Senior Vice President, Digital Marketing Analytics

Senior Vice President, Digital Marketing Analytics About the Company Reputable media planning & buying organization specializing in data-driven marketing solutions Industry Marketing and Advertising Type Privately Held Founded 1990 Employees 1001-5000 Specialties media planning media buying innovation customer insights technology search engine marketing search engine optimization social media data analytics machine learning audience analysis hcp marketing patient marketing and dtp marketing Business Classifications B2B SAAS About the Role The Company is in search of a Senior Vice President for Digital Marketing Analytics. The successful candidate will be a visionary leader with a strong background in transforming data into actionable insights, particularly in the context of media spend optimization across various channels. This pivotal role involves developing and implementing next-generation reports, tools, and processes to provide clients with strategic, seamless, and best-in-class solutions. The role also requires a focus on fostering outstanding customer service, driving the company's vision for actionable analytics, and continuously enhancing reporting to address complex client business questions. Applicants for this role at The Company should have a BA/BS degree, with an MBA or other graduate degree preferred, and at least 10 years' experience in related marketing, analytics, and data. A background in the pharmaceutical industry is also preferred. The ideal candidate will have strong technical capabilities, be highly skilled in data manipulation and visualization, and have a proven track record of leading and integrating diverse teams. Interpersonal skills, the ability to thrive in a fast-paced environment, and a willingness to travel as needed are essential. The role involves strategic oversight of measurement, campaign performance analysis, and optimization recommendations, as well as contributing to new business development activities and leading the growth of new capabilities from an analytics and measurement perspective. Hiring Manager Title EVP - CIA Travel Percent Less than 10% Functions Marketing