San Diego Zoo Wildlife Alliance
Social Media Content Strategist
San Diego Zoo Wildlife Alliance, San Diego, California, United States, 92189
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Social Media Content Strategist
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San Diego Zoo Wildlife Alliance Join to apply for the
Social Media Content Strategist
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San Diego Zoo Wildlife Alliance Direct message the job poster from San Diego Zoo Wildlife Alliance Talent Acquisition, Human Resources at San Diego Zoo Wildlife Alliance
HOW YOU WILL IMPACT OUR MISSION The Social Media Content Strategist is a creative and analytical social media professional dedicated to developing, curating, and optimizing platform-specific social media content that drives brand and mission-driven storytelling, audience engagement, and supports broader organizational objectives through innovative content creation and data-driven performance insights. Reports to the Director of Social Media. WHAT YOU WILL DO Content Strategy & Planning: Creates and concepts strategic social media content calendars and campaigns across all social channels, incorporating research-driven insights and exploring innovative content formats and trends across social media, science & education, and pop culture to align with business goals and brand mission. Content Creation: Develops and executes platform-specific content strategies, creating diverse day-to-day content across all social media channels. Includes developing ideas, gathering content, writing stories, and creating compelling photo and video series and assets. Copywriting & Brand Voice Curation: Develops and refines a holistic social brand voice and crafts platform-optimized, compelling copy that resonates across all social channels. Seamlessly blends the organization's overarching messaging framework with social media best practices and ownable perspectives and expertise, ensuring consistent, engaging communication across all social channels. Campaign Integration: Collaborates and coordinates with internal teams, agencies, and external partners to align on social media content for conservation initiatives, wildlife storytelling, drive action campaigns, etc, ensuring alignment with organizational goals. Provides optimization insights and recommendations across all channels and platforms, including paid media and organic boosting efforts. Reporting & Insights: Utilizes analytical software and tools to measure, manage and report on social media content performance metrics, such as reach, impressions, conversions, trends, and storytelling impact, to optimize future strategies. Filming & On-Site Production: Provides social media creative guidance and on-site content creation support during events and filming, collaborating with production teams to ensure brand-aligned content. Strategic Synergy: Collaborates closely with the full social media team to support audience interaction strategies through content-driven initiatives, helping to determine what constitutes success. Provides support for influencer collaborations, community management, crisis communications, etc, as needed. Other Duties as Assigned: Stays ahead of emerging content technologies and platforms, adapting strategies to meet organizational needs. May include, but not limited to: facilitating cross-departmental social media training, drafting social media policies, speaking at industry conferences, executive thought leadership, competitive analysis projects, social SEO optimization, etc. Allocations may shift based on organizational needs. WHAT WE ARE LOOKING FOR An exceptional writer and storyteller excited about developing impactful campaigns that connect audiences with wildlife conservation. Proactive, detail-oriented, and adaptable, able to weave pop culture references and storytelling into data-driven messaging that drives engagement. Curious and creative, with a talent for exploring new trends, translating complex concepts into accessible insights, and crafting compelling content. Background in or passion for wildlife conservation; professional agency experience a plus. JOB EXPERIENCE Minimum of 3+ years experience working professionally in social media required Intermediate photography and videography skills preferred EDUCATION AND CERTIFICATIONS Bachelor's Degree in English, Journalism, Humanities, Social Sciences, Public Relations, Communications, History, or a related field or equivalent specialized training required California Driver's License required SKILLS AND KNOWLEDGE Strong working knowledge of social media channels, trends, tools, strategies, and tactics. Professional writing ability. Able to communicate effectively with a high level of tact and diplomacy. Knowledge of copyediting for social media. Knowledge of photography and videography for social media. Able to operate moderately complex computer software programs, including Microsoft Office Suite. Able to operate Wordpress. Able to operate Adobe Creative Suite. Strong working knowledge of content creation and marketing/brand best practices. Work effectively with others in a diverse environment. Knowledge of social media influencer/creator management. SOME OF THE PERKS YOU WILL ENJOY AS A TEAM MEMBER Free admission to the San Diego Zoo and the San Diego Zoo Safari Park Family Passes Complimentary Tickets Local and In-House Discounts Employee Assistance Program Wellness Program IMPORTANT DETAILS Salary Rate: $77,225.50 Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Non-profit Organizations Referrals increase your chances of interviewing at San Diego Zoo Wildlife Alliance by 2x Sign in to set job alerts for “Social Media Strategist” roles.
