Indiana State University
Executive Director of University Marketing
Indiana State University, Terre Haute, Indiana, us, 47808
Position Details
Position Details
About the Institution
Indiana State University is a Tier 2 national University with a Carnegie classification of doctoral/research. Nationally ranked and accredited, we are in Terre Haute, IN and have been recognized by the Princeton Review and the Wall Street Journal among the best universities in the Midwest. Indiana State is one of the most diverse college campuses in Indiana and home to a welcoming community of students, faculty, and staff representing nearly every U.S. state and 36 countries around the world.
Our beautiful, active, pedestrian-friendly campus is located within walking distance of local shops, restaurants, and activities in Terre Haute's historic downtown district. Situated near the Indiana-Illinois border, we are located 70 miles southwest of Indianapolis and within a few hours of major metropolitan centers in St. Louis, Chicago, and Louisville. On campus, there are 160 student-run organizations, an expansive Student Recreation Center, a Performing Arts Series, and University Speakers Series, among other attractions. Indiana State Athletics, known as the "Fighting Sycamores," fields 15 NCAA Division I athletic teams in the Missouri Valley Conference.
Ranked nationally for social mobility, Indiana State University transforms the lives of our students through experiential learning, community engagement, and career readiness, serving as a dynamic educational partner for businesses and industries throughout the Midwest. Our faculty provide instruction in small class sizes that provide opportunities for personalized instruction and feedback. Indiana State supports and recognizes faculty research and scholarship, providing an internal grants resource pool and other forms of support, and awarding faculty research honors each spring. Indiana State University is a place of belonging where students, faculty, and staff learn, thrive, and grow together.
Indiana State University is an equal opportunity employer, and we are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our employment application process.
Comments to Applicants
Candidates must be eligible to work in the U.S. for other than practical training. The university will not provide visa sponsorship for this position.
This position is open until filled. The review of applications will begin on June 30, 2025 and will continue until the position is filled.
Job Title Executive Director of University Marketing
Department University Marketing
Work Schedule
Monday - Friday, 8:00 a.m. - 4:30 p.m. Evenings and weekends as needed.
Notice of Vacancy Number 25-00161
Desired Start Date 08/01/2025
Open Date 06/23/2025
Close Date
Open Until Filled Yes
Job Category Staff-Exempt Professional
Job Type Staff - Full-Time
Pay Grade 14
Hourly Rate or Salary Range Commensurate with Experience
Benefits Associated with this Position Life Insurance : The coverage amount is based on two and one-half times appointment salary rounded up to the next whole thousand with a maximum coverage of $100,000 and includes the same amount of Accidental Death and Dismemberment benefits. The University currently pays the entire cost of coverage. Medical, Dental and Prescription Drug Coverage : The cost of coverage is shared between employees and the University. Rates are determined by participation in Wellness Program and use of tobacco products. Coverage is available on the first of the month following appointment date. TIAA Retirement Contributions : Contributions begin based upon the first day of employment at a contribution rate of ten (10) percent of base appointment salary paid in full by ISU. The contributions are vested immediately. There are 40 investment options from which to choose. TIAA Auto Enroll : New employees are automatically enrolled in a tax deferred retirement program at hire: three (3) percent is deducted before taxes for the program to facilitate retirement planning. Employees may opt out of the program within 90 days. Long Term Disability Coverage : Employees are eligible after three (3) years of continuous, regular employment with the University. This policy guarantees approved disabled employees a 66 2/3 percent income protection (from all sources) after 180 days of continuous total disability. Immediate participation is available for current members of a comparable group disability insurance program within 90 days prior to ISU employment and that would have provided income protection upon disability for at least five years. Fee Waiver Program : For the employee, spouse and dependent children: Staff may enroll in up to 18 hours of course work each academic year at a reduced rate. Spouses may enroll in 15 semester hours each academic year with 80% of qualified tuition waived. Dependent children of regular full-time staff who are full-time degree seeking undergraduate students at ISU may receive a fee waiver of 80% of qualified tuition for up to a total of ten (10) semesters. Sick Leave : Accrued at a rate of 12 days per fiscal year with unlimited accumulation. Vacation : Pay level 11 and below accrues up to 15 vacation days earned per year 1 through 4; 20 vacation days per year thereafter. Pay level 12 and above accrues 20 vacation days per year Optional Benefits
Voluntary Life Insurance : Additional amounts of life insurance may be purchased on employee, spouse and dependent children. Voluntary Vision Plan : May enroll within the first 31 days of employment date.
