managers
Comfortable making strategic decisions and influencing executive stakeholders
Strong communicator and collaborator across technical and non-technical teams.
Experience working across IT/Enterprise Software and Marketing Technology functions Local to Cleveland null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
MarTech strategic lead, focused on aligning technology capabilities with business objectives enabling personalization, segmentation, and cross-channel activation. Responsible for identifying and implementing MarTech tools including but not limited to: Customer Data Platform (CDP), Email Service Provider (ESP), Text Messaging/SMS, Customer Preference Center, Sales CRM, Customer Engagement Platform, etc.
Lead Audience Activation team, whose responsible for working with Sales & Marketing partners to identify key audiences to be targeted in CRM, and Media buying efforts.
Collaborates with Marketing Communications, E-Business, and Enterprise IT teams to ensure integration of the marketing ecosystem and technologies into the overall organizational infrastructure
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
10+ years in marketing operations, digital marketing, or martech leadership roles
Proven success in vendor management, including large-scale contracts and multi-vendor ecosystems
Strong understanding of audience strategy, cross-channel marketing, and first-party data usage
Experience leading teams, managing performance, and mentoring mid-level managers
Comfortable making strategic decisions and influencing executive stakeholders
Strong communicator and collaborator across technical and non-technical teams.
Experience working across IT/Enterprise Software and Marketing Technology functions Local to Cleveland null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.