Hawke Media
Paid Media Manager (B2B/Lead Gen)
Hawke Media, Santa Monica, California, United States, 90403
Job Details
Job Location 1 Santa Monica Office CA HQ - Santa Monica, CA
Salary Range $70000.00 - $80000.00 Salary
Description
Hawke was founded on the idea that every modern business needs a CMO-level expert
to lead digital marketing efforts. We customize data-driven, performance-focused
solutions to help launch, scale, and invigorate businesses of all sizes, industries, and
revenue models. We're shifting the agency paradigm by putting client success ahead of
our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN,
and we can boast clients such as Casamigos, Red Bull, Verizon, Sweetgreen, Funkio (and
many more).
Job Summary
The Paid Media Manager is responsible for managing Hawke Media's paid media
marketing efforts to promote Hawke to prospective clients and generate new leads and
clients for the agency. Their ultimate objective is to grow and scale our paid media
accounts by driving low costs per lead and client acquisition cost while increasing paid
media spend. This includes the ongoing optimization of campaigns, conducting audience
insights analysis, developing new buyer personas and constant creative testing to reach
new prospective clients, developing custom/multivariate audiences and lookalike
audiences to advance prospects in our target audience through customer acquisition
funnel, crafting ad copy to align with audience targeting, and identifying new
opportunities to grow the brand through various media platforms.
This role will also work closely with the Hawke inbound marketing team to align all paid
media campaign efforts with all marketing channels and optimize the paid media budget.
They should demonstrate excellent critical thinking and communication skills along with
strong proficiency in paid media platforms to evaluate the most efficient and effective
paid media solutions to achieve our client acquisition objectives.
*MUST HAVE BOTH PAID SEARCH AND PAID SOCIAL EXPERIENCE TO BE
CONSIDERED*
Qualifications
Job Duties:
• Plan, manage and optimize Paid Search campaigns for Hawke Media on Google,
Bing, etc. and identify other search engine marketing opportunities to generate
new business for Hawke.
• Plan, manage and optimize Paid Social campaigns for Hawke Media on Facebook,
Instagram, LinkedIn, TikTok and Twitter and identify other paid social media
marketing opportunities to generate new business for Hawke.
• Conducting audience insights analysis, developing buyer personas, and creating
custom audiences for remarketing and lookalike audiences to reach Hawke's
target customer and cater ad copy and creative to each audience.
• Craft appropriate and engaging ad copy for campaigns at each stage of the
marketing funnel. Assure ad messaging, landing page content, and campaign
creative components are all aligned and optimized.
• Ability to diagnose target audience and consumer trends via analysis in Facebook
Analytics and Google Analytics based on audience, placement, demographic,
device, and performance breakdowns.
• Communicate with the EVP of Growth on a regular basis to report on campaigns
and overall account health and provide recommendations to enhance
performance.
• Prepare A/B tests across campaign variables (e.g. ads, landing pages, bidding) to
reach the best results at the lowest cost. Applying the correct campaign
objectives, budget, bids, and optimization for ad delivery for prospecting and
remarketing campaigns that will drive outcomes at the lowest cost.
• Run A/B tests and landing page tests under campaigns with a clear objective in
terms of measurement and next steps after concluding the test.
• Analyze performance data and optimize campaigns to ensure they consistently
deliver high-quality traffic to our website while maintaining a strong cost per lead.
• Stay informed with paid media industry best practices, new trends and
technologies, and platform updates - implement new strategies to improve
account performance.
• Collaborate with and support other members of both the inbound marketing team
to ensure all efforts are aligned and media budget and media mix are producing
synergies. Ensuring that Hawke's lead generation funnel is cohesive and cogent.
Qualifications:
• Bachelor's degree in marketing, management, economics, or statistics is preferred
• At least 3 years of Facebook/Instagram marketing and paid social experience is
required
• At least 3 years of Google Adsand paid search experience is required• Google Analytics certification required
• Proven track record of success in a previous paid media role, with quantifiable
results to demonstrate success.
• Strong verbal and written communication.
• Excellent writing and creative content skills
• Ability to work both independently and in a team environment.
• Superior time management skills, including the ability to handle multiple
campaigns, projects and ongoing operational tasks, while effectively managing
changing internal priorities
• Embraces and respects new ideas, opinions, and ideologies, and encourages
collaboration.