Job Summary/Basic Function
Reporting to the Vice President for Enrollment Management, the Executive Director of University Marketing will strategically lead the marketing and branding efforts of Indiana State with a focus on customer (student) acquisition, customer (student) retention, and brand strategy. They will work with key stakeholders to offer clarity to the brand proposition and support that position through various mediums to reach customers where they are increasing awareness regionally and nationally. They will provide support to key institutional stakeholders such as the Office of the President, Sycamore Athletics, and Indiana State University Foundation to assist in a consistent brand message and user experience from prospective student to alumnus. To be successful in this role, the person will be able to tailor marketing strategies to complement the institutional strategic goals. They will partner across the academic departments, schools, and colleges to develop and execute innovative marketing strategies that drive student recruitment, retention, and engagement. They will have excellent leadership and communication skills to successfully guide and lead a team of professionals. They will have expertise in digital marketing, including SEO, SEM, social media, email marketing, and analytics. They will have a passion and knowledge for current marketing trends and opportunities to leverage new technologies including indianastate.edu.
Specific Responsibilities
Required Relevant Education & Experience
Education: Bachelor's Degree Experience: At least 7 (seven) years in enrollment marketing, marketing management, or advertising in higher education.
Required Field(s) of Study
Marketing, Communications, or a closely-related field.
Preferred Relevant Education and Experience
Master's Degree
Supervisory Responsibilities Has authority/responsibility of a division/department/program & supervises management staff & indirectly supervises staff. Carries out supervisory responsibilities in accordance with policies & applicable laws.
Required Certificates, Licenses and Registrations
Other Required Certificates, Licenses and Registrations
Preferred Certificates, Licenses and Registrations
Preferred Other Certificates, Licenses and Registrations
Knowledge, Skills and Abilities Able to adapt to change, Able to assemble, analyze and present data, Able to learn and retain information, Able to multitask, Able to plan, organize, and implement projects in a timely manner, Able to read English, understand, and follow verbal and written instructions, Able to work both independently and collaboratively, Able to work carefully and politely around others, Able to work well with others, Attention to detail, Demonstration of high ethical standards, integrity, professionalism, politeness, and courteousness, Excellent customer service skills, Excellent interpersonal, organizational, planning, teambuilding and problem solving skills, Excellent leadership skills, Excellent public speaking skills, Experience with budget management, Must be comfortable networking with groups or individuals, Professional demeanor, high energy, dynamic personality and excellent communication and interpersonal skills, Proficiency with Microsoft Office and other computer applications, Proven supervisory skills, Proven verbal and written communication skills, Willing to interact with students, Willing to work extended hours during events and peak seasons, when required, Work effectively with a diverse community
Other Knowledge, Skills and Abilities
Qualifications & Disclaimer
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The information on this description is designed to indicate the general nature and level of work performed by employees within the classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
NCAA Guidelines
All employees and staff of ISU are bound by all NCAA, Missouri Valley Conference and institutional rules and regulations pertaining to intercollegiate athletics and must conduct themselves in accordance therewith. For more complete information on the duties and obligations of ISU employees and staff in this regard, employees and staff should contact the Compliance Office in the ISU Athletic Department.
