24 Seven Talent
A fast-growing beauty and personal care brand is looking for a strategic, detail-oriented
Acquisition & Performance Marketing Manager
to join its expanding eCommerce team. This role is central to driving brand visibility, engagement, and customer conversion across digital and select offline channels-all in service of a mission centered on creativity, self-expression, and product innovation in the nail care space.
In this role, you'll lead the planning and hands-on execution of full-funnel media efforts-from campaign brief through launch, performance analysis, and ongoing optimization. Acting as the in-house performance media lead, you'll ensure all paid marketing initiatives reflect the brand's voice and hit KPIs. You'll work cross-functionally with internal teams (creative, brand, eCommerce) and external partners (media vendors and agencies) to deliver high-performing campaigns.
Key Responsibilities:
• Own strategy and execution for customer acquisition and paid media campaigns across a range of platforms including paid search, social, display, video, programmatic, affiliate, mobile, and CTV.
• Launch and scale media plans for new product collections and hero SKUs, ensuring consistency across paid channels, organic content, and social commerce.
• Lead the creative process for paid media, including brief writing, asset development, messaging guidance, and A/B testing.
• Continuously optimize performance marketing efforts by testing creative, audience targeting, and channel mix to improve key metrics such as CAC, ROAS, and new customer volume.
• Partner with analytics and web teams to refine conversion paths, ensure pixel tracking is accurate, and drive efficiency-especially in emerging social commerce platforms (e.g., TikTok Shop, Instagram Shop).
• Analyze results, synthesize key learnings, and report campaign performance with actionable insights and clear recommendations.
• Stay current with trends in digital media, consumer behavior, and the beauty space to inform strategies and maximize impact.
What We're Looking For:
• Strong background in media planning and buying across paid digital channels (search, social, display, video, and programmatic), with a clear understanding of the eCommerce landscape.
• Hands-on experience with paid search (SEM), including campaign strategy, setup, and optimization.
• Highly organized with strong project management skills and the ability to juggle multiple initiatives in a fast-paced environment.
• Detail-obsessed with strong follow-through and a passion for delivering polished, high-impact work.
• Results-oriented mindset with the ability to balance performance goals and budget constraints.
• Self-starter who thrives in a nimble, entrepreneurial environment and brings fresh thinking to the table.
• Experience in beauty, wellness, or consumer packaged goods (CPG) is a strong plus.
• Excellent verbal and written communication skills; confident in presenting data-driven insights to stakeholders.
• Proficiency in Excel and PowerPoint; comfort analyzing data and drawing strategic conclusions.
• 5-7 years of relevant experience in digital media or performance marketing.
• Bachelor's degree required.
Acquisition & Performance Marketing Manager
to join its expanding eCommerce team. This role is central to driving brand visibility, engagement, and customer conversion across digital and select offline channels-all in service of a mission centered on creativity, self-expression, and product innovation in the nail care space.
In this role, you'll lead the planning and hands-on execution of full-funnel media efforts-from campaign brief through launch, performance analysis, and ongoing optimization. Acting as the in-house performance media lead, you'll ensure all paid marketing initiatives reflect the brand's voice and hit KPIs. You'll work cross-functionally with internal teams (creative, brand, eCommerce) and external partners (media vendors and agencies) to deliver high-performing campaigns.
Key Responsibilities:
• Own strategy and execution for customer acquisition and paid media campaigns across a range of platforms including paid search, social, display, video, programmatic, affiliate, mobile, and CTV.
• Launch and scale media plans for new product collections and hero SKUs, ensuring consistency across paid channels, organic content, and social commerce.
• Lead the creative process for paid media, including brief writing, asset development, messaging guidance, and A/B testing.
• Continuously optimize performance marketing efforts by testing creative, audience targeting, and channel mix to improve key metrics such as CAC, ROAS, and new customer volume.
• Partner with analytics and web teams to refine conversion paths, ensure pixel tracking is accurate, and drive efficiency-especially in emerging social commerce platforms (e.g., TikTok Shop, Instagram Shop).
• Analyze results, synthesize key learnings, and report campaign performance with actionable insights and clear recommendations.
• Stay current with trends in digital media, consumer behavior, and the beauty space to inform strategies and maximize impact.
What We're Looking For:
• Strong background in media planning and buying across paid digital channels (search, social, display, video, and programmatic), with a clear understanding of the eCommerce landscape.
• Hands-on experience with paid search (SEM), including campaign strategy, setup, and optimization.
• Highly organized with strong project management skills and the ability to juggle multiple initiatives in a fast-paced environment.
• Detail-obsessed with strong follow-through and a passion for delivering polished, high-impact work.
• Results-oriented mindset with the ability to balance performance goals and budget constraints.
• Self-starter who thrives in a nimble, entrepreneurial environment and brings fresh thinking to the table.
• Experience in beauty, wellness, or consumer packaged goods (CPG) is a strong plus.
• Excellent verbal and written communication skills; confident in presenting data-driven insights to stakeholders.
• Proficiency in Excel and PowerPoint; comfort analyzing data and drawing strategic conclusions.
• 5-7 years of relevant experience in digital media or performance marketing.
• Bachelor's degree required.