Senior Vice President, Integrated Marketing Communications

About the Company A distinguished public research university Industry Higher Education Type Educational Institution Founded 1930 Employees 1001-5000 Categories Education College of William & Mary Community Colleges Fraternities Higher Education About the Role The university is actively seeking a Senior Vice President for Integrated Marketing Communications to fill a critical executive-level position. This role is perfect for a strategic, innovative, and collaborative leader who will be instrumental in creating and executing an integrated, data-driven marketing strategy that elevates the university's brand and enhances its visibility and reputation on local, national, and global platforms. The successful candidate will oversee the development of a comprehensive university-level integrated marketing communications plan, managing diverse marketing initiatives while ensuring alignment and coordination across various departments. We are looking for a transformational leader who can launch and sustain a fresh brand identity and strategy. Acting as the second-in-command to the Vice President for University Communications and Chief Marketing Officer, this role will involve providing executive-level guidance, oversight, and representation. To excel in this position, candidates need extensive expertise in marketing, collaborative leadership skills, and a commitment to operational excellence. You will inspire and lead a high-performing team dedicated to positioning the university as a national leader in integrated marketing strategy and brand stewardship. Key responsibilities encompass managing creative services, photography and videography, web and digital strategies, academic program marketing, and overarching brand marketing. Your success will depend on your ability to align marketing endeavors with the university's strategic initiatives. Hiring Manager Title Vice President for University Communications and Chief Marketing Officer Travel Percent Less than 10% Functions Marketing