24 Seven Talent
About the Role
We're seeking a strategic and globally minded
Director of International Marketing
to lead the expansion and execution of our marketing strategy across international markets. As a senior leader in our SaaS marketing team, you will be responsible for driving awareness, engagement, pipeline, and revenue growth in key global regions.
You'll partner closely with regional sales teams, product marketing, and growth functions to build localized marketing strategies and scalable programs that resonate with diverse audiences. From market entry strategies to demand generation campaigns, this role is essential to accelerating our global footprint.
Key Responsibilities
•
International GTM Strategy:
Develop and execute marketing strategies tailored to regional market needs, including Europe, APAC, and LATAM.
•
Localized Campaign Development:
Lead region-specific campaigns across digital, content, events, and partner channels to drive awareness, lead generation, and customer acquisition.
•
Regional Enablement:
Collaborate with sales and customer success teams to support pipeline acceleration and improve conversion with localized content and programs.
•
Brand Positioning & Messaging:
Adapt global brand and messaging frameworks to resonate with international audiences, in coordination with product marketing.
•
Market Insights:
Conduct competitive and market research to uncover regional opportunities, customer behavior, and cultural nuances that inform strategy.
•
Budget & Resource Management:
Manage international marketing budget and agency/vendor relationships; ensure ROI across all regions.
•
Cross-Functional Collaboration:
Work with global teams across product, sales, revenue operations, and customer success to align international priorities.
•
Measurement & Reporting:
Define KPIs and analyze performance of campaigns, optimizing based on data to ensure global success and scalability.
•
Team Leadership:
Build and lead a high-performing international marketing team, fostering a culture of ownership, experimentation, and results.
What You Bring
• 8-10+ years of marketing experience, with at least 3 years in a global or international marketing leadership role (SaaS/B2B preferred)
• Proven success driving regional growth through localized, multichannel marketing strategies
• Deep understanding of cultural and regional market differences and the ability to tailor programs accordingly
• Experience supporting regional sales and go-to-market teams, with strong alignment to revenue goals
• Hands-on experience with marketing automation, CRM, ABM, and analytics platforms
• Exceptional communication, collaboration, and leadership skills
• Fluent in English (additional language(s) a plus)
• Ability to travel internationally as needed
Director of International Marketing
to lead the expansion and execution of our marketing strategy across international markets. As a senior leader in our SaaS marketing team, you will be responsible for driving awareness, engagement, pipeline, and revenue growth in key global regions.
You'll partner closely with regional sales teams, product marketing, and growth functions to build localized marketing strategies and scalable programs that resonate with diverse audiences. From market entry strategies to demand generation campaigns, this role is essential to accelerating our global footprint.
Key Responsibilities
•
International GTM Strategy:
Develop and execute marketing strategies tailored to regional market needs, including Europe, APAC, and LATAM.
•
Localized Campaign Development:
Lead region-specific campaigns across digital, content, events, and partner channels to drive awareness, lead generation, and customer acquisition.
•
Regional Enablement:
Collaborate with sales and customer success teams to support pipeline acceleration and improve conversion with localized content and programs.
•
Brand Positioning & Messaging:
Adapt global brand and messaging frameworks to resonate with international audiences, in coordination with product marketing.
•
Market Insights:
Conduct competitive and market research to uncover regional opportunities, customer behavior, and cultural nuances that inform strategy.
•
Budget & Resource Management:
Manage international marketing budget and agency/vendor relationships; ensure ROI across all regions.
•
Cross-Functional Collaboration:
Work with global teams across product, sales, revenue operations, and customer success to align international priorities.
•
Measurement & Reporting:
Define KPIs and analyze performance of campaigns, optimizing based on data to ensure global success and scalability.
•
Team Leadership:
Build and lead a high-performing international marketing team, fostering a culture of ownership, experimentation, and results.
What You Bring
• 8-10+ years of marketing experience, with at least 3 years in a global or international marketing leadership role (SaaS/B2B preferred)
• Proven success driving regional growth through localized, multichannel marketing strategies
• Deep understanding of cultural and regional market differences and the ability to tailor programs accordingly
• Experience supporting regional sales and go-to-market teams, with strong alignment to revenue goals
• Hands-on experience with marketing automation, CRM, ABM, and analytics platforms
• Exceptional communication, collaboration, and leadership skills
• Fluent in English (additional language(s) a plus)
• Ability to travel internationally as needed