Call Your Mother Deli
At Call Your Mother we believe that great food is made even better with amazing service and having fun together. CYM is a neighborhood bagel shop and deli with locations in the DC area and Denver, CO. We're looking for new team members with positive attitudes and an eagerness to learn who are as excited about good food & GOOD VIBES.
We’re hiring a Digital Marketing Manager in Washington, DC!
The Digital Marketing Manager will lead the strategic development and hands-on execution of multi-channel lifecycle marketing, driving engagement, frequency, and loyalty across our guest base.
You’ll own the systems, campaigns, and creative strategies that make every stage of the guest journey feel personalized, playful, and performance-driven; from first-time visitors to lifelong bagel besties. You’re equal parts CRM nerd, brand storyteller, campaign manager, and team player, with the technical chops to drive measurable results and the emotional intelligence to collaborate across functions. This position is based on Washington, DC.
Company Core Values & Expectations:
Vibrant – Abundantly happy, fun, passionate, playful, and kind
Integrity
–
Honest, caring, real, and always striving to do the right thing
Belonging – Work as a team to make people feel welcome
Energy – Active, proactive, and work hard to make things happen
Seize the Moment – Make the most of every opportunity by saying yes, by trying new things, and by being original
As a CYM team member, you’ll make an impact by:
Creating extraordinary moments for guests
Contributing to our business with your ideas and feedback
Supporting and lifting up our communities and neighborhoods
Being yourself and making genuine relationships with other team members and guests
Your core responsibilities will be:
Lifecycle & CRM Strategy
Design and implement full-funnel guest lifecycle strategies across email, SMS, and app (e.g. welcome, win-back, loyalty, churn prevention)
Lead segmentation and journey mapping based on behavior, RFM models, and guest insights
Partner with and lead Loyalty platform to define and evolve tiered experiences, promotions, and surprise-and-delight tactics
Integrated Marketing & Campaign Execution
Collaborate with Brand and Creative teams to develop seasonal and brand campaigns with integrated messaging across owned channels
Manage campaign planning calendar and orchestrate execution across digital touchpoints: website, email, SMS, app, in-shop
Work closely with the CX and Local Shop Marketing teams to localize lifecycle strategies when appropriate
Data, Insights & Performance Reporting
Establish and track key performance metrics (open rate, click rate, conversion, retention, repeat rate, churn, etc.)
Translate data into actionable strategies and testing plans to improve performance
Regularly present performance results, insights, and recommendations to leadership and cross-functional teams
Technical & Platform Leadership
Lead our marketing technology stack (CRM, loyalty, email/SMS, app UX, customer data integrations) to drive ROI
Work closely with vendors and product/ops teams to optimize guest experience on digital platforms (e.g. Toast, Olo, Etc)
Ensure data cleanliness and integration between loyalty, ordering, and CRM systems
Collaboration & Leadership
Work cross-functionally with Creative, CX, Ops, and Tech to ensure guest messaging is on-brand, on-time, and on-point
Collaborate with shop marketing and community marketing managers to support campaigns at the local level
Collaborate with creative support for content development, testing, and deployment
Provide mentorship to team members and help scale a strong digital marketing foundation
You’ll be a great addition to the CYM team if you have:
5+ years of experience in CRM, loyalty, or lifecycle marketing roles (hospitality, retail, food/bev, or DTC brands preferred)
Proven ability to design and execute multi-channel marketing journeys (email, SMS, app, web)
Experience managing CRM tools, loyalty platforms, and customer data systems
Strong analytical mindset; comfortable using data to shape strategy and tell a story
Creative thinker who’s obsessed with customer experience and brand love
Adept at working cross-functionally and flexing between execution and big-picture thinking
Comfortable in a fast-moving, startup-style environment, scrappy but strategic
You’ll love working at CYM because:
Competitive base salary: $90,000 and 10% bonus opportunity
Exciting opportunities for growth and development! With CYM’s continued expansion, this role offers a strong foundation to grow your leadership skills and take the next step in your career.
Great people, real support, and incredible VIBES. We’re focused on a positive, people-first culture where everyone feels they belong and they’re supported. You’ll find a team that’s welcoming, celebrates wins together, and most importantly, keeps things fun every day!
Great benefits (our team agrees!) Health, dental, and vision insurance (for full-time staff
averaging 30+ hours/week), 4% employer match 401k, paid vacation, and paid parental leave, Employee Assistance Program, free Call Your Mother staff meals, free fitness and wellness classes, free English/Spanish classes and DuoLingo reimbursement, team building activities, and more.
