Veracity Insurance
Lead Product Marketing Manager
Veracity Insurance, Pleasant Grove, Utah, United States, 84062
Hello, From the Current Lead PMM
Our team has a high care factor and even higher ambitions. And it’s time to bring in the next Lead Product Marketing Manager to help make Veracity’s growth goals a reality.
So why Veracity? We’re an independent insurance partner—free from outside investors or shareholder pressure—so we can focus on what really matters: helping small businesses thrive. Here, transparency fuels momentum, effort gets noticed, and the best ideas win.
We don’t have to just talk about culture—we get to help shape it. Whether it’s sharing wins, sparking conversations, or celebrating the team’s personality, small rituals can keep us connected even as we grow.
A Little about You
You care more about walking the walk than talking the talk. You take your team’s results seriously, but never yourself too seriously (please, let that personality shine). You’re not afraid to ask why, dream big, and back it up with data. You want to lead a team and lead by example. You can confidently answer the “so what?” behind the work. And, you understand that growth isn’t linear–little failures are stepping stones to success. We are looking for someone who is a walking example of hungry, humble, smart, and proactive with the potential to be better than me. Lead with impact and empathy, and you’ll thrive here.
About the Role This person will be the standard-bearer for how product marketing shows up—strategically, creatively, and cross-functionally—both inside and outside the company. We’re looking for a curious and driven product marketer who’s equal parts leader and doer—a true player-coach. As our Lead Product Marketing Manager (PMM) Remote or On-Site, you’ll lead and mentor a team of 2+ PMMs and report directly to the VP of Marketing. You’ll shape how we gather and analyze data, research the market and competitors, position our products, craft compelling campaigns, collaborate with creative teams, and report on performance. You’ll also represent the voice of product marketing across departments like Product, Program, and Customer Service to ensure alignment around customer needs, performance goals, and go-to-market strategy. Think of this as your chance to be the glue between product, marketing, and the market—where you’ll shape positioning, unlock growth, and bring clarity to chaos. You’ll lead cross-functional strategies, launch compelling campaigns, level up the team, and impact business outcomes. Veracity Insurance Solutions has a growth mindset with a mission to make insurance easy, accessible, and affordable for America’s small businesses. We’re looking for someone excited to scale systems, coach others, and drive better outcomes for both the team and our customers. If you love connecting the dots, championing the voice of the customer, and helping others level up while doing your best work, we want to hear from you. You don’t have to have everything mastered, but bring curiosity, courage, and a desire to lead with empathy and excellence. Key Responsibilities Lead & Mentor a team of PMMs while also owning performance outcomes across multiple products and programs. Set Strategic Direction by aligning team and individual goals with company priorities for growth, evolving team structure, and making budget recommendations. Champion Cross-Functional Collaboration as the primary bridge between PMMs and resource managers across Content, Creative, Partnerships, and Digital Marketing. Standardize & Scale essential PMM deliverables—like market research, creative briefs, and growth proposals—ensuring quality and consistency across the org. Drive Customer-Centric Strategy by turning insights into messaging, positioning, and product opportunities. Foster a PMM Community of Practice to share best practices, build repeatable processes, and scale impact as the team grows. Perks Compensation range: Salary of
$120,000 - $135,000 DOE
plus performance bonus eligibility Health, dental, and vision plans Amazing work-life balance with 4+ weeks of Paid Time Off + 9 paid company holidays 401K with employer match Personal assistant programs to support personal and work life health, including free mental health resources Being part of explosive growth and working with some truly remarkable humans! Hear from our employees: https://www.youtube.com/watch?v=DT5n7oU0Hi0 Requirements & Qualifications Bachelor’s Degree or equivalent years of experience 5+ years of experience as a Product Marketing Manager, Marketing Manager, Marketing Director, Digital Marketer, or similar non-individual contributor roles collaborating with others, creating marketing strategies, gathering resources, reporting results, etc. What're you waiting for? Apply already. :) We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.
You care more about walking the walk than talking the talk. You take your team’s results seriously, but never yourself too seriously (please, let that personality shine). You’re not afraid to ask why, dream big, and back it up with data. You want to lead a team and lead by example. You can confidently answer the “so what?” behind the work. And, you understand that growth isn’t linear–little failures are stepping stones to success. We are looking for someone who is a walking example of hungry, humble, smart, and proactive with the potential to be better than me. Lead with impact and empathy, and you’ll thrive here.
About the Role This person will be the standard-bearer for how product marketing shows up—strategically, creatively, and cross-functionally—both inside and outside the company. We’re looking for a curious and driven product marketer who’s equal parts leader and doer—a true player-coach. As our Lead Product Marketing Manager (PMM) Remote or On-Site, you’ll lead and mentor a team of 2+ PMMs and report directly to the VP of Marketing. You’ll shape how we gather and analyze data, research the market and competitors, position our products, craft compelling campaigns, collaborate with creative teams, and report on performance. You’ll also represent the voice of product marketing across departments like Product, Program, and Customer Service to ensure alignment around customer needs, performance goals, and go-to-market strategy. Think of this as your chance to be the glue between product, marketing, and the market—where you’ll shape positioning, unlock growth, and bring clarity to chaos. You’ll lead cross-functional strategies, launch compelling campaigns, level up the team, and impact business outcomes. Veracity Insurance Solutions has a growth mindset with a mission to make insurance easy, accessible, and affordable for America’s small businesses. We’re looking for someone excited to scale systems, coach others, and drive better outcomes for both the team and our customers. If you love connecting the dots, championing the voice of the customer, and helping others level up while doing your best work, we want to hear from you. You don’t have to have everything mastered, but bring curiosity, courage, and a desire to lead with empathy and excellence. Key Responsibilities Lead & Mentor a team of PMMs while also owning performance outcomes across multiple products and programs. Set Strategic Direction by aligning team and individual goals with company priorities for growth, evolving team structure, and making budget recommendations. Champion Cross-Functional Collaboration as the primary bridge between PMMs and resource managers across Content, Creative, Partnerships, and Digital Marketing. Standardize & Scale essential PMM deliverables—like market research, creative briefs, and growth proposals—ensuring quality and consistency across the org. Drive Customer-Centric Strategy by turning insights into messaging, positioning, and product opportunities. Foster a PMM Community of Practice to share best practices, build repeatable processes, and scale impact as the team grows. Perks Compensation range: Salary of
$120,000 - $135,000 DOE
plus performance bonus eligibility Health, dental, and vision plans Amazing work-life balance with 4+ weeks of Paid Time Off + 9 paid company holidays 401K with employer match Personal assistant programs to support personal and work life health, including free mental health resources Being part of explosive growth and working with some truly remarkable humans! Hear from our employees: https://www.youtube.com/watch?v=DT5n7oU0Hi0 Requirements & Qualifications Bachelor’s Degree or equivalent years of experience 5+ years of experience as a Product Marketing Manager, Marketing Manager, Marketing Director, Digital Marketer, or similar non-individual contributor roles collaborating with others, creating marketing strategies, gathering resources, reporting results, etc. What're you waiting for? Apply already. :) We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.
If you need accommodation, please let us know during the interview process.