ZipRecruiter
Digital Marketing Manager - Sports Facilities Management
ZipRecruiter, Clearwater, Florida, United States, 34623
Job DescriptionJob Description
DIGITAL MARKETING MANAGER
Sports Facilities Management, LLC
LOCATION: Clearwater, FL
DEPARTMENT: MARKETING
REPORTS TO: MARKETING MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Sports Facilities Management, LLC (SFM) is part of The Sports Facilities Companies (SFC) family of companies. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded recognition as a Top Workplace year over year and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The Digital Marketing Manager will be SFM's in-house digital marketing consultant to all managed properties and assist with paid digital media strategies, social media advertising, creating standard campaigns and strategies to drive revenue initiatives, and execute reporting. This position will work directly with Marketing Leadership, SFM Clients, and SF Network marketing staff.
PRIMARY RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING:
Provide digital marketing consulting for venues in the SF Network including:
SEO Plan & Approach, including keyword identification
Google/SEM Advertising Plan & Approach
Social Media Advertising & Approach
KPI Identification & Benchmarking
Create standard reporting for digital marketing for all SF Network venues
Be a consulting resource for venues in the network regarding website and digital marketing best practices
Create and deliver client/executive presentations of work, goals, strategies, and results
Author standardized digital marketing campaigns that can be executed by on-site marketers in the SF Network
Assist marketers in the SF Network in selecting freelancers or agencies to execute digital marketing scopes
Expertise in Wordpress backend for SEO management
Understand digital marketing funnel, tracking, and impact on website design
Provide website review, reports, and recommendations on optimizing site performance
Lead & execute digital media strategy and paid digital campaigns for The Sports Facilities Companies including Google Adwords, social media, SEO strategy, and geo-fencing
Analyze and report on the ROI of digital marketing campaigns, using tools like Google Analytics, SEMrush, and HubSpot to provide actionable insights and recommendations for future improvements
Conduct keyword research and Implement SEO best practices across websites by optimizing page titles, meta descriptions, headers, and other key on-page elements to improve search engine rankings
Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity
Research and identify URL architecture, page errors, content and navigational issues, and other factors that impact the technical performance of a website
Collaborate with internal and external teams to ensure digital marketing funnels align with website design, tracking, and user journey optimization
Other tasks as assigned
MINIMUM QUALIFICATIONS:
Bachelor's degree in marketing or related field or equivalent experience
4-5 years of experience working with paid digital media, organic social media, google media, etc.
Ability to utilize and guide team members through the setup and execution of paid campaigns with Facebook, Google, etc.
Experience with social media management software/programs such as Sprout, Hootsuite, etc.
Experience with Google Analytics
Experience in establishing KPIs in the digital marketing field
Experience using Facebook, Instagram, LinkedIn and other social media
SEM Rush, Google Analytics, Google Ads, Google Tags, Meta Business, Sprout Social, HubSpot, WordPress / Elementor, and other platforms
Must be creative with an eye for detail
Experience with sports, customer service or the hospitality industry is a plus
Must be a team player and someone who is willing to jump in and help with multiple projects
Must be a critical thinker
Must have great interpersonal, presentation and communication skills
Job Posted by ApplicantPro
DIGITAL MARKETING MANAGER
Sports Facilities Management, LLC
LOCATION: Clearwater, FL
DEPARTMENT: MARKETING
REPORTS TO: MARKETING MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Sports Facilities Management, LLC (SFM) is part of The Sports Facilities Companies (SFC) family of companies. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded recognition as a Top Workplace year over year and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The Digital Marketing Manager will be SFM's in-house digital marketing consultant to all managed properties and assist with paid digital media strategies, social media advertising, creating standard campaigns and strategies to drive revenue initiatives, and execute reporting. This position will work directly with Marketing Leadership, SFM Clients, and SF Network marketing staff.
PRIMARY RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING:
Provide digital marketing consulting for venues in the SF Network including:
SEO Plan & Approach, including keyword identification
Google/SEM Advertising Plan & Approach
Social Media Advertising & Approach
KPI Identification & Benchmarking
Create standard reporting for digital marketing for all SF Network venues
Be a consulting resource for venues in the network regarding website and digital marketing best practices
Create and deliver client/executive presentations of work, goals, strategies, and results
Author standardized digital marketing campaigns that can be executed by on-site marketers in the SF Network
Assist marketers in the SF Network in selecting freelancers or agencies to execute digital marketing scopes
Expertise in Wordpress backend for SEO management
Understand digital marketing funnel, tracking, and impact on website design
Provide website review, reports, and recommendations on optimizing site performance
Lead & execute digital media strategy and paid digital campaigns for The Sports Facilities Companies including Google Adwords, social media, SEO strategy, and geo-fencing
Analyze and report on the ROI of digital marketing campaigns, using tools like Google Analytics, SEMrush, and HubSpot to provide actionable insights and recommendations for future improvements
Conduct keyword research and Implement SEO best practices across websites by optimizing page titles, meta descriptions, headers, and other key on-page elements to improve search engine rankings
Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity
Research and identify URL architecture, page errors, content and navigational issues, and other factors that impact the technical performance of a website
Collaborate with internal and external teams to ensure digital marketing funnels align with website design, tracking, and user journey optimization
Other tasks as assigned
MINIMUM QUALIFICATIONS:
Bachelor's degree in marketing or related field or equivalent experience
4-5 years of experience working with paid digital media, organic social media, google media, etc.
Ability to utilize and guide team members through the setup and execution of paid campaigns with Facebook, Google, etc.
Experience with social media management software/programs such as Sprout, Hootsuite, etc.
Experience with Google Analytics
Experience in establishing KPIs in the digital marketing field
Experience using Facebook, Instagram, LinkedIn and other social media
SEM Rush, Google Analytics, Google Ads, Google Tags, Meta Business, Sprout Social, HubSpot, WordPress / Elementor, and other platforms
Must be creative with an eye for detail
Experience with sports, customer service or the hospitality industry is a plus
Must be a team player and someone who is willing to jump in and help with multiple projects
Must be a critical thinker
Must have great interpersonal, presentation and communication skills
Job Posted by ApplicantPro