Peter Millar
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
ABOUT G/FORE:
Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy, and sense of humor. We consistently strive to make a powerful and colorful impact on our favorite game. We take inspiration from art, architecture, modern design, and colorful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.
The G/FORE Manager, Digital Content is a strategic, customer-centric role that leads the planning and delivery of seamless, compelling experiences that drive measurable business results across our digital touchpoints. This cross-functional role will serve as a critical connector between brand storytelling, commercial strategy and consumer behavior - ensuring that every moment of the customer journey is clear, compelling and optimized to support product discovery, conversion, and revenue growth.
You'll partner across Digital Commerce, Lifecycle Marketing, Site Merchandising, Digital Analytics, Site Operations, Creative, and Corporate Marketing to drive alignment, elevate storytelling, and optimize how we communicate with our customers throughout every stage of the funnel.
ESSENTIAL FUNCTIONS :
Develop and maintain a cohesive content experience strategy aligned to key moments in the customer journey across all digital commerce channels Own end-to-end go to market planning process for the digital business, ensuring that campaign assets are delivered on time, aligned to the content calendar, and support a cohesive customer experience across all digital channels Oversee the planning and execution of a cross-functional digital content calendar, integrating seasonal brand stories, campaign priorities and product focuses to drive engagement, conversion, and revenue growth Lead the end-to-end creative briefing process for digital experiences, partnering with cross-functional teams to identify content needs, write effective briefs, obtain alignment, manage timelines, and ensure creative assets are delivered and distributed for activation Collaborate with Digital Commerce, Lifecycle Marketing, Site Merchandising, Digital Analytics, Site Operations, Creative, and Brand Marketing teams to ensure content is aligned, relevant, and tailored to customer needs at each stage of the funnel Provide strategic input into campaign briefs and storytelling direction, ensuring content supports business goals and reinforces brand voice Serve as a liaison between teams, facilitating cross-functional collaboration and alignment to support timely and accurate content execution Partner cross-functionally to identify and implement journey improvements and conversion-driving opportunities through optimized messaging and content placement Ensure all published content meets brand standards for quality, voice, and accuracy while aligning with legal, SEO, and UX best practices Maintain a strong understanding of the customer, competitive landscape, and performance indicators to inform ongoing content optimization efforts COMPETENCIES:
Ability to connect content planning and storytelling to business goals, customer behavior, and brand strategy Demonstrates a track record of bringing together stakeholders across teams to align on timelines and execution with a shared sense of purpose Exhibits a great ability to build trust and alignment by listening, clarifying, and guiding cross-functional decisions, even without direct ownership Ability to manage multiple priorities and timelines with clarity, structure, and attention to executional detail Is customer-obsessed and maintains a deep understanding of the customer journey to ensure content decisions reflect user needs and intent Strong analytical skills with the ability to blend site analytics and consumer behavior into actionable plans. Possesses the ability to articulate strategy, rationale, and feedback in a way that engages both creative and analytical audiences Holds high standards for brand accuracy, voice consistency, and quality control across all digital content Thrives in a fast-paced environment and proactively solves problems when priorities shift Adept in content best practices across email, web, and paid social, with a focus on supporting content goals DESIRED EDUCATION AND EXPERIENCE
Bachelor's degree in Marketing, Fashion Merchandising, Business Administration or related field 3-5 years of experience in content strategy, email marketing, digital merchandising, customer experience or a related e-commerce function
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
We're committed to bringing passion and customer focus to the business.
ABOUT G/FORE:
Born in Los Angeles but bred with a global perspective, G/FORE was conceptualized with a passion for modern design combined with a love of golf. Distinguished by our attention to detail, sophisticated ease, playful nature, youthful energy, and sense of humor. We consistently strive to make a powerful and colorful impact on our favorite game. We take inspiration from art, architecture, modern design, and colorful narratives. Our intent is to disrupt the industry without being disrespectful to the sport and its rich traditions.
The G/FORE Manager, Digital Content is a strategic, customer-centric role that leads the planning and delivery of seamless, compelling experiences that drive measurable business results across our digital touchpoints. This cross-functional role will serve as a critical connector between brand storytelling, commercial strategy and consumer behavior - ensuring that every moment of the customer journey is clear, compelling and optimized to support product discovery, conversion, and revenue growth.
You'll partner across Digital Commerce, Lifecycle Marketing, Site Merchandising, Digital Analytics, Site Operations, Creative, and Corporate Marketing to drive alignment, elevate storytelling, and optimize how we communicate with our customers throughout every stage of the funnel.
ESSENTIAL FUNCTIONS :
Develop and maintain a cohesive content experience strategy aligned to key moments in the customer journey across all digital commerce channels Own end-to-end go to market planning process for the digital business, ensuring that campaign assets are delivered on time, aligned to the content calendar, and support a cohesive customer experience across all digital channels Oversee the planning and execution of a cross-functional digital content calendar, integrating seasonal brand stories, campaign priorities and product focuses to drive engagement, conversion, and revenue growth Lead the end-to-end creative briefing process for digital experiences, partnering with cross-functional teams to identify content needs, write effective briefs, obtain alignment, manage timelines, and ensure creative assets are delivered and distributed for activation Collaborate with Digital Commerce, Lifecycle Marketing, Site Merchandising, Digital Analytics, Site Operations, Creative, and Brand Marketing teams to ensure content is aligned, relevant, and tailored to customer needs at each stage of the funnel Provide strategic input into campaign briefs and storytelling direction, ensuring content supports business goals and reinforces brand voice Serve as a liaison between teams, facilitating cross-functional collaboration and alignment to support timely and accurate content execution Partner cross-functionally to identify and implement journey improvements and conversion-driving opportunities through optimized messaging and content placement Ensure all published content meets brand standards for quality, voice, and accuracy while aligning with legal, SEO, and UX best practices Maintain a strong understanding of the customer, competitive landscape, and performance indicators to inform ongoing content optimization efforts COMPETENCIES:
Ability to connect content planning and storytelling to business goals, customer behavior, and brand strategy Demonstrates a track record of bringing together stakeholders across teams to align on timelines and execution with a shared sense of purpose Exhibits a great ability to build trust and alignment by listening, clarifying, and guiding cross-functional decisions, even without direct ownership Ability to manage multiple priorities and timelines with clarity, structure, and attention to executional detail Is customer-obsessed and maintains a deep understanding of the customer journey to ensure content decisions reflect user needs and intent Strong analytical skills with the ability to blend site analytics and consumer behavior into actionable plans. Possesses the ability to articulate strategy, rationale, and feedback in a way that engages both creative and analytical audiences Holds high standards for brand accuracy, voice consistency, and quality control across all digital content Thrives in a fast-paced environment and proactively solves problems when priorities shift Adept in content best practices across email, web, and paid social, with a focus on supporting content goals DESIRED EDUCATION AND EXPERIENCE
Bachelor's degree in Marketing, Fashion Merchandising, Business Administration or related field 3-5 years of experience in content strategy, email marketing, digital merchandising, customer experience or a related e-commerce function
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!