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Sircle Media

Art Director

Sircle Media, New York, New York, us, 10261

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Sircle Media is a social media agency based in New York City that works with some of the best brands in the CPG & Beverage verticals. We focus on strategy, execution, content development, and paid social media buying to help our clients win online and in-store. Founded in 2012, Sircle has spent the last decade+ establishing itself as a best-in-class agency solution in these categories. We are constantly looking for highly motivated, growth-minded talent to join our expanding portfolio of client partnerships. Some Brands We Work With:

Driscoll’s, Chomps, Noosa, Twinings, Bazooka Brands, IQBAR, Wild Planet, Health-Ade, Ritter Sport, Solely, Back to Nature, Harvest Snaps, and more. Inclusion in Hiring Sircle Media is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. Please consider applying for this role even if you do not meet 100% of the suggested requirements or have gaps in your resume. We are seeking a talented and strategic

Art Director

to join our growing creative team and work directly with the Senior Creative Director. This person will play a key role in leading brand storytelling across platforms, developing bold social campaigns, and driving innovation in how we build and sell new brand service offerings—especially around AI, branding, and positioning. This role will also help shape and evolve how we develop brand decks and identity packages for new and existing clients, with a strong understanding of category whitespace, trends, and brand architecture. Experience using AI as a strategic tool for ideation, storytelling, and content development is a must. As an Art Director, You Will: Brand Positioning & Concept Development Use strategic insights to inform brand positioning, campaign narratives, and product storytelling—especially as we build out new creative services and packages to sell. Identify what makes a brand different and build decks that articulate that story with clarity and confidence.

AI-Driven Creativity Leverage AI tools (like ChatGPT, Midjourney, and others) to accelerate deck development, trend scanning, initial creative ideas, and mockups. Use AI as a co-pilot to increase efficiency without sacrificing originality or vision.

Brand Deck & Identity Building Develop and present brand decks that include positioning statements, mission/vision frameworks, tone of voice, visual mood boards, fonts, music, and design guidance. Refresh outdated guidelines and craft new ones from scratch.

Campaign / Theme Development (Concepting & Copy) Develop monthly story arcs anchored in brand insights, industry trends, and cultural moments. Translate ideas into a strategic content mix using our 4Cs and content framework.

Account & Brand Setup Own creative onboarding—organizing brand assets, writing high-level Do’s and Don’ts, crafting initial brand voice and tone guides, and setting creative foundations.

Storyboarding & Asset Planning Quickly sketch storyboards, reference libraries, and production shot lists that help photo, motion, and design teams execute with clarity.

Creative Leadership & Client Communication Lead internal brainstorms, guide junior creatives, pitch concepts in client-facing meetings, and help navigate challenging client dynamics with strategic poise.

Team Management & Coaching Support the SCD in developing team capabilities, managing project timelines, leading ideation sessions, and ensuring creative alignment across disciplines.

Key Skills for Success

Hard Skills: Sharp creative eye with a strong foundation in design, photography, and motion graphics - skilled at translating visual principles like composition, color, and storytelling across mediums

Experience with brand identity and positioning strategy, including whitespace mapping, category analysis, and consumer personas

Proficiency with AI tools (e.g., ChatGPT, Midjourney, DALL·E, etc.) for idea generation, creating visual decks and storytelling

Comfort building brand decks and visual frameworks from scratch

Team leadership across cross-functional creative teams

Soft Skills: Strategic, resourceful, and imaginative

Comfortable leading without ego—both internally and with clients

Strong storytelling and presentation skills

Excellent problem-solving under pressure

Ability to translate complex client feedback into clear creative actions

Growth mindset with a willingness to try, test, and evolve

Bonus Points:

Copywriting experience or ability to translate tone/voice into on-brand copy

Experience launching new products or brands in CPG or DTC spaces

Confidence using AI for creative development beyond just ideation

A portfolio that showcases both strategic thinking and visual innovation

Experience in brand management, brand creative or content development for established or emerging brands

Required Experience

2-4 years in an Art Director role

Experience leading creative teams and interfacing directly with clients

Excellent communication and time management skills

Self-starter with an entrepreneurial mindset

Perks at Sircle

Flexible PTO

401(k) with automatic 3% company match

Mandatory birthday PTO

85%+ health insurance coverage

Forever-optional remote work (HQ in Midtown Manhattan)

Annual in-person offsite

In-person and virtual team events

And more!

Compensation

$80K - $90K annually Disclaimer - due to the anticipation of receiving a high volume of applicants, we will only be reaching out to those whose experience we feel meets the job criteria.