No ISU employee (whether paid or a volunteer) shall knowingly influence others to furnish the NCAA or an ISU investigator/compliance officer false or misleading information concerning an individual's involvement in or knowledge of matters relevant to a possible violation of an NCAA regulation. Failure to abide by this term of employment shall constitute unethical conduct as defined by the NCAA and may result in immediate suspension and/or termination of the employment relationship with ISU.
Position Reappointment Required No
Job Duties
Essential Duties and Responsibilities
Provide institutional leadership to lead a cohesive, professional team to support customer (student) recruitment, customer (student) retention, and brand strategy. Inspire and motivate staff through the free flow of information, placing staff members' work within the context of the brand marketing strategy, University strategic goals, and individual strengths.
Essential Duties and Responsibilities
Use a data driven approach to create and deliver marketing efforts. Encourage experimentation, learning, and thinking out of the box. Champion the use of CRM and marketing automation tools (e.g. Slate) to personalize outreach and track prospective student journeys.
Essential Duties and Responsibilities
Develop and implement a multi-year enrollment marketing strategic plan. Oversee the strategy, planning and execution of an integrated media campaign that raises the visibility and awareness of the University and supports the goals of recruitment, retention, and engagement.
Essential Duties and Responsibilities
Manage the University website (indianastate.edu), new media, and related technologies (virtual tour, ai/chatbot, program search tool, etc.) to maximize recruitment and retention efforts to all audiences in alignment with the University's strategic enrollment management plan.
Essential Duties and Responsibilities
Manage the creative team (designers, photographers, videographers, writers, and web developers) to create content that promotes the institution in a way that speaks to key audiences on mediums that resonate with the consumer, from video to podcasts, to social channels and blog posts. Oversees institutional licensing and trademarks.
Essential Duties and Responsibilities
Partner with areas across campus to produce compelling content, leveraging storytelling to highlight the value of an Indiana State University education.
Essential Duties and Responsibilities
Support marketing activities among key institutional stakeholders such as the Office of the President, Indiana State University Foundation, and Sycamore Athletics.
Essential Duties and Responsibilities
Performs other duties as assigned.
Position Details
About the Institution
Indiana State University is a Tier 2 national University with a Carnegie classification of doctoral/research. Nationally ranked and accredited, we are in Terre Haute, IN and have been recognized by the Princeton Review and the Wall Street Journal among the best universities in the Midwest. Indiana State is one of the most diverse college campuses in Indiana and home to a welcoming community of students, faculty, and staff representing nearly every U.S. state and 36 countries around the world.
Our beautiful, active, pedestrian-friendly campus is located within walking distance of local shops, restaurants, and activities in Terre Haute's historic downtown district. Situated near the Indiana-Illinois border, we are located 70 miles southwest of Indianapolis and within a few hours of major metropolitan centers in St. Louis, Chicago, and Louisville. On campus, there are 160 student-run organizations, an expansive Student Recreation Center, a Performing Arts Series, and University Speakers Series, among other attractions. Indiana State Athletics, known as the "Fighting Sycamores," fields 15 NCAA Division I athletic teams in the Missouri Valley Conference.
Ranked nationally for social mobility, Indiana State University transforms the lives of our students through experiential learning, community engagement, and career readiness, serving as a dynamic educational partner for businesses and industries throughout the Midwest. Our faculty provide instruction in small class sizes that provide opportunities for personalized instruction and feedback. Indiana State supports and recognizes faculty research and scholarship, providing an internal grants resource pool and other forms of support, and awarding faculty research honors each spring. Indiana State University is a place of belonging where students, faculty, and staff learn, thrive, and grow together.
Indiana State University is an equal opportunity employer, and we are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our employment application process.
Comments to Applicants
Candidates must be eligible to work in the U.S. for other than practical training. The university will not provide visa sponsorship for this position.
This position is open until filled. The review of applications will begin on June 30, 2025 and will continue until the position is filled.
