Farther LLC
Company DescriptionFarther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.Farther's founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise. We're backed by top-tier venture capital firms, fintech investors, and industry leaders.Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you're the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.The RoleWe're looking for an experienced Product Marketing Manager to lead marketing for Farther Asset Management (FAM), our integrated asset management offering. You'll be the bridge between our brilliant technical team and the market, translating complex investment strategies into compelling narratives that drive advisor adoption and external recognition.As our first dedicated FAM marketing hire, you'll have the opportunity to build this function from the ground up while working directly with subject matter experts to position FAM as the most compelling asset manager for financial advisors and their clients.Your ImpactWork with our technical FAM team to distill sophisticated investment strategies and products into clear, compelling messaging that advisors and clients can easily understand and get excited aboutEducate Farther advisors about FAM offerings and position our integrated asset manager as a key differentiator of our Intelligent Wealth platformLaunch and execute product moments that establish FAM's presence and credibility in the broader asset management marketDevelop baseline content, messaging frameworks, and go-to-market strategies that will scale as FAM growsProduce sales enablement materials including messaging docs, presentations, and one-pagers that help advisors effectively communicate FAM's value to their clientsLead the beginning phases of our comprehensive FAM repositioning to minimize third-party asset manager usage and maximize internal adoptionThe Ideal Match7+ years of product marketing experience with demonstrable background in asset management, wealth management, or financial servicesDeep understanding of the wealth management ecosystem, including the specific needs and motivations of financial advisors (RIAs, Wirehouses, Independent Broker-Dealers)Strong knowledge of investment products including mutual funds, ETFs, Separately Managed Accounts (SMAs), and alternative investmentsExceptional ability to grasp and articulate complex financial concepts, investment strategies, and market dynamics in accessible languageProven track record developing compelling messaging, positioning, and written content that drives adoption and engagementDemonstrated success developing and executing GTM strategies for financial products and servicesExperience working cross-functionally with technical teams, sales organizations, and external partnersBonus PointsBackground at leading asset management firms (BlackRock, Vanguard, Fidelity, State Street)Direct experience marketing to financial advisors and wealth management professionalsTrack record launching new investment products or asset management offeringsExperience creating high-impact sales tools including pitch decks, fact sheets, and competitive battle cardsWhy Join UsCompetitive comp package that rewards impactWork alongside some of the brightest minds in fintechGround-floor opportunity at a fast-scaling startupChart your own growth path as we expandFull health benefits + 401(k) matching & Roth IRA optionsUnlimited PTOReady to disrupt wealth management? Let's talk!