Neptune
Position Summary:
The Product Marketing Manager is responsible for providing business line support for planning marketing programs, channel support, and direct sales support for our portfolio of SaaS applications. Reporting to the Sr. Manager of Product Marketing, the individual in this role works closely with the Product Managers, Sales, Marketing Communications and Customer Support teams to ensure that the marketing collateral accurately reflects the benefits and features from the user perspective and buyer persona. He or she collaborates with the Manager of Product Marketing and Software Product Managers to implement product marketing plans that combine an in-depth understanding of the market, the competition, and the consumer for our SaaS offering.
Objectives:
Sales Enablement:
Provide product positioning training and materials for the channel and customer service. Collaborate cross-functionally with the Sales team and Customer Experience team on market development, selling, and field solutions. Deliver product presentations to customers and channel partners. Serve as subject matter expert for proposals. Product Marketing:
Analyze market trends and define product positioning, articulating customer value propositions and key differentiators. Demonstrated ability to deliver engaging, informative, and persuasive presentations to diverse audiences, including customers, partners, and internal stakeholders Implement marketing plans for the products. Develop standardized sales tools, proposals, demo scripts, etc. Implement product launches and target marketing campaigns. Create marketing collateral including case studies, data sheets, white papers, and FAQs. Product Requirements:
Identify new feature opportunities through Voice of Customer activities. Work with the Product Manager to identify, define, and prioritize customer requirements and User Stories. Collaborate with Product Managers to facilitate product roadmap definition. Requirements:
Education:
Bachelor of Science degree in Business, Marketing, Engineering, Computer Science, or Applied Science. MBA is a plus. Experience:
Minimum of 5 years of related experience. Industry experience is a plus. Skills:
Knowledge of sales, marketing, and product development processes. Leadership, sales support, project management, and training skills. Analytical mind and strong quantitative and problem-solving skills. Positive attitude and high energy, creativity, and strong learning ability. Excellent interpersonal and communication skills (both verbal and written). Ability to work with minimum supervision. Proficient with Microsoft Office and other business software. Location:
Duluth, GA 25% - 30% Travel Required.
#HP1
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
The Product Marketing Manager is responsible for providing business line support for planning marketing programs, channel support, and direct sales support for our portfolio of SaaS applications. Reporting to the Sr. Manager of Product Marketing, the individual in this role works closely with the Product Managers, Sales, Marketing Communications and Customer Support teams to ensure that the marketing collateral accurately reflects the benefits and features from the user perspective and buyer persona. He or she collaborates with the Manager of Product Marketing and Software Product Managers to implement product marketing plans that combine an in-depth understanding of the market, the competition, and the consumer for our SaaS offering.
Objectives:
Sales Enablement:
Provide product positioning training and materials for the channel and customer service. Collaborate cross-functionally with the Sales team and Customer Experience team on market development, selling, and field solutions. Deliver product presentations to customers and channel partners. Serve as subject matter expert for proposals. Product Marketing:
Analyze market trends and define product positioning, articulating customer value propositions and key differentiators. Demonstrated ability to deliver engaging, informative, and persuasive presentations to diverse audiences, including customers, partners, and internal stakeholders Implement marketing plans for the products. Develop standardized sales tools, proposals, demo scripts, etc. Implement product launches and target marketing campaigns. Create marketing collateral including case studies, data sheets, white papers, and FAQs. Product Requirements:
Identify new feature opportunities through Voice of Customer activities. Work with the Product Manager to identify, define, and prioritize customer requirements and User Stories. Collaborate with Product Managers to facilitate product roadmap definition. Requirements:
Education:
Bachelor of Science degree in Business, Marketing, Engineering, Computer Science, or Applied Science. MBA is a plus. Experience:
Minimum of 5 years of related experience. Industry experience is a plus. Skills:
Knowledge of sales, marketing, and product development processes. Leadership, sales support, project management, and training skills. Analytical mind and strong quantitative and problem-solving skills. Positive attitude and high energy, creativity, and strong learning ability. Excellent interpersonal and communication skills (both verbal and written). Ability to work with minimum supervision. Proficient with Microsoft Office and other business software. Location:
Duluth, GA 25% - 30% Travel Required.
#HP1
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.