Capitol Riverfront Business Improvement District
Communications Manager
Capitol Riverfront Business Improvement District, Washington, District of Columbia, us, 20022
We are currently looking for a Communications Manager to join our team. This experienced communications professional will be a spokesperson for the Capitol Riverfront Business Improvement District (BID) and work across print, social, and digital media to shape and amplify the neighborhood's perception as a vibrant destination for commerce, shopping, dining, nightlife, and tourism.
General Management & Administration * Execute the work plan, budget, staff, and operations for the Communications program * Coordinate team members (in other program areas), selected contractors/consultants, and interns to deliver the work plan * Prepare briefings for the BID Board at quarterly meetings, as requested.
Strategic Communications * Execute a strategic communications plan for the BID to include relationships with the media, publications and press releases designed to positively promote the BID within the community * Serve as the primary point of contact for press and media * Develop and disseminate collateral, informative material and bulletins, as needed, including, but not exclusively, the weekly round-up, monthly/bi-monthly newsletter, and annual publications (i.e., State of Capitol Riverfront and Annual Report) * Maintain metrics and data for social media, the corporate website, newsletters, and other activities to establish baselines for success * Respond to and internally communicate general inquiries related to the Capitol Riverfront neighborhood.
Digital Media * Execute digital media plan for the BID to both maximize engagement and inform perception by amplifying the visibility of BID assets. * Attend community events and activations, as needed, to capture content. * Ensure that the BID website is current and includes useful content. * Record, produce, and post content on social media platforms.
Stakeholder Management * Support the President and Planning and Public Realm team in managing relationships with neighborhood retailers, property managers, and representatives (e.g., Councilmembers and Advisory Neighborhood Commissioners)
Marketing & Programs Collaboration * Ensure a strong and consistent "brand" by implementing a strong comprehensive brand identity system across all collateral (printed, online and in the public realm). * Provide strategic input on the events calendar to identify and define the type, scale, tone, theme, and content of events to ensure brand alignment. * Additional responsibilities as assigned by the President.
Qualifications:
Education/Experience: * Bachelor's degree in business, Communications, Journalism, Political Science, Economic Development or related discipline. * 4+ years of experience in marketing, public relations, advertising, and strategic communications
Technological Skills: * Computer skills and proficiency in working with basic software programs e.g., MS Outlook, Word, Excel, Power Point, SharePoint, and other presentation applications, Internet and Salesforce * Knowledge of and experience with social media platforms * Knowledge of and experience with graphic/digital design software
Required Knowledge and Skills: * Organized and detail oriented with excellent verbal and written communications, public speaking and interpersonal skills including the ability to build relationships and support among various stakeholders * Ability to work varied hours including nights and weekends * Must be willing to travel and have access to reliable transportation. * Outstanding customer service skills, in person and electronic (email and phone).
General Management & Administration * Execute the work plan, budget, staff, and operations for the Communications program * Coordinate team members (in other program areas), selected contractors/consultants, and interns to deliver the work plan * Prepare briefings for the BID Board at quarterly meetings, as requested.
Strategic Communications * Execute a strategic communications plan for the BID to include relationships with the media, publications and press releases designed to positively promote the BID within the community * Serve as the primary point of contact for press and media * Develop and disseminate collateral, informative material and bulletins, as needed, including, but not exclusively, the weekly round-up, monthly/bi-monthly newsletter, and annual publications (i.e., State of Capitol Riverfront and Annual Report) * Maintain metrics and data for social media, the corporate website, newsletters, and other activities to establish baselines for success * Respond to and internally communicate general inquiries related to the Capitol Riverfront neighborhood.
Digital Media * Execute digital media plan for the BID to both maximize engagement and inform perception by amplifying the visibility of BID assets. * Attend community events and activations, as needed, to capture content. * Ensure that the BID website is current and includes useful content. * Record, produce, and post content on social media platforms.
Stakeholder Management * Support the President and Planning and Public Realm team in managing relationships with neighborhood retailers, property managers, and representatives (e.g., Councilmembers and Advisory Neighborhood Commissioners)
Marketing & Programs Collaboration * Ensure a strong and consistent "brand" by implementing a strong comprehensive brand identity system across all collateral (printed, online and in the public realm). * Provide strategic input on the events calendar to identify and define the type, scale, tone, theme, and content of events to ensure brand alignment. * Additional responsibilities as assigned by the President.
Qualifications:
Education/Experience: * Bachelor's degree in business, Communications, Journalism, Political Science, Economic Development or related discipline. * 4+ years of experience in marketing, public relations, advertising, and strategic communications
Technological Skills: * Computer skills and proficiency in working with basic software programs e.g., MS Outlook, Word, Excel, Power Point, SharePoint, and other presentation applications, Internet and Salesforce * Knowledge of and experience with social media platforms * Knowledge of and experience with graphic/digital design software
Required Knowledge and Skills: * Organized and detail oriented with excellent verbal and written communications, public speaking and interpersonal skills including the ability to build relationships and support among various stakeholders * Ability to work varied hours including nights and weekends * Must be willing to travel and have access to reliable transportation. * Outstanding customer service skills, in person and electronic (email and phone).