Lake Land College
Salary:
$24.13 - $25.34 Hourly Location :
Main Campus - Mattoon, Illinois Job Type:
Full-time Job Number:
202300382 Division:
Student Services Department:
Marketing and Public Relations Opening Date:
07/22/2025 FLSA:
Non-Exempt Bargaining Unit:
N/A
Description
As a member of a dynamic creative team the Marketing Specialist creates and executes strategic digital content across multiple platforms that support enrollment initiatives. Description of Essential Functions (critical tasks)
Essential Job Functions: Serve as a member of the Marketing & Public Relations team by contributing to new projects sharing current industry trends and assisting in the development of the college's marketing strategies. Develop and maintain dynamic content for the college website including text, images and graphics that drive engagement and generate leads. Monitor and improve the College's Search Engine Optimization (SEO) presence. Analyze data from the website and ads to develop actionable insights that can be measured and tracked and report results. Design and distribute ads for traditional media and digital marketing including creation, distribution, and invoice reconciliation. Track results for reporting on campaigns and recommend improvements and test strategies for future campaigns. Write copy for marketing materials, ads and scripts. Complete graphic design projects. Collaborate with faculty and staff for the creation and implementation of new and ongoing marketing strategies and initiatives. Photograph college events, employees activities and teams. Coordinate and facilitate photo shoots with outside professional photographers. Ensure consistent branding and accessibility standards across all collateral, as well as ensure materials are accessible, inclusive, meet postal regulations, and adhere to budget. Coordinate multiple projects including producing high quality work under tight deadlines. Serve as the Marketing Production Specialist back-up. Other duties as assigned
Specific Functional Job Requirements
Education Requirements: Bachelor's degree required in marketing, communications, digital media, or related field. Experience Requirements:
Experience in website content management, copywriting, marketing and data analysis; digital marketing; graphic design; public relations/marketing or a related communications field Knowledge:
Understanding of and experience with digital creative tools; Proficient in Adobe Create Suites Software including InDesign, Photoshop; Illustrator; knowledge of Microsoft Outlook and Microsoft Office; Knowledge of WordPress and Salesforce preferred. Skills:
Strong understanding of marketing objectives and data as they apply to creative development. Knowledge of developing marketing strategies and creative content, ability to measure effectiveness, adjust in real time and achieve outcomes. Knowledge of the graphic design process from concept to print-ready. Personal Requirements:
Versatility, analytical, curious, positive attitude, enthusiasm, organized and attentive to detail; ability to handle multiple tasks and work well under pressure; ability to work occasional night and weekends; ability to travel where necessary.
EMPLOYEE BENEFITS SUMMARY
Support and Supervisory Staff
(For specific details, please refer to summary plan documents and/or board policy.) Vacation Hours Full-time support and supervisory employees earn 80 hours of vacation time during their first full year of employment. For each additional year of employment, support staff employees receive an additional 8 hours, up to a maximum of 160 hours. Hours are accrued monthly and can be taken in hourly increments. Hours start accruing from the first day of employment, although employees must complete their 90-day probationary period before using vacation time. There is a maximum carryover of 80 hours into a new fiscal year. Sick Hours
Full-time support and supervisory employees earn 96 hours of sick time each year. Hours are accrued monthly (8 hours per month) and can be used in hourly increments. Sick leave may carry over and accumulate with no maximum. Personal Hours Full-time support and supervisory employees earn 40 hours of personal time each fiscal year. For employees who begin in the middle of a fiscal year, hours will be prorated. Personal time can be used in hourly increments. Any unused personal time will be transferred to sick leave at the end of the fiscal year. Parental Leave Paid parental leave of up to four (4) weeks for approved full-time employees with one (1) or more years of service.
Holidays
Lake Land College provides for nine paid holidays: January 1st, Friday Before Easter, Martin Luther King, Jr., Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day After Thanksgiving, and December 25th. College Closed Days and Summer Work Week
Except as may otherwise be provided, if the College establishes a four (4) day summer session work schedule, the standard work day, not including the lunch break, will be eight and one-half (8½) hours, which is equivalent to a thirty-four (34) hour work week, paid at forty (40). In addition, there are six (6) paid College Closed days each year. Tuition Waiver
Lake Land College offers tuition waivers for credit courses to current full-time employees, employee's spouse or civil union partner, and their unmarried dependents under age 23. Any fees associated with the classes are the responsibility of the employee. Tuition Reimbursement
Full-time employees are entitled to a tuition reimbursement of $200 per credit hour with a maximum of $1200 a fiscal year to advance their education with a baccalaureate, masters, or doctoral degree. Reimbursement is available for courses in which a grade of C or better is received with verification through official transcripts. Retirement
Lake Land College employees are members of the State Universities Retirement System (SURS). In addition, all SURS eligible employees will be auto-enrolled in the SURS Deferred Compensation (457b) plan at 3%.