Digital Marketing Fall Internship - Social Media & Creator Management
Digital Marketing Fall Internship - Social Media & Creator Management
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Social Media Content Strategist
role at
San Diego Zoo Wildlife Alliance Join to apply for the
Social Media Content Strategist
role at
San Diego Zoo Wildlife Alliance Direct message the job poster from San Diego Zoo Wildlife Alliance Talent Acquisition, Human Resources at San Diego Zoo Wildlife Alliance
HOW YOU WILL IMPACT OUR MISSION The Social Media Content Strategist is a creative and analytical social media professional dedicated to developing, curating, and optimizing platform-specific social media content that drives brand and mission-driven storytelling, audience engagement, and supports broader organizational objectives through innovative content creation and data-driven performance insights. Reports to the Director of Social Media. WHAT YOU WILL DO Content Strategy & Planning: Creates and concepts strategic social media content calendars and campaigns across all social channels, incorporating research-driven insights and exploring innovative content formats and trends across social media, science & education, and pop culture to align with business goals and brand mission. Content Creation: Develops and executes platform-specific content strategies, creating diverse day-to-day content across all social media channels. Includes developing ideas, gathering content, writing stories, and creating compelling photo and video series and assets. Copywriting & Brand Voice Curation: Develops and refines a holistic social brand voice and crafts platform-optimized, compelling copy that resonates across all social channels. Seamlessly blends the organization's overarching messaging framework with social media best practices and ownable perspectives and expertise, ensuring consistent, engaging communication across all social channels. Campaign Integration: Collaborates and coordinates with internal teams, agencies, and external partners to align on social media content for conservation initiatives, wildlife storytelling, drive action campaigns, etc, ensuring alignment with organizational goals. Provides optimization insights and recommendations across all channels and platforms, including paid media and organic boosting efforts. Reporting & Insights: Utilizes analytical software and tools to measure, manage and report on social media content performance metrics, such as reach, impressions, conversions, trends, and storytelling impact, to optimize future strategies. Filming & On-Site Production: Provides social media creative guidance and on-site content creation support during events and filming, collaborating with production teams to ensure brand-aligned content. Strategic Synergy: Collaborates closely with the full social media team to support audience interaction strategies through content-driven initiatives, helping to determine what constitutes success. Provides support for influencer collaborations, community management, crisis communications, etc, as needed. Other Duties as Assigned: Stays ahead of emerging content technologies and platforms, adapting strategies to meet organizational needs. May include, but not limited to: facilitating cross-departmental social media training, drafting social media policies, speaking at industry conferences, executive thought leadership, competitive analysis projects, social SEO optimization, etc. Allocations may shift based on organizational needs. WHAT WE ARE LOOKING FOR An exceptional writer and storyteller excited about developing impactful campaigns that connect audiences with wildlife conservation. Proactive, detail-oriented, and adaptable, able to weave pop culture references and storytelling into data-driven messaging that drives engagement. Curious and creative, with a talent for exploring new trends, translating complex concepts into accessible insights, and crafting compelling content. Background in or passion for wildlife conservation; professional agency experience a plus. JOB EXPERIENCE Minimum of 3+ years experience working professionally in social media required Intermediate photography and videography skills preferred EDUCATION AND CERTIFICATIONS Bachelor's Degree in English, Journalism, Humanities, Social Sciences, Public Relations, Communications, History, or a related field or equivalent specialized training required California Driver's License required SKILLS AND KNOWLEDGE Strong working knowledge of social media channels, trends, tools, strategies, and tactics. Professional writing ability. Able to communicate effectively with a high level of tact and diplomacy. Knowledge of copyediting for social media. Knowledge of photography and videography for social media. Able to operate moderately complex computer software programs, including Microsoft Office Suite. Able to operate Wordpress. Able to operate Adobe Creative Suite. Strong working knowledge of content creation and marketing/brand best practices. Work effectively with others in a diverse environment. Knowledge of social media influencer/creator management. SOME OF THE PERKS YOU WILL ENJOY AS A TEAM MEMBER Free admission to the San Diego Zoo and the San Diego Zoo Safari Park Family Passes Complimentary Tickets Local and In-House Discounts Employee Assistance Program Wellness Program IMPORTANT DETAILS Salary Rate: $77,225.50 Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Non-profit Organizations Referrals increase your chances of interviewing at San Diego Zoo Wildlife Alliance by 2x Sign in to set job alerts for “Social Media Strategist” roles.
Digital Marketing Fall Internship - Social Media & Creator Management
Digital Marketing Fall Internship - Social Media & Creator Management
National City, CA $30.00-$38.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr