Western Michigan University
Marketing Specialist Senior
Western Michigan University, Kalamazoo, Michigan, United States, 49006
Position Details
Posting Summary
College Haworth College Of Business
Executive Area Provost & VP Academic Affairs
Department Haworth College of Business
Posting Detail Information
Posting Number S1223P
Job Type Full Time, Regular
Pay Type Exempt/Salaried
Pay Grade F
Campus Location WMU-Kalamazoo - Main Campus
Salary Range Pay is commensurate with qualifications and experience, combined with an excellent benefits package.
Number of Vacancies 1
General Summary
Develops and implements marketing, promotion, and communication strategies for a moderately large or complex department, college or division under general supervision.
Major Duties Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers. Develops and maintains marketing communication plans and calendars. Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools. Writes and proofs copy to include promotional material, press releases, Web and social media content. Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand. Translates message points into clear communication and meets well-defined communication objectives. Develops plans and oversees execution of small to medium size events of moderate complexity. May be responsible for department or college-specific marketing or communication-related initiatives or programs. May approve advertising within budget parameters. May be responsible for marketing budget for area of responsibility and for other related budgets. May respond to inquiries from or supervise staff and student employees. Minimum Qualifications
Bachelor's degree in related field from an accredited institution. Three years' relevant experience. Desired Qualifications
Special Instructions to Applicants
Internal applicants should use the WMU - Internal Application. External applicants should use the WMU - Application. Additional Position Information
Staff Compensation System pay grades and rates are available at:
https://wmich.edu/hr/staffcompensation Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to:
https://www.wmich.edu/hr/enrollment-staff Physical requirements and working conditions
Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds. Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.
Posting Summary
College Haworth College Of Business
Executive Area Provost & VP Academic Affairs
Department Haworth College of Business
Posting Detail Information
Posting Number S1223P
Job Type Full Time, Regular
Pay Type Exempt/Salaried
Pay Grade F
Campus Location WMU-Kalamazoo - Main Campus
Salary Range Pay is commensurate with qualifications and experience, combined with an excellent benefits package.
Number of Vacancies 1
General Summary
Develops and implements marketing, promotion, and communication strategies for a moderately large or complex department, college or division under general supervision.
Major Duties Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers. Develops and maintains marketing communication plans and calendars. Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools. Writes and proofs copy to include promotional material, press releases, Web and social media content. Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand. Translates message points into clear communication and meets well-defined communication objectives. Develops plans and oversees execution of small to medium size events of moderate complexity. May be responsible for department or college-specific marketing or communication-related initiatives or programs. May approve advertising within budget parameters. May be responsible for marketing budget for area of responsibility and for other related budgets. May respond to inquiries from or supervise staff and student employees. Minimum Qualifications
Bachelor's degree in related field from an accredited institution. Three years' relevant experience. Desired Qualifications
Special Instructions to Applicants
Internal applicants should use the WMU - Internal Application. External applicants should use the WMU - Application. Additional Position Information
Staff Compensation System pay grades and rates are available at:
https://wmich.edu/hr/staffcompensation Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to:
https://www.wmich.edu/hr/enrollment-staff Physical requirements and working conditions
Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds. Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.