Director of Digital Investment

Director of Digital Investment About the Company A leading global marketing and advertising firm specializing in data-driven solutions. Industry Marketing and Advertising Type Public Company Founded 1986 Employees 10,001+ Categories Marketing & Advertising Public Relations Consulting & Professional Services Advertising Services Business Classifications B2B ISP About the Role We are on the lookout for an exceptional Director of Digital Investment. This individual will be a strategic partner to the Client Investment Lead, spearheading full-funnel media investment across a variety of digital channels. The role necessitates an in-depth understanding of the digital media landscape, along with the ability to effectively connect performance marketing strategies to brand-building efforts. Key responsibilities include: Leading the media investment strategy and optimization. Managing a multi-million-dollar budget effectively. Ensuring cohesive messaging integration across all platforms. Overseeing key strategic workstreams and driving innovation through platform partnerships. Encouraging a test-and-learn culture within the media team. The successful candidate will excel at managing high-impact initiatives and play a pivotal role in shaping a forward-thinking media team. They will be expected to mentor junior members while being a data-driven decision-maker who is responsive to business changes. This role also entails building strategic relationships with key digital platforms. Ideal candidates will have a proven track record in media investment, demonstrate leadership in innovation, and possess strong influencing skills to align with senior stakeholders across various functions. A commitment to driving performance and fostering brand connectivity through data-based solutions is essential. Hiring Manager Title Client Investment Lead Travel Percent Less than 10% Functions Finance Non-Profit Management