Job Title Executive Director of University Marketing
Department University Marketing
Work Schedule
Monday - Friday, 8:00 a.m. - 4:30 p.m. Evenings and weekends as needed.
Notice of Vacancy Number 25-00161
Desired Start Date 08/01/2025
Open Date 06/23/2025
Close Date
Open Until Filled Yes
Job Category Staff-Exempt Professional
Job Type Staff - Full-Time
Pay Grade 14
Hourly Rate or Salary Range Commensurate with Experience
Benefits Associated with this Position Life Insurance : The coverage amount is based on two and one-half times appointment salary rounded up to the next whole thousand with a maximum coverage of $100,000 and includes the same amount of Accidental Death and Dismemberment benefits. The University currently pays the entire cost of coverage. Medical, Dental and Prescription Drug Coverage : The cost of coverage is shared between employees and the University. Rates are determined by participation in Wellness Program and use of tobacco products. Coverage is available on the first of the month following appointment date. TIAA Retirement Contributions : Contributions begin based upon the first day of employment at a contribution rate of ten (10) percent of base appointment salary paid in full by ISU. The contributions are vested immediately. There are 40 investment options from which to choose. TIAA Auto Enroll : New employees are automatically enrolled in a tax deferred retirement program at hire: three (3) percent is deducted before taxes for the program to facilitate retirement planning. Employees may opt out of the program within 90 days. Long Term Disability Coverage : Employees are eligible after three (3) years of continuous, regular employment with the University. This policy guarantees approved disabled employees a 66 2/3 percent income protection (from all sources) after 180 days of continuous total disability. Immediate participation is available for current members of a comparable group disability insurance program within 90 days prior to ISU employment and that would have provided income protection upon disability for at least five years. Fee Waiver Program : For the employee, spouse and dependent children: Staff may enroll in up to 18 hours of course work each academic year at a reduced rate. Spouses may enroll in 15 semester hours each academic year with 80% of qualified tuition waived. Dependent children of regular full-time staff who are full-time degree seeking undergraduate students at ISU may receive a fee waiver of 80% of qualified tuition for up to a total of ten (10) semesters. Sick Leave : Accrued at a rate of 12 days per fiscal year with unlimited accumulation. Vacation : Pay level 11 and below accrues up to 15 vacation days earned per year 1 through 4; 20 vacation days per year thereafter. Pay level 12 and above accrues 20 vacation days per year Optional Benefits
Voluntary Life Insurance : Additional amounts of life insurance may be purchased on employee, spouse and dependent children. Voluntary Vision Plan : May enroll within the first 31 days of employment date.
Job Summary/Basic Function
Reporting to the Vice President for Enrollment Management, the Executive Director of University Marketing will strategically lead the marketing and branding efforts of Indiana State with a focus on customer (student) acquisition, customer (student) retention, and brand strategy. They will work with key stakeholders to offer clarity to the brand proposition and support that position through various mediums to reach customers where they are increasing awareness regionally and nationally. They will provide support to key institutional stakeholders such as the Office of the President, Sycamore Athletics, and Indiana State University Foundation to assist in a consistent brand message and user experience from prospective student to alumnus. To be successful in this role, the person will be able to tailor marketing strategies to complement the institutional strategic goals. They will partner across the academic departments, schools, and colleges to develop and execute innovative marketing strategies that drive student recruitment, retention, and engagement. They will have excellent leadership and communication skills to successfully guide and lead a team of professionals. They will have expertise in digital marketing, including SEO, SEM, social media, email marketing, and analytics. They will have a passion and knowledge for current marketing trends and opportunities to leverage new technologies including indianastate.edu.
Specific Responsibilities
Required Relevant Education & Experience
Education: Bachelor's Degree Experience: At least 7 (seven) years in enrollment marketing, marketing management, or advertising in higher education.
Required Field(s) of Study
Marketing, Communications, or a closely-related field.
