Informa Festivals
Marketing Automation Specialist Eloqua
Informa Festivals, San Francisco, California, United States, 94199
Job Description
This role is based in our San Francisco office.
As a Marketing Automation Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.
_
Key Responsibilities _
Executing comprehensive programs in Eloqua
Partnering closely with brands/Marketing Manager/Marketing Operations to become an invaluable resource and extension of their team
Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations
Manage end-to-end marketing campaigns
Design, localize, automate, and optimize regional demand generation campaigns using Eloqua
Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
Configure and manage marketing automation within Eloqua
Work with cross-functional teams to identify automation opportunities and implement effective solutions
Build and maintain automated campaigns across various channels
Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
Stay updated on industry trends and best practices in marketing automation
Train and support team members on using marketing automation tools and processes effectively
Improve data integrity operations where possible
You will need both technical aptitude and business acumen to design and implement personalized marketing programs that guide leads through the buyer's journey.
Analyzing data integrity issues (accuracy, duplication, and completeness), driving processes/systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence.
In return, you'll have the opportunity to work with a prestigious team that values fun while achieving results. Our large-scale ongoing engagements allow you to deeply understand and impact clients' businesses.
Qualifications: Qualifications
What we’re looking for:
2-4 years of experience with Eloqua
HTML knowledge is a plus
Excellent troubleshooting skills
In-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketing
Expertise with CRM applications, such as Salesforce.com
Hands-on experience with enterprise-level Marketing Automation systems (Eloqua experience mandatory)
Data-driven with strong analytical skills
Strong project management and organizational skills
Experience with project management tools, like Monday.com
Previous consulting experience (strongly preferred but not required)
Used to working with workflow management tools (we use Monday.com)
This position offers a high degree of autonomy and requires professional maturity.
While it's okay not to know all the answers, the ability to figure things out is crucial.
*This posting will automatically expire on Aug 25, 2025.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Freedom & flexibility:
colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community:
a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact:
take up to four days per year to volunteer, with charity match funding available too
Career opportunity:
the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out:
15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary for this position is $65K-$80K/YR depending on experience.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
This role is based in our San Francisco office.
As a Marketing Automation Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.
_
Key Responsibilities _
Executing comprehensive programs in Eloqua
Partnering closely with brands/Marketing Manager/Marketing Operations to become an invaluable resource and extension of their team
Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations
Manage end-to-end marketing campaigns
Design, localize, automate, and optimize regional demand generation campaigns using Eloqua
Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
Configure and manage marketing automation within Eloqua
Work with cross-functional teams to identify automation opportunities and implement effective solutions
Build and maintain automated campaigns across various channels
Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
Stay updated on industry trends and best practices in marketing automation
Train and support team members on using marketing automation tools and processes effectively
Improve data integrity operations where possible
You will need both technical aptitude and business acumen to design and implement personalized marketing programs that guide leads through the buyer's journey.
Analyzing data integrity issues (accuracy, duplication, and completeness), driving processes/systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence.
In return, you'll have the opportunity to work with a prestigious team that values fun while achieving results. Our large-scale ongoing engagements allow you to deeply understand and impact clients' businesses.
Qualifications: Qualifications
What we’re looking for:
2-4 years of experience with Eloqua
HTML knowledge is a plus
Excellent troubleshooting skills
In-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketing
Expertise with CRM applications, such as Salesforce.com
Hands-on experience with enterprise-level Marketing Automation systems (Eloqua experience mandatory)
Data-driven with strong analytical skills
Strong project management and organizational skills
Experience with project management tools, like Monday.com
Previous consulting experience (strongly preferred but not required)
Used to working with workflow management tools (we use Monday.com)
This position offers a high degree of autonomy and requires professional maturity.
While it's okay not to know all the answers, the ability to figure things out is crucial.
*This posting will automatically expire on Aug 25, 2025.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
Freedom & flexibility:
colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community:
a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact:
take up to four days per year to volunteer, with charity match funding available too
Career opportunity:
the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out:
15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary for this position is $65K-$80K/YR depending on experience.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.