Jobright.ai
Mid-Level Product Marketing Manager, Consumer
Jobright.ai, Minneapolis, Minnesota, United States, 55400
Mid-Level Product Marketing Manager, Consumer
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Mid-Level Product Marketing Manager, Consumer
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Jobright.ai Mid-Level Product Marketing Manager, Consumer
3 days ago Be among the first 25 applicants Join to apply for the
Mid-Level Product Marketing Manager, Consumer
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Jobright.ai Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Manager, you will play a strategic role in shaping customer experiences and leading go-to-market initiatives while collaborating with cross-functional teams. The position requires strong product intuition and strategic thinking to drive business outcomes and enhance partner engagement. Responsibilities: • Shape Strategy Through Insights: Partner closely with cross functional teams to shape the strategy that will efficiently and effectively drive acquisition and engagement across merchants and partners. Leverage customer research, competitive intelligence, and market trends to inform strategy, execution and strategic prioritization. • Lead Go-to-Market Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your discipline. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring success. Additionally, you will analyze complex data sets to uncover insights that inform customer communication, positioning, and refine marketing strategies. • Enhance Strategic Partner Engagement: Develop messaging and materials that inform the cross functional team and set each owner up for success, including strategic reasoning for quarterly communication touchpoints and customer segmentation strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth. • Drive Effective Comms Strategy: Build the consumer facing communication strategy that taps into rich insights to inform both product and partner execution. Test, track and optimize communication strategies to inform future executions. • Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution. • Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, as well as the revenue and cost drivers that impact marketing and product performance. Use this knowledge to shape GTM decisions that align with company objectives. • Collaborate across Teams to Drive Alignment: Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives. • Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate. Qualifications: Required: • 5-10 years of experience in product or partner marketing, or a similar role, ideally in a Payments or Fintech environment. • Proven track record of leading a team of 2+ to deliver product launches and GTM strategy that delivers business results. • Proven track record of leading partnership strategy and communication alongside product launches and GTM strategy that delivers business results. • Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and GTM execution. • Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences. • Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies. Constantly leveraging data to optimize product performance and user engagement. • Confident cross functional team leader who is able to manage multiple relationships with partners, merchants and stakeholders to drive the marketing communication strategy forward with multiple team’s buy-in. • Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities. • Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy. • Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions. • Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication. Work to tie customer facing communication together across multiple touchpoints with one cohesive strategy. • Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints. Company: Affirm is a financial technology services company that offers installment loans to consumers at the point of sale. Founded in 2012, the company is headquartered in San Francisco, California, USA, with a team of 1001-5000 employees. The company is currently Public Company. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
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Join to apply for the
Mid-Level Product Marketing Manager, Consumer
role at
Jobright.ai Mid-Level Product Marketing Manager, Consumer
3 days ago Be among the first 25 applicants Join to apply for the
Mid-Level Product Marketing Manager, Consumer
role at
Jobright.ai Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Manager, you will play a strategic role in shaping customer experiences and leading go-to-market initiatives while collaborating with cross-functional teams. The position requires strong product intuition and strategic thinking to drive business outcomes and enhance partner engagement. Responsibilities: • Shape Strategy Through Insights: Partner closely with cross functional teams to shape the strategy that will efficiently and effectively drive acquisition and engagement across merchants and partners. Leverage customer research, competitive intelligence, and market trends to inform strategy, execution and strategic prioritization. • Lead Go-to-Market Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your discipline. This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring success. Additionally, you will analyze complex data sets to uncover insights that inform customer communication, positioning, and refine marketing strategies. • Enhance Strategic Partner Engagement: Develop messaging and materials that inform the cross functional team and set each owner up for success, including strategic reasoning for quarterly communication touchpoints and customer segmentation strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth. • Drive Effective Comms Strategy: Build the consumer facing communication strategy that taps into rich insights to inform both product and partner execution. Test, track and optimize communication strategies to inform future executions. • Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects. Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution. • Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, as well as the revenue and cost drivers that impact marketing and product performance. Use this knowledge to shape GTM decisions that align with company objectives. • Collaborate across Teams to Drive Alignment: Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other key teams. Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives. • Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization. Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate. Qualifications: Required: • 5-10 years of experience in product or partner marketing, or a similar role, ideally in a Payments or Fintech environment. • Proven track record of leading a team of 2+ to deliver product launches and GTM strategy that delivers business results. • Proven track record of leading partnership strategy and communication alongside product launches and GTM strategy that delivers business results. • Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and GTM execution. • Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences. • Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies. Constantly leveraging data to optimize product performance and user engagement. • Confident cross functional team leader who is able to manage multiple relationships with partners, merchants and stakeholders to drive the marketing communication strategy forward with multiple team’s buy-in. • Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities. • Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy. • Creative problem-solver who’s not afraid to roll up their sleeves, iterate quickly, and champion innovative solutions. • Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication. Work to tie customer facing communication together across multiple touchpoints with one cohesive strategy. • Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints. Company: Affirm is a financial technology services company that offers installment loans to consumers at the point of sale. Founded in 2012, the company is headquartered in San Francisco, California, USA, with a team of 1001-5000 employees. The company is currently Public Company. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Product Management Industries Software Development Referrals increase your chances of interviewing at Jobright.ai by 2x Inferred from the description for this job
Medical insurance Vision insurance 401(k) Get notified when a new job is posted. Sign in to set job alerts for “Product Marketing Manager” roles.
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#J-18808-Ljbffr