HelloFresh
HelloFresh is seeking a Manager, Social Media & Content, to help establish best-in-class social and content strategies, piloting and creating exciting new content concepts on existing and emerging platforms, and overseeing community management for HelloFresh's growing brand portfolio. The Organic Social team serves content to an audience of over 5MM consumers on owned social channels alone.
This position will work within the Marketing organization to maintain industry-leading levels of brand awareness, brand affinity, reputation, retention and growth. You will...
Own organic strategy (primarily on Reddit, Meta, TikTok, and Youtube) and business outcomes for HelloFresh, Green Chef, EveryPlate, and Factor_ brands. Use data and constant experimentation to optimize and report on performance across all platforms. Lead creative execution for major brand campaigns, partnering with internal and external partners to deliver innovative and disruptive social-first content. Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs. Monitor and engage in conversations about HelloFresh and its brands across social platforms, forums (e.g., Reddit), and review sites (e.g., Trustpilot), ensuring timely, authentic, and brand-aligned responses. Proactively identify community sentiment, emerging trends, and customer pain points by leveraging social listening tools and direct interactions. Build and nurture relationships with online communities, advocates, and influencers to strengthen brand trust and loyalty. Develop playbooks for community engagement, including tone of voice, escalation protocols, and content strategies tailored to community-driven platforms. Support Reddit strategy development by monitoring target audience behavior, identifying high-value subreddits, researching competitor activity, and surfacing key trends, products, and customer pain points worth engaging around Post original, thoughtful content and replies in relevant subreddits to spark discussion, share brand expertise, and authentically engage with Reddit communities Develop and manage branded subreddits (as needed), including seeding high-quality posts, engaging early users, and maintaining community guidelines as a moderatorWork cross-functionally with Customer Experience & Support teams, SEO, and Communications/PR to ensure alignment on community engagement, reputation management, and content opportunities. You are... Innovative -
You know what best-in-class social looks like for brands, and you're eager to bring your learnings and ideas to HelloFresh Up on the latest trends -
You know what's trending, and how to create content around trends that's relevant and stands out in a crowded social media landscape. Data-driven -
Always prepared to defend or bolster your work with relevant data Articulate -
Your writing and presentation skills are on point, and you're comfortable interfacing with senior leadership Collaborative -
You enjoy working cross-functionally Self-motivated -
with support from your manager, you largely find your own path to achieve aggressive KPIs Detail oriented -
There are potentially millions of eyes on your work each day, so it must be pitch perfect At a minimum, you have... 5+ years of social media experience, preferably at a large D2C brand or agency working directly on a large D2C brand. Proven experience developing innovative social media strategy (content and campaigns) at previous brands. Experience managing influencer campaigns, or working with influencers directly. Expertise with a wide range of social platforms and forums, including Reddit, Instagram, TikTok, Facebook, YouTube, Pinterest, and Twitter. Hands-on experience capturing and creating culturally relevant content (Memes, GIFs, phone-captured video content). Experience with paid marketing channels and running Paid Social campaigns, like Paid Social, SEM, Display, CRM Experience with data storytelling, social listening, and brand performance tracking. Experience working with an in-house creative team (briefing, art-direction, asset management, etc) Experience with social media publishing tools (Sprout Social, Hubspot etc.) and social listening tools (Talkwalker, BrandWatch, Synthesio, etc.) You'll get... Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$120,000-$130,000 USD
This position will work within the Marketing organization to maintain industry-leading levels of brand awareness, brand affinity, reputation, retention and growth. You will...
Own organic strategy (primarily on Reddit, Meta, TikTok, and Youtube) and business outcomes for HelloFresh, Green Chef, EveryPlate, and Factor_ brands. Use data and constant experimentation to optimize and report on performance across all platforms. Lead creative execution for major brand campaigns, partnering with internal and external partners to deliver innovative and disruptive social-first content. Partner with Brand and Growth Marketing teams to ideate and deliver on social aspects of campaign briefs. Monitor and engage in conversations about HelloFresh and its brands across social platforms, forums (e.g., Reddit), and review sites (e.g., Trustpilot), ensuring timely, authentic, and brand-aligned responses. Proactively identify community sentiment, emerging trends, and customer pain points by leveraging social listening tools and direct interactions. Build and nurture relationships with online communities, advocates, and influencers to strengthen brand trust and loyalty. Develop playbooks for community engagement, including tone of voice, escalation protocols, and content strategies tailored to community-driven platforms. Support Reddit strategy development by monitoring target audience behavior, identifying high-value subreddits, researching competitor activity, and surfacing key trends, products, and customer pain points worth engaging around Post original, thoughtful content and replies in relevant subreddits to spark discussion, share brand expertise, and authentically engage with Reddit communities Develop and manage branded subreddits (as needed), including seeding high-quality posts, engaging early users, and maintaining community guidelines as a moderatorWork cross-functionally with Customer Experience & Support teams, SEO, and Communications/PR to ensure alignment on community engagement, reputation management, and content opportunities. You are... Innovative -
You know what best-in-class social looks like for brands, and you're eager to bring your learnings and ideas to HelloFresh Up on the latest trends -
You know what's trending, and how to create content around trends that's relevant and stands out in a crowded social media landscape. Data-driven -
Always prepared to defend or bolster your work with relevant data Articulate -
Your writing and presentation skills are on point, and you're comfortable interfacing with senior leadership Collaborative -
You enjoy working cross-functionally Self-motivated -
with support from your manager, you largely find your own path to achieve aggressive KPIs Detail oriented -
There are potentially millions of eyes on your work each day, so it must be pitch perfect At a minimum, you have... 5+ years of social media experience, preferably at a large D2C brand or agency working directly on a large D2C brand. Proven experience developing innovative social media strategy (content and campaigns) at previous brands. Experience managing influencer campaigns, or working with influencers directly. Expertise with a wide range of social platforms and forums, including Reddit, Instagram, TikTok, Facebook, YouTube, Pinterest, and Twitter. Hands-on experience capturing and creating culturally relevant content (Memes, GIFs, phone-captured video content). Experience with paid marketing channels and running Paid Social campaigns, like Paid Social, SEM, Display, CRM Experience with data storytelling, social listening, and brand performance tracking. Experience working with an in-house creative team (briefing, art-direction, asset management, etc) Experience with social media publishing tools (Sprout Social, Hubspot etc.) and social listening tools (Talkwalker, BrandWatch, Synthesio, etc.) You'll get... Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$120,000-$130,000 USD