Whirlpool Corporation
Brand & Shopper Marketing Manager, Consumer Packaged Goods (CPG)
Whirlpool Corporation, Benton Harbor, Michigan, United States, 49022
Requisition ID:
67718
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand. The team of marketing, product, sales & operations collaborate to develop & execute strategies to deliver the brand promise and launch consumer solutions to the market place.
This role in summary
This role leads strategic positioning for everydrop & affresh brands, building the near- and long-term paths to brand and business growth across managed consumer touchpoints of the consumer journey ( media, content, and on-site/off-site). They are responsible for influencing brand Reasons-To-Believe through strategic benefit space identification for product development, current product communications, and launch asset creation supporting all channels.
Your responsibilities will include
Develop the brand vision and near- and long-term strategy to achieve it.
Build followership and govern the brand vision and strategy through devices like Brand Book, Creative Strategy, and mapping the desired consumer experience.
Set brand health targets and track KPIs to ensure continuous improvement and growth.
Develop an integrated full funnel communications strategy in partnership with Senior Brand Analyst.
Develop integrated retailer strategies and build relationships with retail partners.
Oversee paid media performance and ensure it meets strategic & operational ROI/ROAS objectives.
Collaborate with product launch teams to develop launch plans to achieve project targets.
Partner with the D2C team to improve user engagement and satisfaction.
Minimum requirements
Bachelor's degree
6+ years of marketing, brand management or, media or creative agency experience
Preferred skills and experiences
Bachelor's Degree in Business, Communications or Marketing
3+ years of Consumer Packaged Goods ( CPG ) marketing experience
Experience developing product positioning and launching new products across Integrated Marketing Campaigns leveraging consumer insights and data
Ability to influence and lead others, including those outside of the Marketing function
Media budget ownership experience
Ability to manage multiple projects simultaneously with a high degree of independence
RSRWH
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
Always On Flexibility
- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere
- Minimum of one-week increments for a total of two weeks per year.
Sabbatical
- Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
#LI-EF1
67718
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand. The team of marketing, product, sales & operations collaborate to develop & execute strategies to deliver the brand promise and launch consumer solutions to the market place.
This role in summary
This role leads strategic positioning for everydrop & affresh brands, building the near- and long-term paths to brand and business growth across managed consumer touchpoints of the consumer journey ( media, content, and on-site/off-site). They are responsible for influencing brand Reasons-To-Believe through strategic benefit space identification for product development, current product communications, and launch asset creation supporting all channels.
Your responsibilities will include
Develop the brand vision and near- and long-term strategy to achieve it.
Build followership and govern the brand vision and strategy through devices like Brand Book, Creative Strategy, and mapping the desired consumer experience.
Set brand health targets and track KPIs to ensure continuous improvement and growth.
Develop an integrated full funnel communications strategy in partnership with Senior Brand Analyst.
Develop integrated retailer strategies and build relationships with retail partners.
Oversee paid media performance and ensure it meets strategic & operational ROI/ROAS objectives.
Collaborate with product launch teams to develop launch plans to achieve project targets.
Partner with the D2C team to improve user engagement and satisfaction.
Minimum requirements
Bachelor's degree
6+ years of marketing, brand management or, media or creative agency experience
Preferred skills and experiences
Bachelor's Degree in Business, Communications or Marketing
3+ years of Consumer Packaged Goods ( CPG ) marketing experience
Experience developing product positioning and launching new products across Integrated Marketing Campaigns leveraging consumer insights and data
Ability to influence and lead others, including those outside of the Marketing function
Media budget ownership experience
Ability to manage multiple projects simultaneously with a high degree of independence
RSRWH
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
Always On Flexibility
- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere
- Minimum of one-week increments for a total of two weeks per year.
Sabbatical
- Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
#LI-EF1