Marketing Automation Specialist

Get AI-powered advice on this job and more exclusive features. The Marketing Automation Specialist is responsible for building, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue growth. This role manages the marketing automation platform, ensures CRM integration, and collaborates with cross-functional teams to deliver data-driven, personalized marketing experiences. Key Responsibilities: Build and manage automated marketing campaigns across email, SMS, and other digital channels Own the setup, QA, and optimization of journeys, nurture streams, and triggered workflows Partner with content, sales, and product teams to execute segmented campaigns Monitor performance and continuously test subject lines, send times, segmentation, and content Manage and maintain the marketing automation platform (Salesforce Marketing Cloud) Ensure data hygiene, accurate lead scoring, and smooth integration with Salesforce Generate reports and insights to inform strategy and measure campaign effectiveness Assist in audience segmentation, list building, and personalization strategies Support campaign execution for product launches, webinars, newsletters, and sales enablement Qualifications: 2–4 years of experience in marketing automation or digital marketing Hands-on experience with Salesforce Marketing Cloud Strong understanding of campaign workflows, journey builders, and email marketing best practices · Familiarity with Salesforce integration and data management Analytical mindset with experience using performance data to drive decision-making Detail-oriented with strong project management skills Knowledge of HTML/CSS for email templates is a plus B2B or healthcare industry experience is a bonus but not require Knowledge, Skills, Abilities Knowledge of Salesforce & Salesforce Marketing Cloud Excellent interpersonal and customer service skills Proven organization and prioritization methods Flexibility and willingness to respond to changes and immediate needs Detail Oriented Business professional culture and workload requirements Creative in a B2B environment Tools/Programs Used: Salesforce Marketing Cloud Microsoft office suite Photoshop Adobe Acrobat Illustrator GoDaddy WordPress Shopify LinkedIn Google Search Console Google Ads Google Analytics Facebook LinkedIn Job Type: Full-time Location: Twinsburg, Ohio In Office / Monday-Friday 8am-5pm 401(k) Health insurance Vision insurance Health savings account Life insurance Paid time off Seniority level

Seniority level Entry level Employment type

Employment type Full-time Job function

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