Nocturnal Enterprises LLC
PAID SEARCH SPECIALIST (MARKETING)
Nocturnal Enterprises LLC, Dallas, Texas, United States, 75215
Lido Labs is seeking a data-driven, hands-on Paid Search Specialist to join our growing marketing team. This role is ideal for someone who thrives on taking strategic direction and turning it into high-performing paid search campaigns-someone who enjoys being "hands on keyboard" in platforms like Google Ads and Microsoft Advertising.
You'll be responsible for launching, managing, and continuously optimizing campaigns with a relentless focus on what's working. You'll identify performance trends, course-correct quickly when needed, and double down on proven strategies to drive consistent results.
This is a full-time, U.S.-based remote role reporting directly to the Director of Marketing. We expect a standard 40-hour workweek, during typical business hours, with your professional focus exclusively dedicated to Lido Labs during that time.
Responsibilities:
Build, launch, and manage paid search campaigns in Google Ads and Microsoft Bing Ads, ensuring alignment with ROAS targets and business goals Develop and implement keyword strategies, including match types, negative keyword lists, and ongoing query mining to refine targeting Optimize bidding strategies (tCPA, Max Conversions, Manual CPC, etc.) to maximize efficiency and hit performance goals Monitor and manage daily and monthly budgets, ensuring optimal spend pacing and alignment with acquisition targets Conduct campaign audits to identify underperforming elements, resolve issues, and uncover opportunities for growth Analyze campaign performance across multiple attribution models and conversion windows to guide budget allocation and optimization Test and iterate ad creatives, extensions, audience segments, and landing page variants to improve CTR, Quality Score, and conversion rate Provide regular performance reporting with insights and clear recommendations to internal stakeholders Stay current on platform updates, beta opportunities, algorithm changes, and paid media best practices to inform strategy and execution Qualifications:
2+ years of hands-on experience running and optimizing paid search campaigns Strong working knowledge of Google Ads and Microsoft Bing Ads Comfort in a tactical role-you're not just setting the strategy, you're executing it Experience adjusting bids, testing ad variations, and leveraging performance data for iteration Confidence navigating analytics and reporting tools like Google Analytics, Google Ads Editor, and PowerBI Ability to distill data into clear, actionable recommendations Familiarity with conversion tracking, tag management, and attribution troubleshooting a plus You Might Be a Fit If You:
Excel at taking direction and turning it into results Are motivated by data and obsessed with optimization Take ownership of campaign performance and see it through to measurable success Thrive in a fast-paced, performance-driven environment Are a clear communicator, especially when reporting on numbers and next steps
You'll be responsible for launching, managing, and continuously optimizing campaigns with a relentless focus on what's working. You'll identify performance trends, course-correct quickly when needed, and double down on proven strategies to drive consistent results.
This is a full-time, U.S.-based remote role reporting directly to the Director of Marketing. We expect a standard 40-hour workweek, during typical business hours, with your professional focus exclusively dedicated to Lido Labs during that time.
Responsibilities:
Build, launch, and manage paid search campaigns in Google Ads and Microsoft Bing Ads, ensuring alignment with ROAS targets and business goals Develop and implement keyword strategies, including match types, negative keyword lists, and ongoing query mining to refine targeting Optimize bidding strategies (tCPA, Max Conversions, Manual CPC, etc.) to maximize efficiency and hit performance goals Monitor and manage daily and monthly budgets, ensuring optimal spend pacing and alignment with acquisition targets Conduct campaign audits to identify underperforming elements, resolve issues, and uncover opportunities for growth Analyze campaign performance across multiple attribution models and conversion windows to guide budget allocation and optimization Test and iterate ad creatives, extensions, audience segments, and landing page variants to improve CTR, Quality Score, and conversion rate Provide regular performance reporting with insights and clear recommendations to internal stakeholders Stay current on platform updates, beta opportunities, algorithm changes, and paid media best practices to inform strategy and execution Qualifications:
2+ years of hands-on experience running and optimizing paid search campaigns Strong working knowledge of Google Ads and Microsoft Bing Ads Comfort in a tactical role-you're not just setting the strategy, you're executing it Experience adjusting bids, testing ad variations, and leveraging performance data for iteration Confidence navigating analytics and reporting tools like Google Analytics, Google Ads Editor, and PowerBI Ability to distill data into clear, actionable recommendations Familiarity with conversion tracking, tag management, and attribution troubleshooting a plus You Might Be a Fit If You:
Excel at taking direction and turning it into results Are motivated by data and obsessed with optimization Take ownership of campaign performance and see it through to measurable success Thrive in a fast-paced, performance-driven environment Are a clear communicator, especially when reporting on numbers and next steps