We provide equal opportunities to everyone who works for us and every applicant. We consider applicants for all positions without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or any other legally protected status. We enthusiastically celebrate the diversity of our team and believe that talent, passion, and experience are the only relevant criteria for considering new team members.
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We’re hiring a Digital Marketing Manager in Washington, DC!
The Digital Marketing Manager will lead the strategic development and hands-on execution of multi-channel lifecycle marketing, driving engagement, frequency, and loyalty across our guest base.
You’ll own the systems, campaigns, and creative strategies that make every stage of the guest journey feel personalized, playful, and performance-driven; from first-time visitors to lifelong bagel besties. You’re equal parts CRM nerd, brand storyteller, campaign manager, and team player, with the technical chops to drive measurable results and the emotional intelligence to collaborate across functions. This position is based on Washington, DC.
Company Core Values & Expectations:
Vibrant – Abundantly happy, fun, passionate, playful, and kind
Integrity
–
Honest, caring, real, and always striving to do the right thing
Belonging – Work as a team to make people feel welcome
Energy – Active, proactive, and work hard to make things happen
Seize the Moment – Make the most of every opportunity by saying yes, by trying new things, and by being original
As a CYM team member, you’ll make an impact by:
Creating extraordinary moments for guests
Contributing to our business with your ideas and feedback
Supporting and lifting up our communities and neighborhoods
Being yourself and making genuine relationships with other team members and guests
Your core responsibilities will be:
Lifecycle & CRM Strategy
Design and implement full-funnel guest lifecycle strategies across email, SMS, and app (e.g. welcome, win-back, loyalty, churn prevention)
Lead segmentation and journey mapping based on behavior, RFM models, and guest insights
Partner with and lead Loyalty platform to define and evolve tiered experiences, promotions, and surprise-and-delight tactics
Integrated Marketing & Campaign Execution
Collaborate with Brand and Creative teams to develop seasonal and brand campaigns with integrated messaging across owned channels
Manage campaign planning calendar and orchestrate execution across digital touchpoints: website, email, SMS, app, in-shop
Work closely with the CX and Local Shop Marketing teams to localize lifecycle strategies when appropriate
Data, Insights & Performance Reporting
Establish and track key performance metrics (open rate, click rate, conversion, retention, repeat rate, churn, etc.)
Translate data into actionable strategies and testing plans to improve performance
Regularly present performance results, insights, and recommendations to leadership and cross-functional teams
Technical & Platform Leadership
Lead our marketing technology stack (CRM, loyalty, email/SMS, app UX, customer data integrations) to drive ROI
Work closely with vendors and product/ops teams to optimize guest experience on digital platforms (e.g. Toast, Olo, Etc)
Ensure data cleanliness and integration between loyalty, ordering, and CRM systems
Collaboration & Leadership
Work cross-functionally with Creative, CX, Ops, and Tech to ensure guest messaging is on-brand, on-time, and on-point
Collaborate with shop marketing and community marketing managers to support campaigns at the local level
Collaborate with creative support for content development, testing, and deployment
Provide mentorship to team members and help scale a strong digital marketing foundation
You’ll be a great addition to the CYM team if you have:
5+ years of experience in CRM, loyalty, or lifecycle marketing roles (hospitality, retail, food/bev, or DTC brands preferred)
Proven ability to design and execute multi-channel marketing journeys (email, SMS, app, web)
Experience managing CRM tools, loyalty platforms, and customer data systems
Strong analytical mindset; comfortable using data to shape strategy and tell a story
Creative thinker who’s obsessed with customer experience and brand love
Adept at working cross-functionally and flexing between execution and big-picture thinking
Comfortable in a fast-moving, startup-style environment, scrappy but strategic
You’ll love working at CYM because:
Competitive base salary: $90,000 and 10% bonus opportunity
Exciting opportunities for growth and development! With CYM’s continued expansion, this role offers a strong foundation to grow your leadership skills and take the next step in your career.
Great people, real support, and incredible VIBES. We’re focused on a positive, people-first culture where everyone feels they belong and they’re supported. You’ll find a team that’s welcoming, celebrates wins together, and most importantly, keeps things fun every day!
Great benefits (our team agrees!) Health, dental, and vision insurance (for full-time staff
averaging 30+ hours/week), 4% employer match 401k, paid vacation, and paid parental leave, Employee Assistance Program, free Call Your Mother staff meals, free fitness and wellness classes, free English/Spanish classes and DuoLingo reimbursement, team building activities, and more.
We provide equal opportunities to everyone who works for us and every applicant. We consider applicants for all positions without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or any other legally protected status. We enthusiastically celebrate the diversity of our team and believe that talent, passion, and experience are the only relevant criteria for considering new team members.
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