Senior Marketing Research Analyst

We are looking for a Senior Marketing Research Analyst to provide us a deep understanding of primary and secondary research methodologies to perform program evaluation. In this position you will help drive our business forward with data-driven decision making. In this role you will work with clients across the business to provide research and analysis, identify the most accurate and efficient methods for collecting data to answer complex issues, solve problems, and/or evaluate programs. You will be responsible for performing qualitative and statistical research, analysis, and trend projections in support of the training, marketing, and program delivery functions of the organization. The ideal candidate will have a background in primary research, and a strong statistical and analytic skill set playing a crucial role in understanding customer experience and program evaluation to drive strategic decision-making to improve Scouting America programs for youth and adult volunteers. This position reports to the Director of Research. Responsibilities Collects, analyzes, and develops pertinent, complex data to support a greater understanding of issues and trends impacting the organization’s activities. Writes results and reports including trend analysis recommendations of alternative options developed through analysis and research. Develops and prepares surveys, questionnaires, and focus group guides to build knowledge of the organization, processes, and members. Solves a range of straightforward problems. Analyzes possible solutions using standard procedures. Manages intermediate and complex research projects to meet objectives and deadlines. Conducts and analyzes market research studies to provide accurate and timely information for strategic and operational decisions. Plans, designs, and executes research studies; analyzes the results; and writes detailed reports and recommendations so that senior managers can evaluate alternatives against the organization’s business objectives. Organizes and conducts focus groups. Compiles, verifies, and analyzes information from internal and external sources (focus groups, market, demographic, economic, and other financial data) and uses the information to develop recommendations regarding the implications of alternative sales, marketing, and business development strategies. Manages and oversees research suppliers and vendors as appropriate to the study and resource needs. Other job-related duties as assigned. Knowledge of:

Research methodologies, including qualitative and quantitative approaches; statistical analysis techniques and software such as SPSS, SAS, or R; survey design, development, and administration best practices; focus group facilitation and interview techniques; data visualization tools and techniques for presenting research findings clearly and effectively; principles of market research and trend analysis; program evaluation strategies and performance measurement frameworks; data sourcing and validation methods from internal and external databases; ethical standards and confidentiality practices in data collection and research; business operations, marketing strategies, and program delivery in nonprofit or membership-based organizations. Skill in:

Designing and executing research plans aligned with organizational goals; analyzing large and complex datasets to identify patterns and trends; translating research findings into actionable insights and recommendations; preparing clear, concise, and impactful written reports and presentations; moderating focus groups and facilitating stakeholder discussions; using survey and statistical software tools such as Qualtrics, SurveyMonkey, Tableau, or Excel; prioritizing multiple projects and meeting deadlines in a fast-paced environment; managing vendor relationships and external research partners effectively; collaborating with cross-functional teams and building consensus; planning, organizing, and monitoring progress on long-term research initiatives. Ability to:

Think critically and independently while balancing stakeholder input; communicate complex information in a clear and persuasive manner to varied audiences; develop practical solutions to research problems with limited guidance; synthesize information from diverse sources to support strategic decision-making; work both independently and as part of a team; adapt to changing priorities and organizational needs; exercise sound judgment and maintain confidentiality in handling sensitive data. Qualifications 5 years of experience with survey and statistical software to include training as a focus group moderator and application of research knowledge. Must pass a criminal history background check. Seniority level

Seniority level Mid-Senior level Employment type

Employment type Full-time Job function

Job function Marketing and Analyst Industries Non-profit Organizations Referrals increase your chances of interviewing at Scouting America by 2x Inferred from the description for this job

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