(403)b/457(b) Retirement Savings Plans
Lake Land College offers a voluntary 403(b) plan and a 457(b) plan. Employees have the option of choosing from a variety of investment funds and can contribute on a pre-tax or post-tax basis. Employees can elect to enroll in a 403(b) and 457(b) plan at any time. The College offers an Employer Match of up to 3% of your gross salary based on certain criteria. Employees will be automatically enrolled in the SURS/Voya 457 plan, with the ability to opt out. Please refer to Board Policies 05.38 and 05.22 for criteria and guidelines. Life and AD&D Insurance
Lake Land College provides full-time support and supervisory employees with $40,000 in life and AD&D insurance. Employees may also elect to purchase additional supplemental insurance for themselves, as well as spouse or civil union partner, and their dependent children. Spouses and dependents cannot exceed the amount of the employee's optional benefit. Voluntary Benefits
Lake Land College offers Voluntary Short-Term Disability, Long Term Disability, Pet Insurance, Hospital Indemnity, Critical Illness, and Accident Insurance at group rates paid by employees.
Flexible Spending Account Full-time employees can elect through payroll deduction to establish a flexible spending account for qualified medical or dependent care expenses incurred during the plan year. These elections are made on a pre-tax basis to save the employee federal and state income taxes. Employees enrolled on a medical flexible spending account can carry over up to $500 from one plan year to the next.
Medical Insurance Lake Land College offers two health plan options -a traditional PPO health plan and one High Deductible health plan with a compatible Health Savings Account. Employees can elect coverage for their dependents defined as a spouse, civil union partner, or child under the age of 26. Dependent verification is required. Spouses who are able to obtain insurance through his or her full-time employment are not eligible for the College Insurance. Monthly Rates for January 1, 2025-December 31, 2025 Single
Employee + 1
Family
Plan A (Traditional)
$0.00
$733.63
$972.08
Plan B (HDHP)
$0.00*
$380.21*
$574.98*
* Lake Land College will also contribute to a Health Savings Account on behalf of the employee.
Health Savings Accounts A HSA is a tax-favored savings account which allows funds to be accumulated tax-free to pay for current and future qualified healthcare expenses. A HSA account is only available if a HDHP, or Plan B is chosen. Lake Land contributes an amount equal to the difference in premiums between Plan A and Plan B. For 2025, this amount is $316.76/month for single coverage, $316.76/month for employee+1 coverage, and $316.76/month for family coverage.
Dental Insurance Lake Land College offers Dental Insurance to employees and their qualified dependents at the following monthly cost: Single
Employee + 1
Family
Dental Insurance
$0.00
$18.26
$28.88
Vision Insurance Lake Land College offers Vision Insurance to employees and their qualified dependents at the following monthly cost: Single
Employee + 1
Family
Vision Insurance
$5.59
$10.62
$15.51
$24.13 - $25.34 Hourly Location :
Main Campus - Mattoon, Illinois Job Type:
Full-time Job Number:
202300382 Division:
Student Services Department:
Marketing and Public Relations Opening Date:
07/22/2025 FLSA:
Non-Exempt Bargaining Unit:
N/A
Description
As a member of a dynamic creative team the Marketing Specialist creates and executes strategic digital content across multiple platforms that support enrollment initiatives. Description of Essential Functions (critical tasks)
Essential Job Functions: Serve as a member of the Marketing & Public Relations team by contributing to new projects sharing current industry trends and assisting in the development of the college's marketing strategies. Develop and maintain dynamic content for the college website including text, images and graphics that drive engagement and generate leads. Monitor and improve the College's Search Engine Optimization (SEO) presence. Analyze data from the website and ads to develop actionable insights that can be measured and tracked and report results. Design and distribute ads for traditional media and digital marketing including creation, distribution, and invoice reconciliation. Track results for reporting on campaigns and recommend improvements and test strategies for future campaigns. Write copy for marketing materials, ads and scripts. Complete graphic design projects. Collaborate with faculty and staff for the creation and implementation of new and ongoing marketing strategies and initiatives. Photograph college events, employees activities and teams. Coordinate and facilitate photo shoots with outside professional photographers. Ensure consistent branding and accessibility standards across all collateral, as well as ensure materials are accessible, inclusive, meet postal regulations, and adhere to budget. Coordinate multiple projects including producing high quality work under tight deadlines. Serve as the Marketing Production Specialist back-up. Other duties as assigned
Specific Functional Job Requirements
Education Requirements: Bachelor's degree required in marketing, communications, digital media, or related field. Experience Requirements:
Experience in website content management, copywriting, marketing and data analysis; digital marketing; graphic design; public relations/marketing or a related communications field Knowledge:
Understanding of and experience with digital creative tools; Proficient in Adobe Create Suites Software including InDesign, Photoshop; Illustrator; knowledge of Microsoft Outlook and Microsoft Office; Knowledge of WordPress and Salesforce preferred. Skills:
Strong understanding of marketing objectives and data as they apply to creative development. Knowledge of developing marketing strategies and creative content, ability to measure effectiveness, adjust in real time and achieve outcomes. Knowledge of the graphic design process from concept to print-ready. Personal Requirements:
Versatility, analytical, curious, positive attitude, enthusiasm, organized and attentive to detail; ability to handle multiple tasks and work well under pressure; ability to work occasional night and weekends; ability to travel where necessary.
