Fairmont
Marketing Manager Brand Activations Sales Support
Fairmont, Sonoma, California, United States, 95476
Job Description
The Marketing Manager drives the brand voice and guest-facing presence of Fairmont Sonoma Mission Inn & Spa. This role is responsible for creating and executing on-property activations, managing social media, supporting B2B sales tools, and overseeing the development of marketing collateral. In collaboration with the Director of Sales & Marketing, Director of Public Relations, Director of Revenue, and Senior Marketing Manager, this position helps ensure that the resort maintains top-of-mind awareness for leisure and group travelers visiting Sonoma’s wine country.
Key Responsibilities:
Brand Marketing & Activations
Plan and implement seasonal guest-facing activations, local partnerships, and on-property promotions across F&B, Spa, and Resort operations
Develop branded print and digital collateral including menus, flyers, signage, welcome cards, and in-room materials
Update digital signage, reader boards, and other on-site messaging platforms to reflect current offerings and events
Social Media Management
Manage the content calendar and daily postings for Instagram, Facebook, and TikTok
Curate on-brand, engaging content highlighting the resort experience, events, and local culture
Coordinate influencer stays and social collaborations in partnership with the PR team
Sales & Group Marketing Support
Create and maintain proposal templates, sales presentations, site visit materials, and group fact sheets
Coordinate updates to group-facing platforms including Cvent, WeddingWire, and Consortia listings
Support Sales in the execution of B2B activations, tradeshows, and client events with creative tools
Digital Marketing Support
Collaborate with the Senior Marketing Manager on the execution of hotel-wide campaigns, ensuring alignment across on-property and digital platforms
Assist with publishing and optimizing listings on third-party platforms (Yelp, Sonoma County Tourism, wedding sites)
Prepare monthly email newsletters to support seasonal promotions and local events; track engagement results and feedback
Website Content Coordination
Partner with the Senior Marketing Manager to keep brand.com and the hotel microsite updated with relevant offers, packages, and imagery
Support content audits and visual storytelling efforts by ensuring images and messaging reflect current priorities
Ensure all Spa, F&B, and event content is up to date across digital platforms like OpenTable, Yelp, and Google
Cross-Functional Collaboration
Coordinate closely with the Senior Marketing Manager to align content needs, promotion schedules, and guest messaging
Work collaboratively with PR and Revenue teams to support high-visibility campaigns and media-driven activations
Participate in weekly strategy meetings and on-property walkthroughs to maintain brand consistency across all guest touchpoints
Qualifications: Qualifications
Qualifications:
2–4 years of experience in hospitality marketing, brand communications, or lifestyle content creation
Proficient in social media management and creative content tools (Canva, Adobe Creative Suite preferred)
Strong visual sensibility and understanding of hospitality guest touchpoints
Exceptional organizational skills and comfort with cross-departmental coordination
Ability to manage multiple projects in a fast-paced, guest-focused environment
Familiarity with Fairmont and Accor branding standards is preferred
Salary Range of $70,000-$80,000 a year.
Additional Information
Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country. As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others.
Visa Requirements:
Applicants must be able to provide proof that they are legally able to work in the United States.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Compensation: $70,000-$70,000 per year
The Marketing Manager drives the brand voice and guest-facing presence of Fairmont Sonoma Mission Inn & Spa. This role is responsible for creating and executing on-property activations, managing social media, supporting B2B sales tools, and overseeing the development of marketing collateral. In collaboration with the Director of Sales & Marketing, Director of Public Relations, Director of Revenue, and Senior Marketing Manager, this position helps ensure that the resort maintains top-of-mind awareness for leisure and group travelers visiting Sonoma’s wine country.
Key Responsibilities:
Brand Marketing & Activations
Plan and implement seasonal guest-facing activations, local partnerships, and on-property promotions across F&B, Spa, and Resort operations
Develop branded print and digital collateral including menus, flyers, signage, welcome cards, and in-room materials
Update digital signage, reader boards, and other on-site messaging platforms to reflect current offerings and events
Social Media Management
Manage the content calendar and daily postings for Instagram, Facebook, and TikTok
Curate on-brand, engaging content highlighting the resort experience, events, and local culture
Coordinate influencer stays and social collaborations in partnership with the PR team
Sales & Group Marketing Support
Create and maintain proposal templates, sales presentations, site visit materials, and group fact sheets
Coordinate updates to group-facing platforms including Cvent, WeddingWire, and Consortia listings
Support Sales in the execution of B2B activations, tradeshows, and client events with creative tools
Digital Marketing Support
Collaborate with the Senior Marketing Manager on the execution of hotel-wide campaigns, ensuring alignment across on-property and digital platforms
Assist with publishing and optimizing listings on third-party platforms (Yelp, Sonoma County Tourism, wedding sites)
Prepare monthly email newsletters to support seasonal promotions and local events; track engagement results and feedback
Website Content Coordination
Partner with the Senior Marketing Manager to keep brand.com and the hotel microsite updated with relevant offers, packages, and imagery
Support content audits and visual storytelling efforts by ensuring images and messaging reflect current priorities
Ensure all Spa, F&B, and event content is up to date across digital platforms like OpenTable, Yelp, and Google
Cross-Functional Collaboration
Coordinate closely with the Senior Marketing Manager to align content needs, promotion schedules, and guest messaging
Work collaboratively with PR and Revenue teams to support high-visibility campaigns and media-driven activations
Participate in weekly strategy meetings and on-property walkthroughs to maintain brand consistency across all guest touchpoints
Qualifications: Qualifications
Qualifications:
2–4 years of experience in hospitality marketing, brand communications, or lifestyle content creation
Proficient in social media management and creative content tools (Canva, Adobe Creative Suite preferred)
Strong visual sensibility and understanding of hospitality guest touchpoints
Exceptional organizational skills and comfort with cross-departmental coordination
Ability to manage multiple projects in a fast-paced, guest-focused environment
Familiarity with Fairmont and Accor branding standards is preferred
Salary Range of $70,000-$80,000 a year.
Additional Information
Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country. As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others.
Visa Requirements:
Applicants must be able to provide proof that they are legally able to work in the United States.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Compensation: $70,000-$70,000 per year