Preferred Relevant Education and Experience
Master's Degree
Supervisory Responsibilities Has authority/responsibility of a division/department/program & supervises management staff & indirectly supervises staff. Carries out supervisory responsibilities in accordance with policies & applicable laws.
Required Certificates, Licenses and Registrations
Other Required Certificates, Licenses and Registrations
Preferred Certificates, Licenses and Registrations
Preferred Other Certificates, Licenses and Registrations
Knowledge, Skills and Abilities Able to adapt to change, Able to assemble, analyze and present data, Able to learn and retain information, Able to multitask, Able to plan, organize, and implement projects in a timely manner, Able to read English, understand, and follow verbal and written instructions, Able to work both independently and collaboratively, Able to work carefully and politely around others, Able to work well with others, Attention to detail, Demonstration of high ethical standards, integrity, professionalism, politeness, and courteousness, Excellent customer service skills, Excellent interpersonal, organizational, planning, teambuilding and problem solving skills, Excellent leadership skills, Excellent public speaking skills, Experience with budget management, Must be comfortable networking with groups or individuals, Professional demeanor, high energy, dynamic personality and excellent communication and interpersonal skills, Proficiency with Microsoft Office and other computer applications, Proven supervisory skills, Proven verbal and written communication skills, Willing to interact with students, Willing to work extended hours during events and peak seasons, when required, Work effectively with a diverse community
Other Knowledge, Skills and Abilities
Qualifications & Disclaimer
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The information on this description is designed to indicate the general nature and level of work performed by employees within the classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
NCAA Guidelines
All employees and staff of ISU are bound by all NCAA, Missouri Valley Conference and institutional rules and regulations pertaining to intercollegiate athletics and must conduct themselves in accordance therewith. For more complete information on the duties and obligations of ISU employees and staff in this regard, employees and staff should contact the Compliance Office in the ISU Athletic Department.
No ISU employee (whether paid or a volunteer) shall knowingly influence others to furnish the NCAA or an ISU investigator/compliance officer false or misleading information concerning an individual's involvement in or knowledge of matters relevant to a possible violation of an NCAA regulation. Failure to abide by this term of employment shall constitute unethical conduct as defined by the NCAA and may result in immediate suspension and/or termination of the employment relationship with ISU.
Position Reappointment Required No
Job Duties
Essential Duties and Responsibilities
Provide institutional leadership to lead a cohesive, professional team to support customer (student) recruitment, customer (student) retention, and brand strategy. Inspire and motivate staff through the free flow of information, placing staff members' work within the context of the brand marketing strategy, University strategic goals, and individual strengths.
Essential Duties and Responsibilities
Use a data driven approach to create and deliver marketing efforts. Encourage experimentation, learning, and thinking out of the box. Champion the use of CRM and marketing automation tools (e.g. Slate) to personalize outreach and track prospective student journeys.
Essential Duties and Responsibilities
Develop and implement a multi-year enrollment marketing strategic plan. Oversee the strategy, planning and execution of an integrated media campaign that raises the visibility and awareness of the University and supports the goals of recruitment, retention, and engagement.
Essential Duties and Responsibilities
Manage the University website (indianastate.edu), new media, and related technologies (virtual tour, ai/chatbot, program search tool, etc.) to maximize recruitment and retention efforts to all audiences in alignment with the University's strategic enrollment management plan.
Essential Duties and Responsibilities
Manage the creative team (designers, photographers, videographers, writers, and web developers) to create content that promotes the institution in a way that speaks to key audiences on mediums that resonate with the consumer, from video to podcasts, to social channels and blog posts. Oversees institutional licensing and trademarks.
Essential Duties and Responsibilities
Partner with areas across campus to produce compelling content, leveraging storytelling to highlight the value of an Indiana State University education.
Essential Duties and Responsibilities
Support marketing activities among key institutional stakeholders such as the Office of the President, Indiana State University Foundation, and Sycamore Athletics.
Essential Duties and Responsibilities
Performs other duties as assigned.