EMPLOYEE BENEFITS SUMMARY
Support and Supervisory Staff
(For specific details, please refer to summary plan documents and/or board policy.) Vacation Hours Full-time support and supervisory employees earn 80 hours of vacation time during their first full year of employment. For each additional year of employment, support staff employees receive an additional 8 hours, up to a maximum of 160 hours. Hours are accrued monthly and can be taken in hourly increments. Hours start accruing from the first day of employment, although employees must complete their 90-day probationary period before using vacation time. There is a maximum carryover of 80 hours into a new fiscal year. Sick Hours
Full-time support and supervisory employees earn 96 hours of sick time each year. Hours are accrued monthly (8 hours per month) and can be used in hourly increments. Sick leave may carry over and accumulate with no maximum. Personal Hours Full-time support and supervisory employees earn 40 hours of personal time each fiscal year. For employees who begin in the middle of a fiscal year, hours will be prorated. Personal time can be used in hourly increments. Any unused personal time will be transferred to sick leave at the end of the fiscal year. Parental Leave Paid parental leave of up to four (4) weeks for approved full-time employees with one (1) or more years of service.
Holidays
Lake Land College provides for nine paid holidays: January 1st, Friday Before Easter, Martin Luther King, Jr., Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day After Thanksgiving, and December 25th. College Closed Days and Summer Work Week
Except as may otherwise be provided, if the College establishes a four (4) day summer session work schedule, the standard work day, not including the lunch break, will be eight and one-half (8½) hours, which is equivalent to a thirty-four (34) hour work week, paid at forty (40). In addition, there are six (6) paid College Closed days each year. Tuition Waiver
Lake Land College offers tuition waivers for credit courses to current full-time employees, employee's spouse or civil union partner, and their unmarried dependents under age 23. Any fees associated with the classes are the responsibility of the employee. Tuition Reimbursement
Full-time employees are entitled to a tuition reimbursement of $200 per credit hour with a maximum of $1200 a fiscal year to advance their education with a baccalaureate, masters, or doctoral degree. Reimbursement is available for courses in which a grade of C or better is received with verification through official transcripts. Retirement
Lake Land College employees are members of the State Universities Retirement System (SURS). In addition, all SURS eligible employees will be auto-enrolled in the SURS Deferred Compensation (457b) plan at 3%.
(403)b/457(b) Retirement Savings Plans
Lake Land College offers a voluntary 403(b) plan and a 457(b) plan. Employees have the option of choosing from a variety of investment funds and can contribute on a pre-tax or post-tax basis. Employees can elect to enroll in a 403(b) and 457(b) plan at any time. The College offers an Employer Match of up to 3% of your gross salary based on certain criteria. Employees will be automatically enrolled in the SURS/Voya 457 plan, with the ability to opt out. Please refer to Board Policies 05.38 and 05.22 for criteria and guidelines. Life and AD&D Insurance
Lake Land College provides full-time support and supervisory employees with $40,000 in life and AD&D insurance. Employees may also elect to purchase additional supplemental insurance for themselves, as well as spouse or civil union partner, and their dependent children. Spouses and dependents cannot exceed the amount of the employee's optional benefit. Voluntary Benefits
Lake Land College offers Voluntary Short-Term Disability, Long Term Disability, Pet Insurance, Hospital Indemnity, Critical Illness, and Accident Insurance at group rates paid by employees.
Flexible Spending Account Full-time employees can elect through payroll deduction to establish a flexible spending account for qualified medical or dependent care expenses incurred during the plan year. These elections are made on a pre-tax basis to save the employee federal and state income taxes. Employees enrolled on a medical flexible spending account can carry over up to $500 from one plan year to the next.
Medical Insurance Lake Land College offers two health plan options -a traditional PPO health plan and one High Deductible health plan with a compatible Health Savings Account. Employees can elect coverage for their dependents defined as a spouse, civil union partner, or child under the age of 26. Dependent verification is required. Spouses who are able to obtain insurance through his or her full-time employment are not eligible for the College Insurance. Monthly Rates for January 1, 2025-December 31, 2025 Single
Employee + 1
Family
Plan A (Traditional)
$0.00
$733.63
$972.08
Plan B (HDHP)
$0.00*
$380.21*
$574.98*
* Lake Land College will also contribute to a Health Savings Account on behalf of the employee.
Health Savings Accounts A HSA is a tax-favored savings account which allows funds to be accumulated tax-free to pay for current and future qualified healthcare expenses. A HSA account is only available if a HDHP, or Plan B is chosen. Lake Land contributes an amount equal to the difference in premiums between Plan A and Plan B. For 2025, this amount is $316.76/month for single coverage, $316.76/month for employee+1 coverage, and $316.76/month for family coverage.
Dental Insurance Lake Land College offers Dental Insurance to employees and their qualified dependents at the following monthly cost: Single
Employee + 1
Family
Dental Insurance
$0.00
$18.26
$28.88
Vision Insurance Lake Land College offers Vision Insurance to employees and their qualified dependents at the following monthly cost: Single
Employee + 1
Family
Vision Insurance
$5.59
$10.62
$15.51