Job Location 1 Santa Monica Office CA HQ - Santa Monica, CA
Salary Range $70000.00 - $80000.00 Salary
Description
Hawke was founded on the idea that every modern business needs a CMO-level expert
to lead digital marketing efforts. We customize data-driven, performance-focused
solutions to help launch, scale, and invigorate businesses of all sizes, industries, and
revenue models. We're shifting the agency paradigm by putting client success ahead of
our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN,
and we can boast clients such as Casamigos, Red Bull, Verizon, Sweetgreen, Funkio (and
many more).
Job Summary
The Paid Media Manager is responsible for managing Hawke Media's paid media
marketing efforts to promote Hawke to prospective clients and generate new leads and
clients for the agency. Their ultimate objective is to grow and scale our paid media
accounts by driving low costs per lead and client acquisition cost while increasing paid
media spend. This includes the ongoing optimization of campaigns, conducting audience
insights analysis, developing new buyer personas and constant creative testing to reach
new prospective clients, developing custom/multivariate audiences and lookalike
audiences to advance prospects in our target audience through customer acquisition
funnel, crafting ad copy to align with audience targeting, and identifying new
opportunities to grow the brand through various media platforms.
This role will also work closely with the Hawke inbound marketing team to align all paid
media campaign efforts with all marketing channels and optimize the paid media budget.
They should demonstrate excellent critical thinking and communication skills along with
strong proficiency in paid media platforms to evaluate the most efficient and effective
paid media solutions to achieve our client acquisition objectives.
*MUST HAVE BOTH PAID SEARCH AND PAID SOCIAL EXPERIENCE TO BE
CONSIDERED*
Qualifications
Job Duties:
• Plan, manage and optimize Paid Search campaigns for Hawke Media on Google,
Bing, etc. and identify other search engine marketing opportunities to generate
new business for Hawke.
• Plan, manage and optimize Paid Social campaigns for Hawke Media on Facebook,
Instagram, LinkedIn, TikTok and Twitter and identify other paid social media
marketing opportunities to generate new business for Hawke.
• Conducting audience insights analysis, developing buyer personas, and creating
custom audiences for remarketing and lookalike audiences to reach Hawke's
target customer and cater ad copy and creative to each audience.
• Craft appropriate and engaging ad copy for campaigns at each stage of the
marketing funnel. Assure ad messaging, landing page content, and campaign
creative components are all aligned and optimized.
• Ability to diagnose target audience and consumer trends via analysis in Facebook
Analytics and Google Analytics based on audience, placement, demographic,
device, and performance breakdowns.
• Communicate with the EVP of Growth on a regular basis to report on campaigns
and overall account health and provide recommendations to enhance
performance.
• Prepare A/B tests across campaign variables (e.g. ads, landing pages, bidding) to
reach the best results at the lowest cost. Applying the correct campaign
objectives, budget, bids, and optimization for ad delivery for prospecting and
remarketing campaigns that will drive outcomes at the lowest cost.
• Run A/B tests and landing page tests under campaigns with a clear objective in
terms of measurement and next steps after concluding the test.
• Analyze performance data and optimize campaigns to ensure they consistently
deliver high-quality traffic to our website while maintaining a strong cost per lead.
• Stay informed with paid media industry best practices, new trends and
technologies, and platform updates - implement new strategies to improve
account performance.
• Collaborate with and support other members of both the inbound marketing team
to ensure all efforts are aligned and media budget and media mix are producing
synergies. Ensuring that Hawke's lead generation funnel is cohesive and cogent.
Qualifications:
• Bachelor's degree in marketing, management, economics, or statistics is preferred
• At least 3 years of Facebook/Instagram marketing and paid social experience is
required
• At least 3 years of Google Adsand paid search experience is required• Google Analytics certification required
• Proven track record of success in a previous paid media role, with quantifiable
results to demonstrate success.
• Strong verbal and written communication.
• Excellent writing and creative content skills
• Ability to work both independently and in a team environment.
• Superior time management skills, including the ability to handle multiple
campaigns, projects and ongoing operational tasks, while effectively managing
changing internal priorities
• Embraces and respects new ideas, opinions, and ideologies, and encourages
collaboration.