Yancey Bros.
Description
Who We Are:
From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset…our employees.
What You Will Be Doing:
The Marketing Specialist will serve as the primary Marketing contact for executive/corporate departments including HR, Training, Executive Offices, I.T. etc focusing on recruiting and other projects not owned by the Sales, Power Systems, Rental or Product Support Coordinators. The coordinator will manage all marketing needs of these departments by leveraging their own competencies, the resources within the Marketing Department – Data, Creative, Digital – and external agencies to execute the needs of the division(s).
Primary Responsibilities:
CORPORATE/EXECUTIVE COORDINATION
Manage marketing needs for all corporate cost centers including the Executive Office for any requests that are not managed through Sales, Product Support, Power Systems or Rental
Corporate/Executive Projects
Corporate Communications, Printing, Promotions
Facility & Customer Photography/Framing
Association Advertising
Interior / Exterior Wayfinding Signage
On-Hold Messaging
Customer Photography
Office Identifiers/Nameplates
Facility Signage Design (Interior/Exterior)
RECRUITING COORDINATION
Manage all marketing needs related to employee recruiting
Campaign Management
Event Research and Coordination
Collateral Development
Social Media Management
Employee/Tech Video/Photography
Hispanic Market Development
Top Tech Communications
Print Advertising Coordination
Digital Advertising Planning (PPC; Geofencing; OTT)
Content Development
Who We Are Looking For:
To be successful in this position you should have experience as a marketing coordinator with strong knowledge of marketing strategies, concepts and practices. You should have excellent written and verbal communication skills as well as strong project management skills.
Education/Experience:
Bachelor's degree in Marketing, Business Administration or a related field required
Required Qualifications/Skills:
Minimum of 2+ years’ experience in a marketing coordinator position
Strong knowledge of marketing strategies, concepts and practices
Proficiency in business systems functions and personal computer use
Strong project management and performance measurement skills
Excellent written and verbal communication skills
Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
Solid business acumen, management and problem-solving skills
Values:
At Yancey Bros. Co, we are always looking to add people to our team who share our core values:
Safety: We value the lives and health of our team and customers above all else.
Integrity: We are ethical and trustworthy, demonstrate respect for others, and communicate truthfully and promptly.
Teamwork: We work as one across our organization for the benefit of our customers.
Excellence: We strive to be the best, continuously improving our customers’ experience and the solutions we provide.
Sense of Urgency: We respond quickly to customer needs and hold ourselves accountable for results.
Ideal candidates will demonstrate the following values:
Acting in a safe manner
Exhibiting honesty and integrity
Acting in a fair and ethical manner
Team mentality
Delivering quality results
Embraces change / improvement
Exhibiting superior customer service skills
Exhibiting pride and ownership
Working with a sense of urgency
Exhibiting a winning attitude
What We Offer:
Yancey Bros Co offers a full benefits package that includes aggressive compensation levels, technician tool allowances, full medical, vision and dental coverage, employee wellness programs, paid vacations and more.
Competitive Pay Structure
Competitive Pay
Individual Bonus Opportunities Available
401k Plan Strong Company Match
Employee Profit Sharing
Financial Wellness Coaching
Employee Wellness Program
Medical, Vision, Dental Insurance
Prescription Drug Coverage
Flexible Spending Accounts
Short & Long Term Disability
Group Life Insurance
Personal Time Off
Paid Holidays
Paid Sick Leave
Career Development
Tuition Reimbursement
Ongoing Training
Advancement Opportunities
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
Who We Are:
From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset…our employees.
What You Will Be Doing:
The Marketing Specialist will serve as the primary Marketing contact for executive/corporate departments including HR, Training, Executive Offices, I.T. etc focusing on recruiting and other projects not owned by the Sales, Power Systems, Rental or Product Support Coordinators. The coordinator will manage all marketing needs of these departments by leveraging their own competencies, the resources within the Marketing Department – Data, Creative, Digital – and external agencies to execute the needs of the division(s).
Primary Responsibilities:
CORPORATE/EXECUTIVE COORDINATION
Manage marketing needs for all corporate cost centers including the Executive Office for any requests that are not managed through Sales, Product Support, Power Systems or Rental
Corporate/Executive Projects
Corporate Communications, Printing, Promotions
Facility & Customer Photography/Framing
Association Advertising
Interior / Exterior Wayfinding Signage
On-Hold Messaging
Customer Photography
Office Identifiers/Nameplates
Facility Signage Design (Interior/Exterior)
RECRUITING COORDINATION
Manage all marketing needs related to employee recruiting
Campaign Management
Event Research and Coordination
Collateral Development
Social Media Management
Employee/Tech Video/Photography
Hispanic Market Development
Top Tech Communications
Print Advertising Coordination
Digital Advertising Planning (PPC; Geofencing; OTT)
Content Development
Who We Are Looking For:
To be successful in this position you should have experience as a marketing coordinator with strong knowledge of marketing strategies, concepts and practices. You should have excellent written and verbal communication skills as well as strong project management skills.
Education/Experience:
Bachelor's degree in Marketing, Business Administration or a related field required
Required Qualifications/Skills:
Minimum of 2+ years’ experience in a marketing coordinator position
Strong knowledge of marketing strategies, concepts and practices
Proficiency in business systems functions and personal computer use
Strong project management and performance measurement skills
Excellent written and verbal communication skills
Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
Solid business acumen, management and problem-solving skills
Values:
At Yancey Bros. Co, we are always looking to add people to our team who share our core values:
Safety: We value the lives and health of our team and customers above all else.
Integrity: We are ethical and trustworthy, demonstrate respect for others, and communicate truthfully and promptly.
Teamwork: We work as one across our organization for the benefit of our customers.
Excellence: We strive to be the best, continuously improving our customers’ experience and the solutions we provide.
Sense of Urgency: We respond quickly to customer needs and hold ourselves accountable for results.
Ideal candidates will demonstrate the following values:
Acting in a safe manner
Exhibiting honesty and integrity
Acting in a fair and ethical manner
Team mentality
Delivering quality results
Embraces change / improvement
Exhibiting superior customer service skills
Exhibiting pride and ownership
Working with a sense of urgency
Exhibiting a winning attitude
What We Offer:
Yancey Bros Co offers a full benefits package that includes aggressive compensation levels, technician tool allowances, full medical, vision and dental coverage, employee wellness programs, paid vacations and more.
Competitive Pay Structure
Competitive Pay
Individual Bonus Opportunities Available
401k Plan Strong Company Match
Employee Profit Sharing
Financial Wellness Coaching
Employee Wellness Program
Medical, Vision, Dental Insurance
Prescription Drug Coverage
Flexible Spending Accounts
Short & Long Term Disability
Group Life Insurance
Personal Time Off
Paid Holidays
Paid Sick Leave
Career Development
Tuition Reimbursement
Ongoing Training
Advancement Opportunities
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.